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INFLUENCER MARKETING NEWS ON FASTMOVING

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Playing by the rules in an era of online advertising

Playing by the rules in an era of online advertising

02/08/2019 - 10:43
Advertising body to sanction companies and their influencers if they fail to declare their relationship upfront in social media posts. read more
The problem with influencer marketing

The problem with influencer marketing

13/06/2019 - 15:16
Brands looking to embark on or develop an influencer marketing strategy need to think carefully about their choice of person and how believable the message is. That warning has been sounded by Anne Dolinschek, founder of specialist agency Nflu#ntial. read more
Canal Walk launches new brand campaign #CWSquad featuring local social media icons

Canal Walk launches new brand campaign #CWSquad featuring local social media icons

20/05/2019 - 14:32
Since their rise in popularity in the mid-20th century, shopping centres in this day and age tend to reflect the communities they serve; delivering on daily wants and needs, as well as acting as central meeting points for young and old.  read more
Leveraging true influence for your next marketing campaign

Leveraging true influence for your next marketing campaign

06/05/2019 - 10:08
Taking the lead from global industry trends, influencer marketing has become common practice within South Africa’s media landscape. But does influencer marketing really affect the bottom line and should South African brands be working with local influencers? read more
3 Instagram mistakes that could land your brand in hot water

3 Instagram mistakes that could land your brand in hot water

06/11/2018 - 08:44
Instagram is fast becoming a hugely important sales channel for retailers - as a way to showcase your store and brand, market new products and promotions, and even tap into social selling. If you’re marketing on Instagram, chances are you’re in it because you want to increase customer engagement, followers, and ultimately, revenue. read more
Detonator Media Group partners with global influencer technology platform Brandnew IO

Detonator Media Group partners with global influencer technology platform Brandnew IO

09/04/2018 - 09:22
Sub-Saharan Africa - Detonator Media Group, a leading consultancy in the media and marketing space, has partnered with influencer marketing technology platform Brandnew IO. read more
New realities in consumer behaviour – Moving beyond the trust dilemma

New realities in consumer behaviour – Moving beyond the trust dilemma

19/03/2018 - 16:26
Terry Peigh, Senior Vice President of IPG recently presented the latest research wave of IPG’s ‘New Realities’ Global Consumer Survey into Consumer Behaviour at Mullenlowe in Cape Town. The research started in 2009 including the US, UK, Brazil, Russia, India, China, and included South Africa for the first time in 2017. read more