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LOYALTY NEWS ON FASTMOVING

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5 Things effective loyalty programmes have in common

5 Things effective loyalty programmes have in common

11/03/2019 - 11:22
Customer loyalty retention is becoming increasingly important to the success of independent retailers in South Africa. The equation is pretty simple - customer loyalty means repeat business, which equals revenue and long-term sustainability. read more
Pick n Pay’s Smart Shopper programme expands with the launch of TymeBank

Pick n Pay’s Smart Shopper programme expands with the launch of TymeBank

26/02/2019 - 15:33
Shoppers can now earn bonus Pick n Pay Smart Shopper loyalty points everywhere they shop when paying with their TymeBank debit card. That means that not only will the first fully licensed digital bank in South Africa save shoppers time and money, but it will also reward them through Pick n Pay’s Smart Shopper loyalty programme.  read more
Connect, communicate and reward – loyalty should earn more than points

Connect, communicate and reward – loyalty should earn more than points

25/02/2019 - 12:56
An effective loyalty programme will positively influence the relationship between a service provider and the customer through rewards and incentives – but the days of offering points as the frontline reward are long gone, says LoyaltyPlus. read more
Kit Kat Group's support of stokvels shows dividends

Kit Kat Group's support of stokvels shows dividends

20/12/2018 - 08:36
For the third consecutive year, bulk retailer The Kit Kat Group’s long-standing association with stokvels is showing strong growth. read more
How do businesses offer added value to their customers?

How do businesses offer added value to their customers?

19/12/2018 - 11:01
There was a time where a great product or a great service could attract enough attention on their own. With the rise of technology heightening the competition between businesses and the immense changes that the mass adoption of the internet has brought, though, that great product or service now needs to be accompanied by something more. read more
Why mobile is the gatekeeper of brand loyalty today

Why mobile is the gatekeeper of brand loyalty today

19/12/2018 - 10:33
Achieving long-term brand loyalty has become brutally difficult for South African retailers. Mobile represents an unparalleled opportunity for savvy retailers to reach customers in more personalised, efficient and powerful ways – paving the way for a new era of data-driven brand loyalty. read more
The powerful consumer trends shaping retail customer experiences

The powerful consumer trends shaping retail customer experiences

24/10/2018 - 11:20
Rising inflation. Record petrol prices. A VAT increase. A technical recession. South African consumers are feeling the pinch as a confluence of forces put immense pressure on their wallets.  read more
SA consumers taking full advantage of retail reward programmes

SA consumers taking full advantage of retail reward programmes

20/09/2018 - 11:19
Consumers have saved billions of rands in offered loyalty programme rewards and are increasingly taking advantage of reward points as the country’s tough economic climate impacts on consumer goods such as fuel, electricity and food.  read more
Loyalty programmes need to offer more than just points

Loyalty programmes need to offer more than just points

24/08/2018 - 08:21
Modern loyalty programmes need to offer a lot more than merely points if they are to elicit any interest from cynical consumers, who have become jaded by the generic perks offered by most loyalty programmes.  read more
Loyalty is more than marketing, it’s a mindset

Loyalty is more than marketing, it’s a mindset

02/07/2018 - 10:51
Marketers think of loyalty as a technology platform or a marketing campaign; they think it’s a demand or a lever to produce higher revenue, but it’s so much more. In its most successful iteration, loyalty is a mindset permeating all aspects of business.  read more
Kohl’s reinvents its loyalty strategy

Kohl’s reinvents its loyalty strategy

23/05/2018 - 14:52
Kohl’s is reinventing its loyalty strategy by taking the best elements of its three rewards programs and rolling them into one.  read more
Incentivising consumers with rewards-based marketing

Incentivising consumers with rewards-based marketing

06/02/2018 - 10:13
By leveraging consumer incentives, brands can expand their audiences and boost sales. read more
Pick n Pay under fire for Smart Shopper points

Pick n Pay under fire for Smart Shopper points

06/02/2018 - 09:21
When Pick n Pay introduced its rewards programme, Smart Shopper, in 2011, its success was so stunning it took the retailer by surprise. read more
Edcon partners with Engen for Thank U rewards programme

Edcon partners with Engen for Thank U rewards programme

03/11/2017 - 11:54
Engen has launched an exciting new partnership with Edcon’s Thank U loyalty programme. read more
Reward or no reward? That is the retailer's question

Reward or no reward? That is the retailer's question

03/11/2017 - 11:36
Do rewards programs work? Is it worth it to offer discounts to your best customers? These are crucial questions for retailers to answer, especially in a time when traditional retail is threatened by the convenience of online shopping. But the answer is a little more complicated than a simple yes or no. read more
Spar UK introduces Zapper loyalty app

Spar UK introduces Zapper loyalty app

02/11/2017 - 16:52
Spar UK is introducing the new Zapper app to its stores across the country, which combines mobile payment with a loyalty programme. read more
 Customer loyalty is key to a retailer’s success

Customer loyalty is key to a retailer’s success

12/10/2017 - 11:51
What is important for a retailer is repeat business. Attracting your customer back into your store and rewarding them for spending money with you. Customer loyalty ultimately builds a brand. read more
Launching loyalty programs - The common missteps to avoid

Launching loyalty programs - The common missteps to avoid

28/08/2017 - 08:59
Launching or relaunching a loyalty program is a monumental feat for many retailers. That’s especially true for those without any history of loyalty programs — and more so, those whose loyalty investments in the past never paid off. read more
Brand loyalty is a thing of the past, says research

Brand loyalty is a thing of the past, says research

15/08/2017 - 15:56
Consumers are ditching their favourite brands in favour of speed and convenience, concluded new research from Salmon. read more
How to make emotional connections with service

How to make emotional connections with service

04/07/2017 - 09:18
Today customers use self-service for straightforward interactions, leaving complex issues like account closure or claims disputes for a phone conversation. read more
Help customers on the support journey and up the loyalty ladder

Help customers on the support journey and up the loyalty ladder

31/05/2017 - 09:15
Think about your ideal experience as a customer. It felt smooth and quick to get in touch with a sharp and friendly support person, right? You felt heard and understood. read more
Five ways to drive customer loyalty through marketing touchpoints

Five ways to drive customer loyalty through marketing touchpoints

18/05/2017 - 12:44
Getting new customers is a good thing, however, you only win big if you can turn them into loyal customers, and loyalty is only possible when your customers have a satisfying emotional experience after doing business with you.  read more
The importance of customer engagement for loyalty

The importance of customer engagement for loyalty

27/02/2017 - 14:39
There is a strong argument for customer engagement and loyalty drives to be two of the most important elements to the marketing/sales, function of businesses.  read more
Loyalty card sends Pick n Pay sales up

Loyalty card sends Pick n Pay sales up

13/06/2011 - 08:24
The introduction of its smart card was believed to have helped Pick n Pay achieve “some improvement” in trading during the first three months to the end of May, chief executive Nick Badminton said at the retailer’s annual general meeting (AGM) on Friday. read more