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MARKETING NEWS

Can tailored digital video messaging transform grocery end-caps?

26/04/2017 - 09:33

The Coca-Cola Co. recently rolled out a new digital signage system attached to endcaps located in the centre store of supermarkets to deliver branded video and e-coupons to customers. 

The plug-and-play system, powered by a mix of Google Cloud technologies, works on any HDMI-ready display. The digital signage can tailor content messaging to approaching... 

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Tech insights: Omnichannel bots are in your future

25/04/2017 - 15:38

As recently as the 1990s, the only real form of text-based communication with customers was via email. Today, consumers have ...

3 Tips for adding live video to your retail marketing strategy

24/04/2017 - 16:26

Even though live video marketing has become a hot topic, only 14 percent of marketers are actually doing it. More than 50 per...

The CX you should deliver within 8 seconds

24/04/2017 - 14:51

Today's marketers face the challenge of capturing consumers’ brief attention span as they speed through the overwhelming qu...

3 Ways retailers blend eCommerce with retail

21/04/2017 - 14:46

Consumers and marketers agree – the world of shopping is increasingly becoming digital. Needless to say, the development of...

Nederburg's story is in the details

Nederburg is bringing the narrative of its history and heritage to consumers through a creative, interactive promotional campaign that launches in participating restaurants in South Africa in early March. READ MORE

How to differentiate yourself as an Employer through Recruit...

Advertising and driving awareness around one’s employer brand through proactive marketing initiatives is becoming increasingly imperative for those companies aspiring to win the attention of SA talent, especially when it comes to sourcing ‘best-in-class’ and high demand skills. READ MORE

Employer brand excellence – A case study approach

An ultimate employer branding learning resource of best practice from 26 companies was produced and launched by four time author and educator of Employer Branding College, Brett Minchington in May 2016. READ MORE

Woolworths WRewards wins Best Loyalty Programme Marketing Ca...

Woolworths has won the Best Marketing Campaign linked to Loyalty at the 2016 International Loyalty Magazine Awards ceremony, which took place in London, England last night. READ MORE

The impact of social media on liability risks

According to a report released by social media agency We Are Social, the number of active social media accounts in South Africa grew by 20% to 11.8 million in 2015. READ MORE

MegaVision Media offering

MegaVision Media put together a short video that takes you through our product and service offerings in a succinct 3 minute video. From our media rental fixtures to our branding, design capabilities and digital division offerings. We hope you enjoy it! READ MORE

Nederburg's story is in the detailsHow to differentiate yourself as an Employer through Recruitment Advertising, Marketing and Employer BrandingEmployer brand excellence – A case study approachWoolworths WRewards wins Best Loyalty Programme Marketing Campaign of the Year at the 2016 International Loyalty Magazine AwardsThe impact of social media on liability risks MegaVision Media offering

Nederburg's story is in the details

Nederburg is bringing the narrative of its history and heritage to consumers through a creative, interactive promotional campaign that launches in participating restaurants in South Africa in early March. READ MORE

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