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CUSTOMER LOYALTY NEWS ON FASTMOVING

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Pick n Pay Smart Shoppers can now spend their points on fuel at participating BP service stations

Pick n Pay Smart Shoppers can now spend their points on fuel at participating BP service stations

05/09/2019 - 12:53
Pick n Pay Smart Shoppers can now spend their points on fuel at participating BP service stations across the country. read more
Customer loyalty – It’s a dog’s life

Customer loyalty – It’s a dog’s life

02/09/2019 - 11:05
Acquiring today’s customer is a lot like getting a dog. They provide an endless amount of value and the feel-good sense of confidence that you’re doing a good job. read more
Retailers cash in on customer loyalty

Retailers cash in on customer loyalty

04/04/2019 - 08:15
More and more consumers are buying into the idea of loyalty programmes — and it’s paying off for retailers in terms of valuable information, as well as increased revenues.  read more
How do businesses offer added value to their customers?

How do businesses offer added value to their customers?

19/12/2018 - 11:01
There was a time where a great product or a great service could attract enough attention on their own. With the rise of technology heightening the competition between businesses and the immense changes that the mass adoption of the internet has brought, though, that great product or service now needs to be accompanied by something more. read more
Loyalty programmes need to offer more than just points

Loyalty programmes need to offer more than just points

24/08/2018 - 08:21
Modern loyalty programmes need to offer a lot more than merely points if they are to elicit any interest from cynical consumers, who have become jaded by the generic perks offered by most loyalty programmes.  read more
Smart data for smarter customer experiences – Measuring what matters

Smart data for smarter customer experiences – Measuring what matters

23/08/2018 - 16:12
“Consumer power has become a force that can no longer be ignored, many companies are grappling with their inability to effectively deliver on consumers' expectations.” - Rod Jones, reputable customer service excellence expert. read more
Loyalty is more than marketing, it’s a mindset

Loyalty is more than marketing, it’s a mindset

02/07/2018 - 10:51
Marketers think of loyalty as a technology platform or a marketing campaign; they think it’s a demand or a lever to produce higher revenue, but it’s so much more. In its most successful iteration, loyalty is a mindset permeating all aspects of business.  read more
Research reveals SA's love for loyalty programs

Research reveals SA's love for loyalty programs

29/06/2018 - 13:40
Research shows that most people in SA belong to more than one programme, scoring cash or points and discounts on everything from travel, fuel, healthy foods and activities, to washing powder. read more
Ask Afrika announces 2018/2019 Kasi Star Brands Awards

Ask Afrika announces 2018/2019 Kasi Star Brands Awards

22/06/2018 - 10:17
Ask Afrika announced the winners of their annual Kasi Star Brands Awards 2018/2019, recognising those brands that are most loyally used by South Africa’s township consumers and highlighting key trends emerging in what is rapidly becoming an ever more prominent market for South African brands.  read more
MySchool MyVillage MyPlanet wins big at the Loyalty Magazine Awards in London

MySchool MyVillage MyPlanet wins big at the Loyalty Magazine Awards in London

21/06/2018 - 15:14
MySchool MyVillage MyPlanet scooped three major awards at the Loyalty Magazine Awards held in London recently. The fundraising programme was awarded Best CSR Initiative Linked to Loyalty, Best Long-Term Loyalty Programme and also received the prestigious Regional Loyalty Champions of the Year for Middle East & Africa award.  read more
Using data to break discount dependency and nurture loyalty

Using data to break discount dependency and nurture loyalty

15/05/2018 - 16:36
Retailers have been discounting since the dawn of the grocery store. Brands relied on couponing and sales as an easy way to differentiate themselves from generic store-brand options and as a way to get consumers to make the switch from a competing brand to give theirs a try.  read more
From transaction to companion: Engaging at each level of the consumer journey

From transaction to companion: Engaging at each level of the consumer journey

23/01/2018 - 16:12
Unbeknownst to many, the shopping experience doesn’t begin with the purchase of an item. Rather, it begins when a consumer has a need or desire for a certain item. Successful brands may prevail at being part of the shopping experience up until they get buyers into stores and, ultimately, in line at the cash register. But many marketers assume — incorrectly — that their job ends once a purchase transaction takes place. read more
Customer service on a shoestring

