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MARKETING NEWS

6 Steps to successful customer relationship management

22/04/2019 - 10:26

Six steps to sprucing up your CRM and captivating customers at every touch point along the way.  

1) The Definition of CRM “Marketers’ relentless focus on customer experience has pushed customer relationship management (CRM) into the background.” Marketing Week. CRM is defined as the technology for managing a company's relationships and interactions with customers (and potential customers). It can be... 

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9 safety tips to help curb cash crimes in SA's stores

22/04/2019 - 10:03

Retailers must accept that cash crime is prevalent in SA and not going away any time soon, says Richard Phillips, joint CEO o...

Easter is also a feast for criminals, retailers and consumers warned

18/04/2019 - 09:01

There is a tendency among criminals to use the Easter long weekend - and its spike in shopping - to their advantage, says Ric...

Winning with sustainability in retail

16/04/2019 - 10:59

While there’s pessimism in the air with regards to global product sales, every day there are also groundbreaking changes be...

5 electronic payment security risks to watch out for this Easter period

16/04/2019 - 10:33

Consumers should not let their guard down this Easter period. ...

Nederburg's story is in the details

Nederburg is bringing the narrative of its history and heritage to consumers through a creative, interactive promotional campaign that launches in participating restaurants in South Africa in early March. READ MORE

How to differentiate yourself as an Employer through Recruit...

Advertising and driving awareness around one’s employer brand through proactive marketing initiatives is becoming increasingly imperative for those companies aspiring to win the attention of SA talent, especially when it comes to sourcing ‘best-in-class’ and high demand skills. READ MORE

Employer brand excellence – A case study approach

An ultimate employer branding learning resource of best practice from 26 companies was produced and launched by four time author and educator of Employer Branding College, Brett Minchington in May 2016. READ MORE

Woolworths WRewards wins Best Loyalty Programme Marketing Ca...

Woolworths has won the Best Marketing Campaign linked to Loyalty at the 2016 International Loyalty Magazine Awards ceremony, which took place in London, England last night. READ MORE

The impact of social media on liability risks

According to a report released by social media agency We Are Social, the number of active social media accounts in South Africa grew by 20% to 11.8 million in 2015. READ MORE

MegaVision Media offering

MegaVision Media put together a short video that takes you through our product and service offerings in a succinct 3 minute video. From our media rental fixtures to our branding, design capabilities and digital division offerings. We hope you enjoy it! READ MORE

Nederburg's story is in the detailsHow to differentiate yourself as an Employer through Recruitment Advertising, Marketing and Employer BrandingEmployer brand excellence – A case study approachWoolworths WRewards wins Best Loyalty Programme Marketing Campaign of the Year at the 2016 International Loyalty Magazine AwardsThe impact of social media on liability risks MegaVision Media offering

Nederburg's story is in the details

Nederburg is bringing the narrative of its history and heritage to consumers through a creative, interactive promotional campaign that launches in participating restaurants in South Africa in early March. READ MORE

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