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SA brands shine at the MMA’s annual Global Business Impact Index announcement

SA brands shine at the MMA’s annual Global Business Impact Index announcement

12/03/2019 - 13:40
Unilever, KFC, Mindshare, MediaShop, Gorilla and Digitas Liquorice had an outstanding showing at the Mobile Marketing Association’s (MMA) annual Business Impact Index (BII) announcement in New York last week. These SA brands and agencies performed well in relation to their international counterparts in the Africa, EMEA (Europe, the Middle East and Africa) and global categories, bagging first and second place in many instances. read more
What makes an app successful in today's connected world?

What makes an app successful in today's connected world?

16/08/2018 - 09:46
With technology in South Africa growing at such a rapid speed, it’s difficult to keep up with new apps being developed on a daily basis. Business owners are constantly having to educate themselves about the latest trends in order to align their business’ objectives with their customers’ changing needs.  read more
Mobile marketing: How to fulfill the app retention mandate

Mobile marketing: How to fulfill the app retention mandate

12/03/2018 - 14:38
With all of the technological advancements in our back pockets, how did we arrive at a place where we’re actually losing the very people who are glued to their phones? read more
Is it time for stores to ditch the free Wi-Fi?

Is it time for stores to ditch the free Wi-Fi?

12/06/2017 - 10:38
With inexpensive unlimited plans now regularly promoted by carriers and consumers less worried about overage charges, free Wi-Fi spots aren’t as popular as they used to be. read more
The mobile landscape - looking at 2017 and what e-retailers could expect

The mobile landscape - looking at 2017 and what e-retailers could expect

09/12/2016 - 16:10
Truth be told, we've been waiting for quite some time for the inevitable 'mobile boom' all the trend analysts, commentators and everyone in-between has been telling us about for the last six years. read more
BDO survey: Retailers using social media as part of holiday blitz

BDO survey: Retailers using social media as part of holiday blitz

03/12/2013 - 09:32
Chicago -- A majority (88%) of retailers are using social media as part of their 2013 holiday marketing blitz. But they still remain divided about mobile marketing, with only 38% using it this year, down from 50% in 2012. read more