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MARKETING NEWS

Customer engagement through gamification

17/08/2018 - 13:55

Gamification provides insurers with an ideal platform to enhance customer engagement. With apps like MEGA MEDS, that turns medicine management into a fun experience, and the likes of the Discovery Insure Driving Challenge, that rewards customers who are good drivers, there is significant potential for insurers and others to take a different approach to dealing with stakeholders. 

Already, we are seeing insurers targeting millennials with more effective data analysis and customisation. This results in the development of bespoke solutions that bett... 

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Closing the sales loop – advertising in the mall environment

17/08/2018 - 08:38

As the relationship between retailer and customer becomes more complex and consumers’ motivation to purchase one product ov...

Mobile, cross-border and inter-regional online payments gaining ground

16/08/2018 - 10:44

Online and mobile payments are taking off in Africa as a combination of improved internet access, advanced financial systems ...

Moving beyond a B-BBEE ratings mindset: Three ways supplier diversity can become part of a business’ DNA

16/08/2018 - 10:16

Over the past decade, the procurement function has become an important vehicle for business transformation in terms of ensuri...

What makes an app successful in today's connected world?

16/08/2018 - 09:46

With technology in South Africa growing at such a rapid speed, it’s difficult to keep up with new apps being developed on a...

Nederburg's story is in the details

Nederburg is bringing the narrative of its history and heritage to consumers through a creative, interactive promotional campaign that launches in participating restaurants in South Africa in early March. READ MORE

How to differentiate yourself as an Employer through Recruit...

Advertising and driving awareness around one’s employer brand through proactive marketing initiatives is becoming increasingly imperative for those companies aspiring to win the attention of SA talent, especially when it comes to sourcing ‘best-in-class’ and high demand skills. READ MORE

Employer brand excellence – A case study approach

An ultimate employer branding learning resource of best practice from 26 companies was produced and launched by four time author and educator of Employer Branding College, Brett Minchington in May 2016. READ MORE

Woolworths WRewards wins Best Loyalty Programme Marketing Ca...

Woolworths has won the Best Marketing Campaign linked to Loyalty at the 2016 International Loyalty Magazine Awards ceremony, which took place in London, England last night. READ MORE

The impact of social media on liability risks

According to a report released by social media agency We Are Social, the number of active social media accounts in South Africa grew by 20% to 11.8 million in 2015. READ MORE

MegaVision Media offering

MegaVision Media put together a short video that takes you through our product and service offerings in a succinct 3 minute video. From our media rental fixtures to our branding, design capabilities and digital division offerings. We hope you enjoy it! READ MORE

Nederburg's story is in the detailsHow to differentiate yourself as an Employer through Recruitment Advertising, Marketing and Employer BrandingEmployer brand excellence – A case study approachWoolworths WRewards wins Best Loyalty Programme Marketing Campaign of the Year at the 2016 International Loyalty Magazine AwardsThe impact of social media on liability risks MegaVision Media offering

Nederburg's story is in the details

Nederburg is bringing the narrative of its history and heritage to consumers through a creative, interactive promotional campaign that launches in participating restaurants in South Africa in early March. READ MORE

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