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The Co-op takes convenience retailing digital

The Co-op takes convenience retailing digital

26/09/2019 - 10:15
The Co-op has launched a new smartphone app which it claims is the future of convenience retailing as it gives its members digital access to offers and services for the first time. read more
Technology is fundamentally altering the relationship between brands and consumers

Technology is fundamentally altering the relationship between brands and consumers

15/07/2019 - 16:44
Both businesses and societies that have accelerated their digital transformation efforts have been rewarded with faster growth. In fact, digital transformation has the potential to unlock the value of about R5-trillion across multiple industries in the next decade, potentially moving the needle of economic growth in SA. So said Wayne Hull, MD of Accenture Digital, at the annual IAB Summit earlier this year. read more
Embracing a new UX and CX journey

Embracing a new UX and CX journey

05/07/2019 - 09:10
User experience (UX) and customer experience (CX) are vital business elements that have evolved significantly in recent years thanks to the availability of more innovative technology. This has also impacted how organisations are embracing their approaches to customer engagement. read more
How SME's can switch to digital to survive

How SME's can switch to digital to survive

04/06/2019 - 11:20
As an SME, you understand all too well that digital has become the cornerstone of doing business today. With technology permeating every facet of an organisation, irrespective of size or industry sector, you must embrace it or risk losing momentum against competitors. read more
5 ways digital technology is reshaping the needs and expectations of SA’s young consumers

5 ways digital technology is reshaping the needs and expectations of SA’s young consumers

03/05/2019 - 15:00
We’re seeing the needs, expectations and behaviours of young South African consumers evolve at a pace that threatens to leave brands behind. As centennials – or Generation Z – move into the workforce and become the next wave of consumers, brands will need to rethink many of their assumptions about what customers want. read more
Futureproof your retail store

Futureproof your retail store

31/01/2019 - 08:57
Recession, economic uncertainty, political upheaval – these factors, among many others, are playing havoc with retail stability and longevity around the world. In the United Kingdom, well-known brands such as House of Fraser and Orla Kiely have either gone into administration or closed down. Edgars may shut the doors of its landmark store in the centre of Johannesburg in an attempt to revive the ailing brand, and Nine West and Mango have closed their stores across the country due to increased competition and economic pressure. As outlooks go, this may seem dire, but for those retailers that are paying attention and preparing to adapt, it’s a landscape filled with potential.  read more
The challenges of content marketing

The challenges of content marketing

02/11/2018 - 14:22
Content creation practices are under constant pressure to perform and deliver to meet sales targets. Although the biggest factor to achieve Return on Investment (ROI) is content personalisation, the challenge for marketers is to create content that turns heads. read more
The powerful consumer trends shaping retail customer experiences

The powerful consumer trends shaping retail customer experiences

24/10/2018 - 11:20
Rising inflation. Record petrol prices. A VAT increase. A technical recession. South African consumers are feeling the pinch as a confluence of forces put immense pressure on their wallets.  read more
Forget personalisation: individualisation is the new frontier of customer engagement

Forget personalisation: individualisation is the new frontier of customer engagement

18/10/2018 - 09:23
According to a Dimension Data survey, 13% of companies self-rate the delivery of their customer experiences a healthy nine out of 10; the same survey, however, found that a third of companies aren’t even able to track customer journeys.  read more
Using technology to move beyond price and merchandise as a retailer’s differentiator

Using technology to move beyond price and merchandise as a retailer’s differentiator

11/10/2018 - 11:44
Increasingly, retailers need to create a compelling reason for customers to enter their stores and should look at technology as a way to differentiate themselves from the competition. read more
Zebra Technologies helps retailers take personal shopping to the next level with new Android-based personal shopper

Zebra Technologies helps retailers take personal shopping to the next level with new Android-based personal shopper

