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MARKETING NEWS

Expand your search strategy to promote brand loyalty

19/01/2017 - 10:20

According to a new ICLP study, brand favouritism isn’t necessarily strengthening brand loyalty: 86% of shoppers today say they would consider choosing an alternative brand over their traditional preferred brand. Retail brand loyalty has declined, and marketers are faced with a new set of challenges resulting from this shift in user behaviour. 

The immediate implications of weakened brand loyalty are twofold. First, consumers are more likely to choose a new brand due to price or convenience rather than stick with a familiar brand. Second, consumer search is fragmented, and user behaviour is less predictable than ever before. Shoppers may not directly navigate to their ... 

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Traditional stores get smarter and better connected

16/01/2017 - 10:49

In their e-commerce operations, retailers have long had access to limitless data about customers and transactions. They’ve ...

Meeting the expectations of today’s high-tech shopper

16/01/2017 - 09:03

Are consumers who shop for high-tech devices like laptops, tablets and related accessories different than the average shopper...

Forrester predicts "less is more" for marketing

12/01/2017 - 10:59

Until now, marketers have resorted to frequency and volume to reach fragmented audiences. However, with more and more frustra...

How technology is making retail more human

10/01/2017 - 11:12

Technology is dramatically changing the retail landscape, but one thing remains the same: Retail is about providing high-qual...

How to differentiate yourself as an Employer through Recruit...

Advertising and driving awareness around one’s employer brand through proactive marketing initiatives is becoming increasingly imperative for those companies aspiring to win the attention of SA talent, especially when it comes to sourcing ‘best-in-class’ and high demand skills. READ MORE

Employer brand excellence – A case study approach

An ultimate employer branding learning resource of best practice from 26 companies was produced and launched by four time author and educator of Employer Branding College, Brett Minchington in May 2016. READ MORE

Woolworths WRewards wins Best Loyalty Programme Marketing Ca...

Woolworths has won the Best Marketing Campaign linked to Loyalty at the 2016 International Loyalty Magazine Awards ceremony, which took place in London, England last night. READ MORE

The impact of social media on liability risks

According to a report released by social media agency We Are Social, the number of active social media accounts in South Africa grew by 20% to 11.8 million in 2015. READ MORE

MegaVision Media offering

MegaVision Media put together a short video that takes you through our product and service offerings in a succinct 3 minute video. From our media rental fixtures to our branding, design capabilities and digital division offerings. We hope you enjoy it! READ MORE

The Power of Location Based Marketing & In-Store Music: An i...

Location based advertising refers to targeting customers when they are near your store. When you consider that 72% of consumers will act on a call to action if in sight of a retailer, its power seems to be clear. READ MORE

How to differentiate yourself as an Employer through Recruitment Advertising, Marketing and Employer BrandingEmployer brand excellence – A case study approachWoolworths WRewards wins Best Loyalty Programme Marketing Campaign of the Year at the 2016 International Loyalty Magazine AwardsThe impact of social media on liability risks MegaVision Media offeringThe Power of Location Based Marketing & In-Store Music: An infographic

How to differentiate yourself as an Employer through Recruit...

Advertising and driving awareness around one’s employer brand through proactive marketing initiatives is becoming increasingly imperative for those companies aspiring to win the attention of SA talent, especially when it comes to sourcing ‘best-in-class’ and high demand skills. READ MORE

LATEST FMCG & RETAIL JOBS

ACCOUNT EXECUTIVE (DBN)
Core Purpose of the Job: To increase business capacity by effectively marketing the business unit and its products to new and potential custom... 
Listed 2 hours, 8 minutes ago | | View Listing
General Handworker (POP finishing DBN)
CORE PURPOSE OF THE JOB: To perform hand work duties in POP Finishing dept.  
Listed on 1/12/16 | | View Listing
Content Manager- DBN
CORE PURPOSE OF THE JOB: Manage all content distribution for the Hirt & Carter and the Digital business unit.  
Listed on 30/11/16 | | View Listing
DTP Operator - DBN
Core Purpose of the Job: The core purpose of this job is to conceptualize OR utilize themed concepts and assemble together graphics and typogr... 
Listed on 28/11/16 | | View Listing
Maintenance Manager
You will be responsible for overseeing the maintenance management of a complex electro-mechanical environment. 
Listed on 25/11/16 | | View Listing