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MARKETING NEWS
How to transition from reactive to proactive customer service
Getting to a place where the majority of your customers never have to contact you for support queries is the Holy Grail of customer service and something achieved by very few customer-facing brands.
But, as detailed in the first two articles in this series, embracing proactive customer service is one way of getting there. If you have already developed your strategy ...
Google braces for EU ruling that may slow shopping ad boom
Google executives will wake up on Tuesday to the largest antitrust fine in European history. Even a whopping financial penalt...
Six steps to building a proactive customer service strategy
Leading-edge companies around the world are now practicing proactive customer service, where customer needs are anticipated a...
How fashion brands are trying to connect with Gen Z
Much like millennials before them, Gen Z — the demographic born between 1995 and 2010 — has been a particularly tough nut...
How to create a top customer experience in just three steps
Convenience has become the new loyalty. So, it obviously pays to invest some time and resources into making your customers fe...
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Nederburg's story is in the details
Nederburg is bringing the narrative of its history and heritage to consumers through a creative, interactive promotional campaign that launches in participating restaurants in South Africa in early March. READ MORE
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