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MARKETING NEWS

A beginner’s guide to marketing attribution in an omnichannel world

24/03/2017 - 16:27

Attaining the attention and loyalty of today’s always-on, distracted customer is becoming a significant challenge for businesses as they compete in a highly mobile and digitised marketplace. According to Aberdeen Group Inc., companies that have a strong omnichannel customer engagement strategy in place retain nine in 10 of their customers (89%), compared to only a third for companies that do not (33%). 

It has been over a decade since marketing attribution capabilities first came onto the market to measure the performance of marketing and media against specific success criteria. Yet – with the volume of performance and audience data growing by the day – marketers are still confused as to how attribution fits into their over... 

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Is ‘wantedness’ something that marketers need?

24/03/2017 - 09:56

It’s not enough for customers to be loyal to brands; brands must be loyal to customers....

5 Steps to align your marketing, sales and service teams to achieve better sales in the digital age

22/03/2017 - 10:23

Changing customer habits mean brands need to change their tactics, starting with better collaboration between customer-facing...

In the era of disruption, differentiation is key to retail success

21/03/2017 - 21:10

Retail is becoming about providing shoppers with friction-less, channel-less experiences, with the emphasis on experience. Th...

Understanding the customer journey in a multiscreen world

17/03/2017 - 09:40

Remember the days of one screen, one activity? Those days are long gone and have given way to a more fast-paced, dynamic user...

Nederburg's story is in the details

Nederburg is bringing the narrative of its history and heritage to consumers through a creative, interactive promotional campaign that launches in participating restaurants in South Africa in early March. READ MORE

How to differentiate yourself as an Employer through Recruit...

Advertising and driving awareness around one’s employer brand through proactive marketing initiatives is becoming increasingly imperative for those companies aspiring to win the attention of SA talent, especially when it comes to sourcing ‘best-in-class’ and high demand skills. READ MORE

Employer brand excellence – A case study approach

An ultimate employer branding learning resource of best practice from 26 companies was produced and launched by four time author and educator of Employer Branding College, Brett Minchington in May 2016. READ MORE

Woolworths WRewards wins Best Loyalty Programme Marketing Ca...

Woolworths has won the Best Marketing Campaign linked to Loyalty at the 2016 International Loyalty Magazine Awards ceremony, which took place in London, England last night. READ MORE

The impact of social media on liability risks

According to a report released by social media agency We Are Social, the number of active social media accounts in South Africa grew by 20% to 11.8 million in 2015. READ MORE

MegaVision Media offering

MegaVision Media put together a short video that takes you through our product and service offerings in a succinct 3 minute video. From our media rental fixtures to our branding, design capabilities and digital division offerings. We hope you enjoy it! READ MORE

Nederburg's story is in the detailsHow to differentiate yourself as an Employer through Recruitment Advertising, Marketing and Employer BrandingEmployer brand excellence – A case study approachWoolworths WRewards wins Best Loyalty Programme Marketing Campaign of the Year at the 2016 International Loyalty Magazine AwardsThe impact of social media on liability risks MegaVision Media offering

Nederburg's story is in the details

Nederburg is bringing the narrative of its history and heritage to consumers through a creative, interactive promotional campaign that launches in participating restaurants in South Africa in early March. READ MORE

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