Customer service on a shoestring

20/12/2017 - 13:31
The economic climate in South Africa can be comfortably described as volatile and, finding ways to entice new customers has never been more important. The cost of capturing customer attention in an already crowded market space is challenging as businesses struggle to find a balance between sustainable growth and cautious control. read more
 Customer loyalty is key to a retailer’s success

Customer loyalty is key to a retailer’s success

12/10/2017 - 11:51
What is important for a retailer is repeat business. Attracting your customer back into your store and rewarding them for spending money with you. Customer loyalty ultimately builds a brand. read more
Clicks up there amongst the coolest

Clicks up there amongst the coolest

15/05/2017 - 16:29
Clicks has been named the coolest Specialist Health, Beauty & Accessory Store in the Sunday Times Generation Next Youth Survey, held at the Sandton Convention Centre last week. Second was Woolworths, followed by Avon, Dis-Chem and American Swiss. read more
Proven strategies that build customer loyalty

Proven strategies that build customer loyalty

10/03/2017 - 10:08
Many organisations struggle to find ways in which they can build customer loyalty and reduce customer churn. In this article, Bob Lucas offers some proven ways to create loyal customers. read more
Accenture: Traditional loyalty programs waste ‘billions’ in digital age

Accenture: Traditional loyalty programs waste ‘billions’ in digital age

15/02/2017 - 15:37
Accenture Strategy unveils the new ‘languages of loyalty’ driving customer relationships in the digital age.  read more
South African shoppers are in love with loyalty

South African shoppers are in love with loyalty

31/01/2017 - 09:12
South Africans it seems are loyalty mad. Proof of this is that of six Africa/Middle East countries surveyed in Nielsen’s latest Global Retail Loyalty Survey, South Africa had the highest number of *respondents (84%) stating that they were currently members of a loyalty programme. The significance of this figure becomes even more apparent when one considers that only 66% of global respondents were members of one or more loyalty programmes. (*The findings in the survey were based on respondents with online access in 63 countries. While an online survey methodology allows for tremendous scale and global reach, it provides a perspective on the habits of only existing internet users, not total populations. In addition, survey responses are based on claimed behaviour, rather than actual metered data.) read more
Absa to buy Edcon's store-card business

Absa to buy Edcon's store-card business

11/06/2012 - 15:34
Absa is to acquire the store-card business of Edcon for about R10bn under a long-term deal in which South Africa’s largest retail bank will manage the credit book of the unlisted retailer’s customers.  read more
US: Grocer launching mobile, digital couponing system

US: Grocer launching mobile, digital couponing system

11/04/2012 - 08:24
After a one-year pilot study of Savvy Penny, an in-store digital coupon system that uses Bluetooth technology to offer value and savings to consumers, Milam's Market in Coral Gables, Fla., is rolling out the loyalty solution that delivers two-way interactive promotions directly to the consumer at the point of sale through touchscreens on the store shelf, according to a company press release. read more
US: Walmart to Lower Grocery Prices by $1B

US: Walmart to Lower Grocery Prices by $1B

30/03/2012 - 09:15
Walmart Stores Inc. plans to lower its grocery prices by $1 billion this year in hopes that customers will be drawn in by the lower prices on food and also make purchases in other areas of the store, according to a published report. The retail giant generated $145 billion in grocery sales last year.  read more
Bytes helps boost Pick n Pay customer loyalty

Bytes helps boost Pick n Pay customer loyalty

28/03/2012 - 09:34
Bytes Managed Solutions has a longstanding business relationship with Pick n Pay, and has recently been instrumental in delivering on a major project to enhance the customer experience and boost sales. read more
Interview with James House, CEO of 5one – The architects behind Pick n Pay’s Smart Shopper programme

Interview with James House, CEO of 5one – The architects behind Pick n Pay’s Smart Shopper programme

26/05/2011 - 08:34
Earlier this week we were fortunate enough to interview James House, CEO of 5one. In our discussion he divulged how Pick n Pay’s Smart Shopper programme will affect suppliers. We also explored topics such as, who the global players are in customer loyalty and 5one’s impact and plan in South Africa. Click through to read the full interview.  read more