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MARKETING NEWS

SA "Black Friday" sales expected to rise 30% year-on-year

18/10/2019 - 12:50

South African businesses have begun preparing for what looks to be another bumper Black Friday trading day, with sales predicted to be up 30 percent from last year, online largest payment service provider PayGate said. 

South Africa has like several other countries adopted "Black Friday", the informal name for the day after Thanksgiving in the United States which marks the beginning of the Christmas shopping season. This year, it will fall on November 29. Data from retail tracker Black Friday Global shows interest in Black Friday deals in So... 

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Consumers are pushing transformation in the retail industry

18/10/2019 - 10:54

Hearing from some of the best speakers in the retail industry, 480 minutes of thought-provoking and relevant insights, amazin...

Gearing for growth with online reviews

18/10/2019 - 09:17

Improving online review ratings is a strategic necessity for franchises and multi-location brands as more customers engage wi...

Data management in a digital world

15/10/2019 - 14:02

Data management plans (DMPs) are evolving as the technology that enables organisations to better analyse their data become mo...

How to attract and retain the best employees

14/10/2019 - 11:15

Finding the right employee can be a time-consuming process – especially when you’re looking to hire the best candidate fo...

Nederburg's story is in the details

Nederburg is bringing the narrative of its history and heritage to consumers through a creative, interactive promotional campaign that launches in participating restaurants in South Africa in early March. READ MORE

How to differentiate yourself as an Employer through Recruit...

Advertising and driving awareness around one’s employer brand through proactive marketing initiatives is becoming increasingly imperative for those companies aspiring to win the attention of SA talent, especially when it comes to sourcing ‘best-in-class’ and high demand skills. READ MORE

Employer brand excellence – A case study approach

An ultimate employer branding learning resource of best practice from 26 companies was produced and launched by four time author and educator of Employer Branding College, Brett Minchington in May 2016. READ MORE

Woolworths WRewards wins Best Loyalty Programme Marketing Ca...

Woolworths has won the Best Marketing Campaign linked to Loyalty at the 2016 International Loyalty Magazine Awards ceremony, which took place in London, England last night. READ MORE

The impact of social media on liability risks

According to a report released by social media agency We Are Social, the number of active social media accounts in South Africa grew by 20% to 11.8 million in 2015. READ MORE

MegaVision Media offering

MegaVision Media put together a short video that takes you through our product and service offerings in a succinct 3 minute video. From our media rental fixtures to our branding, design capabilities and digital division offerings. We hope you enjoy it! READ MORE

Nederburg's story is in the detailsHow to differentiate yourself as an Employer through Recruitment Advertising, Marketing and Employer BrandingEmployer brand excellence – A case study approachWoolworths WRewards wins Best Loyalty Programme Marketing Campaign of the Year at the 2016 International Loyalty Magazine AwardsThe impact of social media on liability risks MegaVision Media offering

Nederburg's story is in the details

Nederburg is bringing the narrative of its history and heritage to consumers through a creative, interactive promotional campaign that launches in participating restaurants in South Africa in early March. READ MORE

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