28/09/2018 - 10:19
Zebra Technologies Corporation (NASDAQ: ZBRA), an innovator at the edge of the enterprise with solutions and partners that enable businesses to gain a performance edge, recently introduced the PS20, its sixth generation personal shopping solution (PSS), to allow shoppers to scan items as they go, streamlining the checkout experience. read more
Personalised customer experience enhances in-store value

Personalised customer experience enhances in-store value

20/09/2018 - 10:47
Being able to effectively utilise the data at the disposal of South African retailers - using sophisticated technology - will be fundamental to remaining competitive with personalised in-store customer experiences. read more
Connecting with the modern consumer in a new age of consumerism

Connecting with the modern consumer in a new age of consumerism

11/09/2018 - 14:01
A new age of consumerism has dawned. Driven by the demands of highly influential Millennial and Gen-Z consumers, the pendulum has swung and this new trend is now transcending generational silos. read more
Re-thinking your packaging design for the new digital consumer

Re-thinking your packaging design for the new digital consumer

21/08/2018 - 11:15
iCitizens; Millennials; digital natives; call them what you will, but if your business model is still trying to catch up with what ‘them confounded Millennials’ want in packaging, you are going to get left behind by a new “generation” of Digital Nomads. And it has less to do with age and more to do with their increased buying power, tech savviness, global connectedness, environmental concern and an insatiable craving for instant gratification and the experiential. read more
Overcoming marketing’s 5 deadly fears

Overcoming marketing’s 5 deadly fears

16/04/2018 - 10:59
To fully take advantage of the opportunities of marketing today, marketers must get over some of the fears holding them back. read more
How personalisation brings to life exclusive eCommerce services

How personalisation brings to life exclusive eCommerce services

23/02/2018 - 09:16
Have you ever asked such questions as how to improve personalised customer services, how to customise your e-commerce platform, how to engage more clients within a cost-efficient marketing strategy? read more
How to build and establish trust with customers globally

How to build and establish trust with customers globally

19/02/2018 - 14:12
The relationship you establish with your consumers is vital, especially when it comes to understanding how they are engaging with your brands. A survey by SAP Hybris, takes a look at what makes a relationship work between a brand and its consumers. read more
8 Mistakes to avoid to master personalisation

8 Mistakes to avoid to master personalisation

03/10/2017 - 11:47
Why do so many retail websites still fail to establish a personal relationship with their shoppers? Clearly, something is holding marketers back from delivering the relevant, timely, highly-personalised web experiences that shoppers really want. read more
Personalised experiences – The art of getting it right

Personalised experiences – The art of getting it right

21/08/2017 - 17:32
The annual CEM Africa Summit took place in Cape Town last week. The event brought together some of the greatest minds in the industry who shared their valuable knowledge and provided innovative solutions in the CX sphere, all with the common goal of improving CX across Africa.  read more
Marketing objectives: How to make your contact strategy measurable

Marketing objectives: How to make your contact strategy measurable

06/06/2017 - 15:01
A contact strategy is imperative for controlling customer communications and ensuring that you deliver the right message, at the right time to the right customer through the right channel. read more
BRP Special Report finds personalisation top digital priority

BRP Special Report finds personalisation top digital priority

31/03/2017 - 10:30
Personalisation is no longer just about marketing to demographic groups, customer segments or even personas. read more
The collective voice of today’s dynamic digital consumer is growing louder

The collective voice of today’s dynamic digital consumer is growing louder

15/03/2017 - 10:32
The collective voice of today’s dynamic digital consumers is growing louder, compelling goods and services providers to respond with enhanced organisational agility across their entire businesses. This means connecting the dots throughout the business by aligning digital capabilities with operations, technology and strategy. read more
Is your website driving away customers?

Is your website driving away customers?

11/10/2016 - 10:40
US consumers in particular, are very discerning when shopping online, so much of the global ecommerce research stems from there, but it's more than just a 'Western concern'. Here's why African business should take online shopping cart abandonment into account locally and when selling to an international market. read more