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MILLENNIALS NEWS ON FASTMOVING

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Millennials, GenZ 'reshaping' growing luxury retail market

Millennials, GenZ 'reshaping' growing luxury retail market

02/08/2018 - 11:02
Growth in sales of luxury goods is currently being driven by millennials and Generation Z - and their expectations are reshaping the future of the industry, according to a new report by Deloitte. read more
Millennials still prefer in-store experience

Millennials still prefer in-store experience

23/07/2018 - 14:57
Millennials still prefer to shop in-store compared to online despite the high street’s woes, according to the largest ever fashion study conducted in the age group.  read more
How technology is driving the millennial retail market

How technology is driving the millennial retail market

21/05/2018 - 15:13
Over the last decade, the retail industry has seen a shift in how it operates. The exponential increase in online shopping has had a significant impact on how we buy our products. Long gone are the days when purchasing items was done from Monday to Saturday, between a rigid office-hours timeline.  read more
Is marketing to millennials making us miss the obvious?

Is marketing to millennials making us miss the obvious?

18/05/2018 - 09:57
Gen Xers are growing older with each passing day. And aging right along with them are two of the most talked about cohorts – millennials and Generation Z. If you work in marketing, you can’t go a day without hearing about them. And we all know their narrative. In addition to wielding lots of spending power, they’re unique and perplexing. They’re enigmas. They’re changing retail. read more
Millennials looking for alternatives to Toys R Us, Claire's

Millennials looking for alternatives to Toys R Us, Claire's

04/04/2018 - 14:33
Two millennial-embraced retailers, Claire’s and Toys R Us, have recently called it quits and will shutter all store fronts. Consumer intelligence platform Fuel Cycle surveyed millennial shoppers to get their reaction to these key childhood brands closing their doors. It also sought to gauge how it would affect their future purchasing habits.  read more
Retailers need to recalibrate their approach to reach millennials

Retailers need to recalibrate their approach to reach millennials

02/02/2018 - 10:31
Retailers need to re-assess their business strategy and technological prowess by benchmarking their store layouts, systems and processes against shopping preferences of millennials and post-millennials, who are going to redefine the future of retail, says leading data and analytics company GlobalData. read more
Top 5 Strategies for selling to Millennials

Top 5 Strategies for selling to Millennials

11/09/2017 - 10:34
Capturing and keeping the attention of Millennial shoppers is the holy grail of brands and retailers these days. At 80 million strong, Millennials represent one-quarter of the nation’s population and starting this year, they will spend more than $200 billion annually, estimates Ad Age.  read more
Digitally transform for a new breed of customer

Digitally transform for a new breed of customer

14/07/2017 - 09:42
Given the exponential growth of data generated by mobile devices in the connected business landscape, organisations have no choice but to embrace digital transformation initiatives. But while technology is an important aspect of it, customer experience will be one of the most significant drivers behind this change. read more
Making retail work for every generation

Making retail work for every generation

13/07/2017 - 14:16
Many retailers today seem fixated on introducing new technologies to appeal to the millennial consumer. millennials — those born between the mid-80s and 2000 — are now the largest group in the workforce and according to a recent study from Accenture, are expected to spend $1.4 trillion in the U.S. by 2020.  read more
Millennials most likely to spend on brands they love

Millennials most likely to spend on brands they love

30/05/2017 - 17:38
Despite claims that brand loyalty is dead among millennials, new research from Accenture, which explored the loyalty relationships between consumers and brands operating in the CPG industry, finds that 67% will, in fact, spend more with the brands they love, compared to older shoppers. But realising that opportunity by earning and maintaining loyalty from younger consumers remains a challenge, as 70% regularly keep an eye out for better deals. read more
Study: Email, not Facebook, drives consumer engagement among brands

Study: Email, not Facebook, drives consumer engagement among brands

24/05/2017 - 13:24
Despite social media’s growing presence in many consumers’ lives, it is not the ideal platform for brand interaction. read more
With eye on millennials, Coach buys Kate Spade

With eye on millennials, Coach buys Kate Spade

09/05/2017 - 08:57
Handbag maker Coach Inc (COH.N) said it would buy Kate Spade & Co (KATE.N) for $2.4 billion as it looks to tap the popularity of its smaller rival's quirky satchels and totes among millennials. read more
Strategic omnichannel makeover for winning over Millennials

Strategic omnichannel makeover for winning over Millennials

03/04/2017 - 13:24
Millennials are the nation’s largest living generation — 75.4 million vs. 74.9 million baby-boomers per the 2016 census — and a purchasing powerhouse poised to explode. Because technology is at the epicentre of everything millennials do — how they communicate, socialise and shop — this first generation of digital natives has outstripped most retailers’ ability to engage with them. Modern retailing is at a critical crossroads, having to reconcile this unprecedented demographic shift with an across-the-board change in how technology is used within the shopping experience. read more
Top baby-boomer shopping habits retailers can’t afford to ignore

Top baby-boomer shopping habits retailers can’t afford to ignore

11/01/2017 - 15:16
Millennials grab most of the attention from brand marketers, but baby boomers still have greater disposable income and far more purchasing clout.  read more
Moving beyond millennials

Moving beyond millennials

09/01/2017 - 09:11
For the past five years, retailers and millennials have been in a very one-sided relationship.  read more
Optimising millennial talent in the workplace

Optimising millennial talent in the workplace

28/11/2016 - 15:44
In her recent enlightening address at the IABC's Innovating Business Communication Conference, professional speaker and coach Saffron Baggallay emphasised the need to understand, value and work with millennials. She offered a sobering perspective on practices corporates need to adopt in order to provide an effective workplace for millennials. read more
The millennial generation: The future of retail

The millennial generation: The future of retail

08/11/2016 - 09:48
For millennials today, shopping is about the experience and the journey, whether they’re online or in-store. Millennials want to touch brands at every point in the customer journey. Shops will not only be a place to purchase something but a way for millennial shoppers to learn and experience. read more
5 things Millennials expect from retailers

5 things Millennials expect from retailers

14/10/2016 - 10:01
Retailers love to talk about “Millennials” — but how successfully are they reaching this consumer group, and what can brands do to target young consumers more effectively? At Retail’s Digital Summit, Gabbi Baker of OgilvyOne Worldwide and PricewaterhouseCoopers’ Hunter Thomas — both Millennials themselves — went “beyond the meme” to offer proven tactics for engaging younger shoppers. read more