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MARKETING NEWS

Five things you need to know about the pharmaceutical industry

14/06/2019 - 11:10

The pharmaceutical sector - both locally and globally - is following suite with general retail and going through uncertain times. More consumers are shopping the basics with baskets of necessities only. As CEO of the Shoprite Group, Pieter Engelbrecht, said in response to their interim results (which speak for the average South African), “In the external operating environment, economic conditions have left the group's core customer under significant financial pressure.” 

In a recent interview, I was asked how to launch a new product in the pharmaceutical market. My first response was, “With difficulty.” It’s not only that the consumer is cash strapped; it’s also that there are fundamental changes happening within the industry itself. For anyone looking to be involved in new produc... 

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2019 Sunday Times Gen Next winners announced

14/06/2019 - 09:01

Nike was once again awarded as the Uber Cool Overall winner at the 15th Sunday Times Gen Next Awards, held in Sandton. It is ...

The problem with influencer marketing

13/06/2019 - 15:16

Brands looking to embark on or develop an influencer marketing strategy need to think carefully about their choice of person ...

Six steps to successful customer relationship management

11/06/2019 - 15:24

More than ever, businesses are looking for powerful ways to promote their goods and activate more sales. This should include ...

Brand champions, ambassadors and advocates

11/06/2019 - 14:55

Paying people to promote brands has long been a contentious – and confusing – issue in the industry. There is confusion a...

Nederburg's story is in the details

Nederburg is bringing the narrative of its history and heritage to consumers through a creative, interactive promotional campaign that launches in participating restaurants in South Africa in early March. READ MORE

How to differentiate yourself as an Employer through Recruit...

Advertising and driving awareness around one’s employer brand through proactive marketing initiatives is becoming increasingly imperative for those companies aspiring to win the attention of SA talent, especially when it comes to sourcing ‘best-in-class’ and high demand skills. READ MORE

Employer brand excellence – A case study approach

An ultimate employer branding learning resource of best practice from 26 companies was produced and launched by four time author and educator of Employer Branding College, Brett Minchington in May 2016. READ MORE

Woolworths WRewards wins Best Loyalty Programme Marketing Ca...

Woolworths has won the Best Marketing Campaign linked to Loyalty at the 2016 International Loyalty Magazine Awards ceremony, which took place in London, England last night. READ MORE

The impact of social media on liability risks

According to a report released by social media agency We Are Social, the number of active social media accounts in South Africa grew by 20% to 11.8 million in 2015. READ MORE

MegaVision Media offering

MegaVision Media put together a short video that takes you through our product and service offerings in a succinct 3 minute video. From our media rental fixtures to our branding, design capabilities and digital division offerings. We hope you enjoy it! READ MORE

Nederburg's story is in the detailsHow to differentiate yourself as an Employer through Recruitment Advertising, Marketing and Employer BrandingEmployer brand excellence – A case study approachWoolworths WRewards wins Best Loyalty Programme Marketing Campaign of the Year at the 2016 International Loyalty Magazine AwardsThe impact of social media on liability risks MegaVision Media offering

Nederburg's story is in the details

Nederburg is bringing the narrative of its history and heritage to consumers through a creative, interactive promotional campaign that launches in participating restaurants in South Africa in early March. READ MORE

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