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MARKETING NEWS

The psychology of customer experience

20/09/2017 - 09:37

Being able to reliably analyse and understand the experiences of your customers is not a simple proposition. In every interaction, a number of factors come into play and the finest of margins can decide whether a customer has a positive or negative experience. 

However, consumers have the capability to offer valuable insights into the way they purchase, and, most importantly, why they buy from and stay loyal to certain brands. ... 

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Marketers fear data quality is hurting digital ads

19/09/2017 - 16:08

Relevant, personalised messages are key to driving engagement, yet the quality of sourced data is negatively impacting result...

Contextual commerce: Engaging shoppers on their terms

18/09/2017 - 11:42

We’re living in the age of the customer. Retailers recognise the need to enable consumers to shop on their terms — howeve...

A shopper marketing conundrum: Providing a personalised mobile experience at scale

12/09/2017 - 14:29

As marketers, we've heard it before and we'll hear it again: successful marketing is all about delivering the right ads to th...

Reebok launches shoppable social media

11/09/2017 - 16:21

Reebok has made its Instagram account shoppable. The fitness brand shares images of people working out on its Instagram page,...

Nederburg's story is in the details

Nederburg is bringing the narrative of its history and heritage to consumers through a creative, interactive promotional campaign that launches in participating restaurants in South Africa in early March. READ MORE

How to differentiate yourself as an Employer through Recruit...

Advertising and driving awareness around one’s employer brand through proactive marketing initiatives is becoming increasingly imperative for those companies aspiring to win the attention of SA talent, especially when it comes to sourcing ‘best-in-class’ and high demand skills. READ MORE

Employer brand excellence – A case study approach

An ultimate employer branding learning resource of best practice from 26 companies was produced and launched by four time author and educator of Employer Branding College, Brett Minchington in May 2016. READ MORE

Woolworths WRewards wins Best Loyalty Programme Marketing Ca...

Woolworths has won the Best Marketing Campaign linked to Loyalty at the 2016 International Loyalty Magazine Awards ceremony, which took place in London, England last night. READ MORE

The impact of social media on liability risks

According to a report released by social media agency We Are Social, the number of active social media accounts in South Africa grew by 20% to 11.8 million in 2015. READ MORE

MegaVision Media offering

MegaVision Media put together a short video that takes you through our product and service offerings in a succinct 3 minute video. From our media rental fixtures to our branding, design capabilities and digital division offerings. We hope you enjoy it! READ MORE

Nederburg's story is in the detailsHow to differentiate yourself as an Employer through Recruitment Advertising, Marketing and Employer BrandingEmployer brand excellence – A case study approachWoolworths WRewards wins Best Loyalty Programme Marketing Campaign of the Year at the 2016 International Loyalty Magazine AwardsThe impact of social media on liability risks MegaVision Media offering

Nederburg's story is in the details

Nederburg is bringing the narrative of its history and heritage to consumers through a creative, interactive promotional campaign that launches in participating restaurants in South Africa in early March. READ MORE

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