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MARKETING NEWS

The importance of customer engagement for loyalty

27/02/2017 - 14:39

There is a strong argument for customer engagement and loyalty drives to be two of the most important elements to the marketing/sales, function of businesses.  

That's because of the content-driven world we live in, where the attention of customers is battled over every day as organisations of many different natures target them through different channels - there is only so much content a customer can consume, so it is up to companies such as retailers to engage them effectively.

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Smartphones are the best way to encourage shopper engagement

24/02/2017 - 11:09

The grocer’s philosophy when it comes to building loyalty is to encourage one more shopping trip or one more product purcha...

Mobile: Driving ecommerce not the only option for local retailers

21/02/2017 - 09:15

The smartphone has become a Philosopher’s Stone of sorts, transforming not only people’s lives but whole industries as i...

How retailers can use robots to improve customer experience

20/02/2017 - 09:54

As the Internet of Things (IoT) becomes more prevalent throughout the retail industry, some of the more sophisticated and int...

4 Ways to reach the millennial audience

17/02/2017 - 15:11

Aerosoles’ latest digital experience reaches out to their target millennial audience — a market that expects fresh and ex...

How to differentiate yourself as an Employer through Recruit...

Advertising and driving awareness around one’s employer brand through proactive marketing initiatives is becoming increasingly imperative for those companies aspiring to win the attention of SA talent, especially when it comes to sourcing ‘best-in-class’ and high demand skills. READ MORE

Employer brand excellence – A case study approach

An ultimate employer branding learning resource of best practice from 26 companies was produced and launched by four time author and educator of Employer Branding College, Brett Minchington in May 2016. READ MORE

Woolworths WRewards wins Best Loyalty Programme Marketing Ca...

Woolworths has won the Best Marketing Campaign linked to Loyalty at the 2016 International Loyalty Magazine Awards ceremony, which took place in London, England last night. READ MORE

The impact of social media on liability risks

According to a report released by social media agency We Are Social, the number of active social media accounts in South Africa grew by 20% to 11.8 million in 2015. READ MORE

MegaVision Media offering

MegaVision Media put together a short video that takes you through our product and service offerings in a succinct 3 minute video. From our media rental fixtures to our branding, design capabilities and digital division offerings. We hope you enjoy it! READ MORE

The Power of Location Based Marketing & In-Store Music: An i...

Location based advertising refers to targeting customers when they are near your store. When you consider that 72% of consumers will act on a call to action if in sight of a retailer, its power seems to be clear. READ MORE

How to differentiate yourself as an Employer through Recruitment Advertising, Marketing and Employer BrandingEmployer brand excellence – A case study approachWoolworths WRewards wins Best Loyalty Programme Marketing Campaign of the Year at the 2016 International Loyalty Magazine AwardsThe impact of social media on liability risks MegaVision Media offeringThe Power of Location Based Marketing & In-Store Music: An infographic

How to differentiate yourself as an Employer through Recruit...

Advertising and driving awareness around one’s employer brand through proactive marketing initiatives is becoming increasingly imperative for those companies aspiring to win the attention of SA talent, especially when it comes to sourcing ‘best-in-class’ and high demand skills. READ MORE

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