LOYALTY NEWS ON FASTMOVING
![]() | 5 Things effective loyalty programmes have in common11/03/2019 - 11:22Customer loyalty retention is becoming increasingly important to the success of independent retailers in South Africa. The equation is pretty simple - customer loyalty means repeat business, which equals revenue and long-term sustainability. read more |
![]() | Pick n Pay’s Smart Shopper programme expands with the launch of TymeBank26/02/2019 - 15:33Shoppers can now earn bonus Pick n Pay Smart Shopper loyalty points everywhere they shop when paying with their TymeBank debit card. That means that not only will the first fully licensed digital bank in South Africa save shoppers time and money, but it will also reward them through Pick n Pay’s Smart Shopper loyalty programme.
read more |
![]() | Connect, communicate and reward – loyalty should earn more than points25/02/2019 - 12:56An effective loyalty programme will positively influence the relationship between a service provider and the customer through rewards and incentives – but the days of offering points as the frontline reward are long gone, says LoyaltyPlus. read more |
![]() | Kit Kat Group's support of stokvels shows dividends20/12/2018 - 08:36For the third consecutive year, bulk retailer The Kit Kat Group’s long-standing association with stokvels is showing strong growth. read more |
![]() | How do businesses offer added value to their customers?19/12/2018 - 11:01There was a time where a great product or a great service could attract enough attention on their own. With the rise of technology heightening the competition between businesses and the immense changes that the mass adoption of the internet has brought, though, that great product or service now needs to be accompanied by something more. read more |
![]() | Why mobile is the gatekeeper of brand loyalty today19/12/2018 - 10:33Achieving long-term brand loyalty has become brutally difficult for South African retailers. Mobile represents an unparalleled opportunity for savvy retailers to reach customers in more personalised, efficient and powerful ways – paving the way for a new era of data-driven brand loyalty. read more |
![]() | The powerful consumer trends shaping retail customer experiences24/10/2018 - 11:20Rising inflation. Record petrol prices. A VAT increase. A technical recession. South African consumers are feeling the pinch as a confluence of forces put immense pressure on their wallets. read more |
![]() | SA consumers taking full advantage of retail reward programmes20/09/2018 - 11:19Consumers have saved billions of rands in offered loyalty programme rewards and are increasingly taking advantage of reward points as the country’s tough economic climate impacts on consumer goods such as fuel, electricity and food.
read more |
![]() | Loyalty programmes need to offer more than just points24/08/2018 - 08:21Modern loyalty programmes need to offer a lot more than merely points if they are to elicit any interest from cynical consumers, who have become jaded by the generic perks offered by most loyalty programmes. read more |
![]() | Loyalty is more than marketing, it’s a mindset02/07/2018 - 10:51Marketers think of loyalty as a technology platform or a marketing campaign; they think it’s a demand or a lever to produce higher revenue, but it’s so much more. In its most successful iteration, loyalty is a mindset permeating all aspects of business.
read more |
![]() | Kohl’s reinvents its loyalty strategy23/05/2018 - 14:52Kohl’s is reinventing its loyalty strategy by taking the best elements of its three rewards programs and rolling them into one.
read more |
![]() | Incentivising consumers with rewards-based marketing06/02/2018 - 10:13By leveraging consumer incentives, brands can expand their audiences and boost sales. read more |
![]() | Pick n Pay under fire for Smart Shopper points06/02/2018 - 09:21When Pick n Pay introduced its rewards programme, Smart Shopper, in 2011, its success was so stunning it took the retailer by surprise. read more |
![]() | Edcon partners with Engen for Thank U rewards programme03/11/2017 - 11:54Engen has launched an exciting new partnership with Edcon’s Thank U loyalty programme. read more |
![]() | Reward or no reward? That is the retailer's question03/11/2017 - 11:36Do rewards programs work? Is it worth it to offer discounts to your best customers? These are crucial questions for retailers to answer, especially in a time when traditional retail is threatened by the convenience of online shopping. But the answer is a little more complicated than a simple yes or no. read more |
![]() | Spar UK introduces Zapper loyalty app02/11/2017 - 16:52Spar UK is introducing the new Zapper app to its stores across the country, which combines mobile payment with a loyalty programme. read more |
![]() | Customer loyalty is key to a retailer’s success12/10/2017 - 11:51What is important for a retailer is repeat business. Attracting your customer back into your store and rewarding them for spending money with you. Customer loyalty ultimately builds a brand. read more |
![]() | Launching loyalty programs - The common missteps to avoid28/08/2017 - 08:59Launching or relaunching a loyalty program is a monumental feat for many retailers. That’s especially true for those without any history of loyalty programs — and more so, those whose loyalty investments in the past never paid off. read more |
![]() | Brand loyalty is a thing of the past, says research15/08/2017 - 15:56Consumers are ditching their favourite brands in favour of speed and convenience, concluded new research from Salmon. read more |
![]() | How to make emotional connections with service04/07/2017 - 09:18Today customers use self-service for straightforward interactions, leaving complex issues like account closure or claims disputes for a phone conversation. read more |
![]() | Help customers on the support journey and up the loyalty ladder31/05/2017 - 09:15Think about your ideal experience as a customer. It felt smooth and quick to get in touch with a sharp and friendly support person, right? You felt heard and understood. read more |
![]() | Five ways to drive customer loyalty through marketing touchpoints18/05/2017 - 12:44Getting new customers is a good thing, however, you only win big if you can turn them into loyal customers, and loyalty is only possible when your customers have a satisfying emotional experience after doing business with you.
read more |
![]() | The importance of customer engagement for loyalty27/02/2017 - 14:39There is a strong argument for customer engagement and loyalty drives to be two of the most important elements to the marketing/sales, function of businesses. read more |
![]() | Loyalty card sends Pick n Pay sales up13/06/2011 - 08:24The introduction of its smart card was believed to have helped Pick n Pay achieve “some improvement” in trading during the first three months to the end of May, chief executive Nick Badminton said at the retailer’s annual general meeting (AGM) on Friday. read more |