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Lego's sales bounce back with the help of Marvel superheroes

Lego's sales bounce back with the help of Marvel superheroes

04/09/2019 - 09:11
Models of superheroes and villains from Marvel’s Avengers movies helped lift first-half sales at Lego, as the Danish toymaker continued its turnaround drive with investments in China, India, the internet and new stores. read more
Toymaker Lego aims at rapid expansion in China

Toymaker Lego aims at rapid expansion in China

04/02/2019 - 10:48
Danish toymaker Lego plans to more than double the number of shops in China in 2019 to 140 in its most rapid expansion in any market as demand for its colourful plastic bricks remains unaffected by a broader slowdown in the economy.  read more
Lego launches first global Christmas advert

Lego launches first global Christmas advert

06/11/2018 - 09:36
Lego has launched its first ever global Christmas campaign, as it continues to push forward its TV marketing presence after a four-year hiatus. read more
The most valuable brands in the world in 2015

The most valuable brands in the world in 2015

06/10/2015 - 08:31
Tech companies again dominate Interbrand’s list of most valuable brands in 2015, led by electronics giant, Apple, with a brand value of US$170 billion, up an astonishing 43%, from US$119 billion in 2014. read more
Asia sales boosts Lego profit

Asia sales boosts Lego profit

09/09/2013 - 11:26
Copenhagen - Danish toy company Lego on Thursday reported a 13% rise in net sales for the first half of 2013, citing strong sales in Asia. read more
Lego sales soar on girls' series

Lego sales soar on girls' series

22/02/2013 - 08:26
Denmark - Lego's sales soared 25% last year thanks in part to its new series of building blocks designed for girls. read more
Lego struggling to meet Xmas demand

Lego struggling to meet Xmas demand

05/11/2012 - 08:05
Copenhagen - Danish toy company Lego is likely to disappoint some of its young fans as it is struggling to meet strong demand ahead of the upcoming Christmas sales season, a report said on Friday. read more
Lego posts 36% profit gains

Lego posts 36% profit gains

03/09/2012 - 08:02
Copenhagen - Danish toymaker Lego posted on Friday what it called an "exceptional" net profit jump of 36% for the first half of 2012 as it announced it would be recruiting 1,000 new employees this year. read more