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MARKETING NEWS

The Millennial shopping fallacy that impacts CX

23/10/2017 - 14:38

If you were to guess whether Millennials prefer to buy online (on their phones) or in brick-and-mortar stores, what would you guess? No Googling, either. 

If you guessed online, you are wrong. Per the Trendsource 2017 Retail Industry Report, it seems that millennial shoppers prefer physical stores for fashion, home improve... 

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The 20 emotions that drive or destroy value in customer experience

20/10/2017 - 08:52

Emotions are a huge part of the customer experience. Emotions drive or destroy value for a business, and often in hidden ways...

Retail with purpose in the new digital economy

17/10/2017 - 15:13

What is the purpose of your business? If you are a retailer and your immediate answer is “to sell more products,” you may...

Nespresso shifts focus from exclusivity to sustainability

13/10/2017 - 08:51

In an effort to shed light on its sustainability efforts, Nespresso is shifting away from its signature star-studded spots to...

79% of South Africans using loyalty schemes

12/10/2017 - 14:30

Pharmacy and beauty retail is leading the charge when it comes to loyalty programmes in South Africa....

Nederburg's story is in the details

Nederburg is bringing the narrative of its history and heritage to consumers through a creative, interactive promotional campaign that launches in participating restaurants in South Africa in early March. READ MORE

How to differentiate yourself as an Employer through Recruit...

Advertising and driving awareness around one’s employer brand through proactive marketing initiatives is becoming increasingly imperative for those companies aspiring to win the attention of SA talent, especially when it comes to sourcing ‘best-in-class’ and high demand skills. READ MORE

Employer brand excellence – A case study approach

An ultimate employer branding learning resource of best practice from 26 companies was produced and launched by four time author and educator of Employer Branding College, Brett Minchington in May 2016. READ MORE

Woolworths WRewards wins Best Loyalty Programme Marketing Ca...

Woolworths has won the Best Marketing Campaign linked to Loyalty at the 2016 International Loyalty Magazine Awards ceremony, which took place in London, England last night. READ MORE

The impact of social media on liability risks

According to a report released by social media agency We Are Social, the number of active social media accounts in South Africa grew by 20% to 11.8 million in 2015. READ MORE

MegaVision Media offering

MegaVision Media put together a short video that takes you through our product and service offerings in a succinct 3 minute video. From our media rental fixtures to our branding, design capabilities and digital division offerings. We hope you enjoy it! READ MORE

Nederburg's story is in the detailsHow to differentiate yourself as an Employer through Recruitment Advertising, Marketing and Employer BrandingEmployer brand excellence – A case study approachWoolworths WRewards wins Best Loyalty Programme Marketing Campaign of the Year at the 2016 International Loyalty Magazine AwardsThe impact of social media on liability risks MegaVision Media offering

Nederburg's story is in the details

Nederburg is bringing the narrative of its history and heritage to consumers through a creative, interactive promotional campaign that launches in participating restaurants in South Africa in early March. READ MORE

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