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MARKETING NEWS

Franchises reap the rewards of tech-enabled local marketing strategies

22/08/2019 - 11:26

One of the great challenges facing franchise businesses is to maintain their group brand identity while enabling Local Marketing Strategies at branch level. Those that do, grow at a rate of about three times than that of their competitors. 

A recent study of 167 leading global franchises by the Local Search Association (LSA) & SOCi showed those that adopted technology-enabled local marketing strategies, saw average sales growth of 12.8% ahead of businesses that didn’t. At the forefront of providing these Local Marketing services is Social Places, a growing Mar... 

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Meridian Wine Merchants celebrates Rosé month

22/08/2019 - 08:41

The popularity of Rosé wines seems unstoppable. Enjoyed by famous Hollywood A-listers and served in trendy bars from St. Tro...

Why poor customer service is killing your brand (and how to fix it)

20/08/2019 - 09:18

South African businesses are faced with an exceedingly difficult task. They have to find ways to survive in the face of ongoi...

Digital transformation: marketers’ challenge

19/08/2019 - 11:03

Marketing leaders worldwide are shifting rapidly to make digital transformation real in their businesses. But are their SA co...

Why equipment finance makes sense for your SME

15/08/2019 - 15:26

Every business, be it in retail, agriculture, and even tech, simply cannot operate without the necessary equipment to run the...

Nederburg's story is in the details

Nederburg is bringing the narrative of its history and heritage to consumers through a creative, interactive promotional campaign that launches in participating restaurants in South Africa in early March. READ MORE

How to differentiate yourself as an Employer through Recruit...

Advertising and driving awareness around one’s employer brand through proactive marketing initiatives is becoming increasingly imperative for those companies aspiring to win the attention of SA talent, especially when it comes to sourcing ‘best-in-class’ and high demand skills. READ MORE

Employer brand excellence – A case study approach

An ultimate employer branding learning resource of best practice from 26 companies was produced and launched by four time author and educator of Employer Branding College, Brett Minchington in May 2016. READ MORE

Woolworths WRewards wins Best Loyalty Programme Marketing Ca...

Woolworths has won the Best Marketing Campaign linked to Loyalty at the 2016 International Loyalty Magazine Awards ceremony, which took place in London, England last night. READ MORE

The impact of social media on liability risks

According to a report released by social media agency We Are Social, the number of active social media accounts in South Africa grew by 20% to 11.8 million in 2015. READ MORE

MegaVision Media offering

MegaVision Media put together a short video that takes you through our product and service offerings in a succinct 3 minute video. From our media rental fixtures to our branding, design capabilities and digital division offerings. We hope you enjoy it! READ MORE

Nederburg's story is in the detailsHow to differentiate yourself as an Employer through Recruitment Advertising, Marketing and Employer BrandingEmployer brand excellence – A case study approachWoolworths WRewards wins Best Loyalty Programme Marketing Campaign of the Year at the 2016 International Loyalty Magazine AwardsThe impact of social media on liability risks MegaVision Media offering

Nederburg's story is in the details

Nederburg is bringing the narrative of its history and heritage to consumers through a creative, interactive promotional campaign that launches in participating restaurants in South Africa in early March. READ MORE

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