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MARKETING NEWS

Shoppers moving to mobile: Where retailers fall short with m-commerce experiences

21/07/2017 - 11:08

Mobile is a large and growing segment of online shopping, with data showing 62 percent of mobile users have purchased online and 42 percent of consumers use mobile as their primary access to websites.  

These on-the-go devices are having broad implications across the retail landscape — from consumer expectations of their online experience to the future of shopping mal... 

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Why you need to put yourself in your customers’ shoes…or pants…or jackets

21/07/2017 - 09:29

The growing number of customer touchpoints has made creating and implementing effective marketing strategies harder than ever...

Creating a productive retail store operation

20/07/2017 - 13:21

The role of the store is changing. Most consumers engage with digital at some point in the shopping journey, so when it comes...

How interactive technology just might save the brick-and-mortar experience

20/07/2017 - 10:11

Interactivity is the new name of the game for a wide range of industries looking to better engage their customers. And where ...

Bridging the reality gap with marketing automation

14/07/2017 - 13:20

Email marketing revolutionized how B2B companies do business. It’s easy, instant, and has the highest ROI of any marketing ...

Nederburg's story is in the details

Nederburg is bringing the narrative of its history and heritage to consumers through a creative, interactive promotional campaign that launches in participating restaurants in South Africa in early March. READ MORE

How to differentiate yourself as an Employer through Recruit...

Advertising and driving awareness around one’s employer brand through proactive marketing initiatives is becoming increasingly imperative for those companies aspiring to win the attention of SA talent, especially when it comes to sourcing ‘best-in-class’ and high demand skills. READ MORE

Employer brand excellence – A case study approach

An ultimate employer branding learning resource of best practice from 26 companies was produced and launched by four time author and educator of Employer Branding College, Brett Minchington in May 2016. READ MORE

Woolworths WRewards wins Best Loyalty Programme Marketing Ca...

Woolworths has won the Best Marketing Campaign linked to Loyalty at the 2016 International Loyalty Magazine Awards ceremony, which took place in London, England last night. READ MORE

The impact of social media on liability risks

According to a report released by social media agency We Are Social, the number of active social media accounts in South Africa grew by 20% to 11.8 million in 2015. READ MORE

MegaVision Media offering

MegaVision Media put together a short video that takes you through our product and service offerings in a succinct 3 minute video. From our media rental fixtures to our branding, design capabilities and digital division offerings. We hope you enjoy it! READ MORE

Nederburg's story is in the detailsHow to differentiate yourself as an Employer through Recruitment Advertising, Marketing and Employer BrandingEmployer brand excellence – A case study approachWoolworths WRewards wins Best Loyalty Programme Marketing Campaign of the Year at the 2016 International Loyalty Magazine AwardsThe impact of social media on liability risks MegaVision Media offering

Nederburg's story is in the details

Nederburg is bringing the narrative of its history and heritage to consumers through a creative, interactive promotional campaign that launches in participating restaurants in South Africa in early March. READ MORE

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