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MARKETING NEWS

How to transition from reactive to proactive customer service

28/06/2017 - 16:19

Getting to a place where the majority of your customers never have to contact you for support queries is the Holy Grail of customer service and something achieved by very few customer-facing brands. 

But, as detailed in the first two articles in this series, embracing proactive customer service is one way of getting there. If you have already developed your strategy ... 

READ MORE

Google braces for EU ruling that may slow shopping ad boom

28/06/2017 - 09:37

Google executives will wake up on Tuesday to the largest antitrust fine in European history. Even a whopping financial penalt...

Six steps to building a proactive customer service strategy

26/06/2017 - 15:48

Leading-edge companies around the world are now practicing proactive customer service, where customer needs are anticipated a...

How fashion brands are trying to connect with Gen Z

22/06/2017 - 14:42

Much like millennials before them, Gen Z — the demographic born between 1995 and 2010 — has been a particularly tough nut...

How to create a top customer experience in just three steps

20/06/2017 - 16:45

Convenience has become the new loyalty. So, it obviously pays to invest some time and resources into making your customers fe...

Nederburg's story is in the details

Nederburg is bringing the narrative of its history and heritage to consumers through a creative, interactive promotional campaign that launches in participating restaurants in South Africa in early March. READ MORE

How to differentiate yourself as an Employer through Recruit...

Advertising and driving awareness around one’s employer brand through proactive marketing initiatives is becoming increasingly imperative for those companies aspiring to win the attention of SA talent, especially when it comes to sourcing ‘best-in-class’ and high demand skills. READ MORE

Employer brand excellence – A case study approach

An ultimate employer branding learning resource of best practice from 26 companies was produced and launched by four time author and educator of Employer Branding College, Brett Minchington in May 2016. READ MORE

Woolworths WRewards wins Best Loyalty Programme Marketing Ca...

Woolworths has won the Best Marketing Campaign linked to Loyalty at the 2016 International Loyalty Magazine Awards ceremony, which took place in London, England last night. READ MORE

The impact of social media on liability risks

According to a report released by social media agency We Are Social, the number of active social media accounts in South Africa grew by 20% to 11.8 million in 2015. READ MORE

MegaVision Media offering

MegaVision Media put together a short video that takes you through our product and service offerings in a succinct 3 minute video. From our media rental fixtures to our branding, design capabilities and digital division offerings. We hope you enjoy it! READ MORE

Nederburg's story is in the detailsHow to differentiate yourself as an Employer through Recruitment Advertising, Marketing and Employer BrandingEmployer brand excellence – A case study approachWoolworths WRewards wins Best Loyalty Programme Marketing Campaign of the Year at the 2016 International Loyalty Magazine AwardsThe impact of social media on liability risks MegaVision Media offering

Nederburg's story is in the details

Nederburg is bringing the narrative of its history and heritage to consumers through a creative, interactive promotional campaign that launches in participating restaurants in South Africa in early March. READ MORE

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