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MARKETING NEWS

Leveraging digital platforms for the greater good – beyond the 12-days of Christmas

15/12/2017 - 15:59

“Effective causal communications using the digital ecosystem can be powerful instruments for systemic change and brand longevity, not just in times of giving like the Festive Season”, says Deseré Orrill, Managing Director of HoneyKome and CEO of Ole! Media Group. 

The past decade has seen vast growth in Corporate Social Investment (CSI) and Corporate Social Responsibility (CSR) programmes in South Africa. Despite tougher trading c... 

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Digital signage video walls enhance adidas' brand experience at new flagship store

14/12/2017 - 09:00

Moving Tactics, South Africa’s leading digital signage solutions company, recently worked with adidas to install two video ...

Minimising the impact of disruption

13/12/2017 - 08:57

A number of SA industries have been affected by disruption. Customer experience expert Julia Ahlfeldt believes each industry ...

Shopping and paying: New consumer trends are bringing profound changes

12/12/2017 - 11:49

Modern payment methods such as mobile payments are clearly influencing consumer behaviour and their impact starts to be visib...

How Asics offers a personalised experience to customers

07/12/2017 - 14:19

Footwear and athletic apparel retailer Asics has found a way to personalise the shopping experience for consumers by finding ...

Nederburg's story is in the details

Nederburg is bringing the narrative of its history and heritage to consumers through a creative, interactive promotional campaign that launches in participating restaurants in South Africa in early March. READ MORE

How to differentiate yourself as an Employer through Recruit...

Advertising and driving awareness around one’s employer brand through proactive marketing initiatives is becoming increasingly imperative for those companies aspiring to win the attention of SA talent, especially when it comes to sourcing ‘best-in-class’ and high demand skills. READ MORE

Employer brand excellence – A case study approach

An ultimate employer branding learning resource of best practice from 26 companies was produced and launched by four time author and educator of Employer Branding College, Brett Minchington in May 2016. READ MORE

Woolworths WRewards wins Best Loyalty Programme Marketing Ca...

Woolworths has won the Best Marketing Campaign linked to Loyalty at the 2016 International Loyalty Magazine Awards ceremony, which took place in London, England last night. READ MORE

The impact of social media on liability risks

According to a report released by social media agency We Are Social, the number of active social media accounts in South Africa grew by 20% to 11.8 million in 2015. READ MORE

MegaVision Media offering

MegaVision Media put together a short video that takes you through our product and service offerings in a succinct 3 minute video. From our media rental fixtures to our branding, design capabilities and digital division offerings. We hope you enjoy it! READ MORE

Nederburg's story is in the detailsHow to differentiate yourself as an Employer through Recruitment Advertising, Marketing and Employer BrandingEmployer brand excellence – A case study approachWoolworths WRewards wins Best Loyalty Programme Marketing Campaign of the Year at the 2016 International Loyalty Magazine AwardsThe impact of social media on liability risks MegaVision Media offering

Nederburg's story is in the details

Nederburg is bringing the narrative of its history and heritage to consumers through a creative, interactive promotional campaign that launches in participating restaurants in South Africa in early March. READ MORE

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