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MARKETING NEWS

Omnichannel Is the new black

27/09/2016 - 09:02

Softlines purchasing and stock management across a given season is something of a black box. Many responsible for this even describe their skills as an art form, because they have spent many years honing the abilities that allow them to select lines, sizes, colors and quantities of items from anywhere up to a year before the items will be seen by customers. 

Increasingly, of course, big data and data analytics are playing a role in that buying process, helping retailers to optimize margins, pricing, and promotions that they run. The insights that can be gained by connecting data silos and systems together can have a direct impact on revenues and margin. Data analytics is a step ... 

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Riding the waves of the digital world

22/09/2016 - 16:20

Digital marketing is a strategy. It's not just simply a website, or social media, or Google; it's a full platform that allows...

PriceProbe - tracking all retail print promotions nationally; moving your business forward

21/09/2016 - 16:19

Matthew Meagher, head of Analytics at Silo, answers questions about PriceProbe - an information resource that provides produc...

Just digital is just not enough

19/09/2016 - 10:45

Almost every company's marketing budget has a portion allocated to digital marketing. But simply having a digital strategy is...

How in-store media can influence the purchasing decision

16/09/2016 - 13:27

Marketers should be thinking of retail spaces as a plethora of communication touch points that provide multiple access points...

Employer brand excellence – A case study approach

An ultimate employer branding learning resource of best practice from 26 companies was produced and launched by four time author and educator of Employer Branding College, Brett Minchington in May 2016. READ MORE

Woolworths WRewards wins Best Loyalty Programme Marketing Ca...

Woolworths has won the Best Marketing Campaign linked to Loyalty at the 2016 International Loyalty Magazine Awards ceremony, which took place in London, England last night. READ MORE

The impact of social media on liability risks

According to a report released by social media agency We Are Social, the number of active social media accounts in South Africa grew by 20% to 11.8 million in 2015. READ MORE

MegaVision Media offering

MegaVision Media put together a short video that takes you through our product and service offerings in a succinct 3 minute video. From our media rental fixtures to our branding, design capabilities and digital division offerings. We hope you enjoy it! READ MORE

The Power of Location Based Marketing & In-Store Music: An i...

Location based advertising refers to targeting customers when they are near your store. When you consider that 72% of consumers will act on a call to action if in sight of a retailer, its power seems to be clear. READ MORE

Sponsored call marketing - opening the door to a range of me...

"Half the money I spend on advertising is wasted; the trouble is I don't know which half." - John Wanamaker. READ MORE

Employer brand excellence – A case study approachWoolworths WRewards wins Best Loyalty Programme Marketing Campaign of the Year at the 2016 International Loyalty Magazine AwardsThe impact of social media on liability risks MegaVision Media offeringThe Power of Location Based Marketing & In-Store Music: An infographicSponsored call marketing - opening the door to a range of measurable marketing campaigns

Employer brand excellence – A case study approach

An ultimate employer branding learning resource of best practice from 26 companies was produced and launched by four time author and educator of Employer Branding College, Brett Minchington in May 2016. READ MORE

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