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MARKETING NEWS
Franchises reap the rewards of tech-enabled local marketing strategies
One of the great challenges facing franchise businesses is to maintain their group brand identity while enabling Local Marketing Strategies at branch level. Those that do, grow at a rate of about three times than that of their competitors.
A recent study of 167 leading global franchises by the Local Search Association (LSA) & SOCi showed those that adopted technology-enabled local marketing strategies, saw average sales growth of 12.8% ahead of businesses that didn’t. At the forefront of providing these Local Marketing services is Social Places, a growing Mar...
Meridian Wine Merchants celebrates Rosé month
The popularity of Rosé wines seems unstoppable. Enjoyed by famous Hollywood A-listers and served in trendy bars from St. Tro...
Why poor customer service is killing your brand (and how to fix it)
South African businesses are faced with an exceedingly difficult task. They have to find ways to survive in the face of ongoi...
Digital transformation: marketers’ challenge
Marketing leaders worldwide are shifting rapidly to make digital transformation real in their businesses. But are their SA co...
Why equipment finance makes sense for your SME
Every business, be it in retail, agriculture, and even tech, simply cannot operate without the necessary equipment to run the...
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Nederburg's story is in the details
Nederburg is bringing the narrative of its history and heritage to consumers through a creative, interactive promotional campaign that launches in participating restaurants in South Africa in early March. READ MORE
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