00h12 Advertising and Design appointed Canova brand custodians in South Africa
Jul 2nd 2012, 11:35
Twelve Past Midnight (00h12) Advertising Agency is proud to announce that they have been appointed as the new integrated advertising agency for Canova. They will be handling all strategy, channel, advertising, PR and experiential aspects of the account.
Canova is the only immune response modifier listed by FDA and has 15 internationally published clinical studies. It consists of a unique immune response modifier that acts directly on the immune system by activating white blood cells, releasing nitric oxide and regulating TNF Alpha. The 17 active homeopathic ingredients found in Canova are proven to enhance the immune system and are even used in conjunction with treatments for cancer, rheumatoid arthritis, TB, pneumonia, hepatitis and HIV.
“We couldn’t be happier to land the account for a product that truly enhances and improves people’s lives,” says Jared Kushner, GM of 00h12. “Canova is the highest ranking brand in its category and its unique formula has been trusted around the world for decades. We are confident that we will ensure Canova is embraced by the South African market with the same enthusiasm as those markets abroad,” he concludes.
Canova is part of the Pharmachem Pharmaceuticals Group, which is engaged in the manufacture and marketing of a diverse range of Pharmaceutical related Products. The Company has its head-quarters based in the capital of South Africa, Tswhane (Pretoria), and is supported by a branch office in Kwa-Zulu Natal and Polokwane. Pharmachem has strong portfolio of Generic Brands in various therapeutic segments and in various dosage forms, such as tablets, capsules, injectables, liquids, creams and ointments.Click here for more information on 00h12 - Advertising and Creative