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MARKETING NEWS

Brand loyalty is a thing of the past, says research

15/08/2017 - 15:56

Consumers are ditching their favourite brands in favour of speed and convenience, concluded new research from Salmon. 

The research, which surveyed over 6,000 consumers across the UK, US and Benelux, stated that 88% of shoppers believe speed of delivery is more important to them than the... 

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The key to mobile self-checkout success

14/08/2017 - 15:27

Mobile self-checkout technology promises to not only streamline the physical checkout experience, but more importantly, to br...

Six steps to successful monitoring of your customer service

14/08/2017 - 11:47

In today’s competitive environment, the quality of your customer service is an increasingly important factor in nurturing p...

Solving the mystery of the non-buying consumer

14/08/2017 - 11:14

With retail and mall traffic down, it's more important than ever to improve conversion metrics, but find it difficult to unde...

4 key pillars of customer experience governance

08/08/2017 - 12:00

The era of the customer experience (CX) is well and truly here. Every aspect of your company, from your employees to the prod...

Nederburg's story is in the details

Nederburg is bringing the narrative of its history and heritage to consumers through a creative, interactive promotional campaign that launches in participating restaurants in South Africa in early March. READ MORE

How to differentiate yourself as an Employer through Recruit...

Advertising and driving awareness around one’s employer brand through proactive marketing initiatives is becoming increasingly imperative for those companies aspiring to win the attention of SA talent, especially when it comes to sourcing ‘best-in-class’ and high demand skills. READ MORE

Employer brand excellence – A case study approach

An ultimate employer branding learning resource of best practice from 26 companies was produced and launched by four time author and educator of Employer Branding College, Brett Minchington in May 2016. READ MORE

Woolworths WRewards wins Best Loyalty Programme Marketing Ca...

Woolworths has won the Best Marketing Campaign linked to Loyalty at the 2016 International Loyalty Magazine Awards ceremony, which took place in London, England last night. READ MORE

The impact of social media on liability risks

According to a report released by social media agency We Are Social, the number of active social media accounts in South Africa grew by 20% to 11.8 million in 2015. READ MORE

MegaVision Media offering

MegaVision Media put together a short video that takes you through our product and service offerings in a succinct 3 minute video. From our media rental fixtures to our branding, design capabilities and digital division offerings. We hope you enjoy it! READ MORE

Nederburg's story is in the detailsHow to differentiate yourself as an Employer through Recruitment Advertising, Marketing and Employer BrandingEmployer brand excellence – A case study approachWoolworths WRewards wins Best Loyalty Programme Marketing Campaign of the Year at the 2016 International Loyalty Magazine AwardsThe impact of social media on liability risks MegaVision Media offering

Nederburg's story is in the details

Nederburg is bringing the narrative of its history and heritage to consumers through a creative, interactive promotional campaign that launches in participating restaurants in South Africa in early March. READ MORE

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