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MARKETING NEWS
Five things you need to know about the pharmaceutical industry
The pharmaceutical sector - both locally and globally - is following suite with general retail and going through uncertain times. More consumers are shopping the basics with baskets of necessities only. As CEO of the Shoprite Group, Pieter Engelbrecht, said in response to their interim results (which speak for the average South African), “In the external operating environment, economic conditions have left the group's core customer under significant financial pressure.”
In a recent interview, I was asked how to launch a new product in the pharmaceutical market. My first response was, “With difficulty.” It’s not only that the consumer is cash strapped; it’s also that there are fundamental changes happening within the industry itself. For anyone looking to be involved in new produc...
2019 Sunday Times Gen Next winners announced
Nike was once again awarded as the Uber Cool Overall winner at the 15th Sunday Times Gen Next Awards, held in Sandton. It is ...
The problem with influencer marketing
Brands looking to embark on or develop an influencer marketing strategy need to think carefully about their choice of person ...
Six steps to successful customer relationship management
More than ever, businesses are looking for powerful ways to promote their goods and activate more sales. This should include ...
Brand champions, ambassadors and advocates
Paying people to promote brands has long been a contentious – and confusing – issue in the industry. There is confusion a...
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Nederburg's story is in the details
Nederburg is bringing the narrative of its history and heritage to consumers through a creative, interactive promotional campaign that launches in participating restaurants in South Africa in early March. READ MORE
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