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MARKETING NEWS

The mobile landscape - looking at 2017 and what e-retailers could expect

09/12/2016 - 16:10

Truth be told, we've been waiting for quite some time for the inevitable 'mobile boom' all the trend analysts, commentators and everyone in-between has been telling us about for the last six years. 

Certainly the wait does not make their predictions wrong, albeit with the luxury of hindsight ‘mobile first’ to coin that lovely phrase, has been a feature in the more developed parts of the world for some time and finally, and I say it with the utmost relief, has reached our fair shores in South Africa (all the while evolvi... 

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Meteoric rise of mobile and online shopping brings with it new digital trends

09/12/2016 - 14:22

The retail industry is getting the hang of digital. As the “digital-physical divide” continues to fade and shop...

How luxury brands can revitalize stagnating sales

09/12/2016 - 12:18

Experts say upscale brands need to rethink their in-store and digital presence to engage with younger, connected customers lo...

Six key marketing trends for 2017

09/12/2016 - 10:34

Warc has launched Toolkit 2017, in association with Deloitte Digital, a report that identifies six trends that marketers will...

Customer satisfaction is more important than ever during the festive season

08/12/2016 - 14:30

The end of year festive season is almost upon us and for many businesses, especially those in the retail sector, this means t...

How to differentiate yourself as an Employer through Recruit...

Advertising and driving awareness around one’s employer brand through proactive marketing initiatives is becoming increasingly imperative for those companies aspiring to win the attention of SA talent, especially when it comes to sourcing ‘best-in-class’ and high demand skills. READ MORE

Employer brand excellence – A case study approach

An ultimate employer branding learning resource of best practice from 26 companies was produced and launched by four time author and educator of Employer Branding College, Brett Minchington in May 2016. READ MORE

Woolworths WRewards wins Best Loyalty Programme Marketing Ca...

Woolworths has won the Best Marketing Campaign linked to Loyalty at the 2016 International Loyalty Magazine Awards ceremony, which took place in London, England last night. READ MORE

The impact of social media on liability risks

According to a report released by social media agency We Are Social, the number of active social media accounts in South Africa grew by 20% to 11.8 million in 2015. READ MORE

MegaVision Media offering

MegaVision Media put together a short video that takes you through our product and service offerings in a succinct 3 minute video. From our media rental fixtures to our branding, design capabilities and digital division offerings. We hope you enjoy it! READ MORE

The Power of Location Based Marketing & In-Store Music: An i...

Location based advertising refers to targeting customers when they are near your store. When you consider that 72% of consumers will act on a call to action if in sight of a retailer, its power seems to be clear. READ MORE

How to differentiate yourself as an Employer through Recruitment Advertising, Marketing and Employer BrandingEmployer brand excellence – A case study approachWoolworths WRewards wins Best Loyalty Programme Marketing Campaign of the Year at the 2016 International Loyalty Magazine AwardsThe impact of social media on liability risks MegaVision Media offeringThe Power of Location Based Marketing & In-Store Music: An infographic

How to differentiate yourself as an Employer through Recruit...

Advertising and driving awareness around one’s employer brand through proactive marketing initiatives is becoming increasingly imperative for those companies aspiring to win the attention of SA talent, especially when it comes to sourcing ‘best-in-class’ and high demand skills. READ MORE

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