Marketing South Africa
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MARKETING NEWS
Shoppers moving to mobile: Where retailers fall short with m-commerce experiences
Mobile is a large and growing segment of online shopping, with data showing 62 percent of mobile users have purchased online and 42 percent of consumers use mobile as their primary access to websites.
These on-the-go devices are having broad implications across the retail landscape — from consumer expectations of their online experience to the future of shopping mal...
Why you need to put yourself in your customers’ shoes…or pants…or jackets
The growing number of customer touchpoints has made creating and implementing effective marketing strategies harder than ever...
Creating a productive retail store operation
The role of the store is changing. Most consumers engage with digital at some point in the shopping journey, so when it comes...
How interactive technology just might save the brick-and-mortar experience
Interactivity is the new name of the game for a wide range of industries looking to better engage their customers. And where ...
Bridging the reality gap with marketing automation
Email marketing revolutionized how B2B companies do business. It’s easy, instant, and has the highest ROI of any marketing ...
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Nederburg's story is in the details
Nederburg is bringing the narrative of its history and heritage to consumers through a creative, interactive promotional campaign that launches in participating restaurants in South Africa in early March. READ MORE
LATEST FMCG & RETAIL JOBS
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FEATURED CLIENT
 | MegaVision MediaMegaVision Media understands in-store marketing and branding at point-of-sale. We own and manage fixtures in prime retail space that can be utilised - |
