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The challenges of content marketing

The challenges of content marketing

02/11/2018 - 14:22
Content creation practices are under constant pressure to perform and deliver to meet sales targets. Although the biggest factor to achieve Return on Investment (ROI) is content personalisation, the challenge for marketers is to create content that turns heads. read more
CEOs: Your marketing teams are missing a trick, and it’s hurting your bottom line

CEOs: Your marketing teams are missing a trick, and it’s hurting your bottom line

03/08/2018 - 10:25
Anyone who’s ever worked in advertising has heard this saying by 19th Century US businessman John Wanamaker: “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” In the nearly one hundred years since Wanamaker died, the advertising landscape has changed dramatically. One thing that hasn’t changed, however, is that vast amounts of money spent on advertising and marketing are wasted.  read more
Africa’s CX Summit to tackle return on investment

Africa’s CX Summit to tackle return on investment

14/06/2018 - 16:06
The 2018 edition of CEM Africa will focus on return on investment as the African CX market matures and investment increases. read more
How to build a better sales compensation plan to drive profitable growth

How to build a better sales compensation plan to drive profitable growth

15/05/2018 - 15:46
How do you improve your sales compensation plan to ensure you drive profitable growth? Here are the challenges to overcome and the best practices to follow.  read more
Bridging the reality gap with marketing automation

Bridging the reality gap with marketing automation

14/07/2017 - 13:20
Email marketing revolutionized how B2B companies do business. It’s easy, instant, and has the highest ROI of any marketing channel available. There’s a challenge, though, that many B2B businesses aren’t meeting with their email messages – translating virtual engagement into real interaction.  read more
Tech insights: Omnichannel bots are in your future

Tech insights: Omnichannel bots are in your future

25/04/2017 - 15:38
As recently as the 1990s, the only real form of text-based communication with customers was via email. Today, consumers have a range of social platforms they use to effortlessly communicate — and they expect their shopping experiences to be effortless and, more importantly, seamless across channels as well.  read more
Digital strategies help Neiman Marcus and Home Depot improve omnichannel personalisation

Digital strategies help Neiman Marcus and Home Depot improve omnichannel personalisation

15/03/2017 - 09:32
Every retailer is seeking to reach the Promised Land of one-to-one customer personalisation. Two brands that are leaders in their respective verticals — Home Depot and Neiman Marcus — use a variety of data-driven solutions to move them closer to this goal. read more
US: Digital Signage Today publishes guide to digital signage ROI

US: Digital Signage Today publishes guide to digital signage ROI

27/03/2012 - 08:52
LOUISVILLE, KY. — Digital Signage Today, the daily news and information portal devoted to the digital signage industry, has just published the 2012 edition of its report "Digital Signage ROI: Finding the return on investment for digital signage." read more