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MARKETING NEWS

Popping up is good for business

23/05/2017 - 15:39

There’s no better way to do market research than by putting yourself and your product out there on the street. If you sell like crazy, you can safely assume that people want what you have to offer. That’s how simple it should be, especially in these times of ‘lean business models’ as the necessary approach to starting up a business.  

Popup stores in city centres, shopping centres and in up-and-coming neighbourhoods are incubators, allowing companies to test locations, products and marketing campaigns... 

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How machine learning is changing retail

22/05/2017 - 14:06

According to dunnhumby, the global leaders in customer science, machine learning will bring about changes of a similar scale ...

Five ways to drive customer loyalty through marketing touchpoints

18/05/2017 - 12:44

Getting new customers is a good thing, however, you only win big if you can turn them into loyal customers, and loyalty is on...

wiGroup mcommerce innovation helps drives on-demand retail trend in SA

15/05/2017 - 13:45

New mcommerce platform enables mobile order and pay in retail stores by leveraging existing infrastructure....

How South African businesses can embrace the tech revolution

15/05/2017 - 11:43

The Fourth Industrial Revolution was a hot topic at the recent World Economic Forum in Davos and more recently WEF Africa in ...

Nederburg's story is in the details

Nederburg is bringing the narrative of its history and heritage to consumers through a creative, interactive promotional campaign that launches in participating restaurants in South Africa in early March. READ MORE

How to differentiate yourself as an Employer through Recruit...

Advertising and driving awareness around one’s employer brand through proactive marketing initiatives is becoming increasingly imperative for those companies aspiring to win the attention of SA talent, especially when it comes to sourcing ‘best-in-class’ and high demand skills. READ MORE

Employer brand excellence – A case study approach

An ultimate employer branding learning resource of best practice from 26 companies was produced and launched by four time author and educator of Employer Branding College, Brett Minchington in May 2016. READ MORE

Woolworths WRewards wins Best Loyalty Programme Marketing Ca...

Woolworths has won the Best Marketing Campaign linked to Loyalty at the 2016 International Loyalty Magazine Awards ceremony, which took place in London, England last night. READ MORE

The impact of social media on liability risks

According to a report released by social media agency We Are Social, the number of active social media accounts in South Africa grew by 20% to 11.8 million in 2015. READ MORE

MegaVision Media offering

MegaVision Media put together a short video that takes you through our product and service offerings in a succinct 3 minute video. From our media rental fixtures to our branding, design capabilities and digital division offerings. We hope you enjoy it! READ MORE

Nederburg's story is in the detailsHow to differentiate yourself as an Employer through Recruitment Advertising, Marketing and Employer BrandingEmployer brand excellence – A case study approachWoolworths WRewards wins Best Loyalty Programme Marketing Campaign of the Year at the 2016 International Loyalty Magazine AwardsThe impact of social media on liability risks MegaVision Media offering

Nederburg's story is in the details

Nederburg is bringing the narrative of its history and heritage to consumers through a creative, interactive promotional campaign that launches in participating restaurants in South Africa in early March. READ MORE

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