Advertise with fastmoving.co.za
 
 

CUSTOMER JOURNEY NEWS ON FASTMOVING

Subscribe to customer journey

Six steps to successful customer relationship management

Six steps to successful customer relationship management

11/06/2019 - 15:24
More than ever, businesses are looking for powerful ways to promote their goods and activate more sales. This should include beefing up customer relationship management (CMR) systems to streamline communication with potential clients and encourage more sales. Here are six steps to sprucing up your CRM and captivating customers at every touch point along the way.  read more
6 Steps to successful customer relationship management

6 Steps to successful customer relationship management

22/04/2019 - 10:26
Six steps to sprucing up your CRM and captivating customers at every touch point along the way.  read more
A cross-media view of the customer is the key to marketing success

A cross-media view of the customer is the key to marketing success

24/07/2018 - 16:33
The consumer leaves traces in the digital world for marketers to analyse. To get an accurate understanding of the customer journey, brands must, therefore, seek to get a single view of their behaviour across different channels and media as they move from discovery to purchase.  read more
Winning in the age of customer experience

Winning in the age of customer experience

27/03/2018 - 14:30
If you own or manage a brand or organisation today, you are in the business of customer experience. Digital disruption has changed almost everything that we knew and accepted as ‘normal’, from the way we consume information to how we purchase goods and services to how we engage with brands. read more
Cognitive commerce in the digital world: Enhancing the customer journey

Cognitive commerce in the digital world: Enhancing the customer journey

06/02/2018 - 11:08
In the digital sphere we are bombarded with countless messages begging for our attention and calling us to action. Whether buying a product, interacting on social media, contributing to numerous myriad online communities, reading blog articles, maybe sharing them and increasing their influence, and encouraging further engagement, consumers are constantly being deluged with branded messaging. read more
5 Reasons why B2B CX leaders should focus on the pre-sales journey

5 Reasons why B2B CX leaders should focus on the pre-sales journey

29/01/2018 - 13:56
In the Harvard Business Review article, “The New Sales Imperative,” the CEB reports that in just the last two years the average number of people involved in a B2B purchasing decision has increased from 5.4 two years ago to 6.8 today. read more
How to create a customer journey map

How to create a customer journey map

01/08/2017 - 10:28
The output of the customer journey mapping process is the map itself – a practical and visual document that should be able to communicate a number of things.  read more
Understanding the customer journey in a multiscreen world

Understanding the customer journey in a multiscreen world

17/03/2017 - 09:40
Remember the days of one screen, one activity? Those days are long gone and have given way to a more fast-paced, dynamic user experience. Today’s digital habits can be summarized as a blend of simultaneous and sequential movements from one screen to another, from smartphone to TV to tablet to PC. Multiscreening has quickly pervaded our everyday lives to become the norm, and it’s not so much a skill as it is an instinctive behaviour. read more