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MARKETING NEWS
Popping up is good for business
There’s no better way to do market research than by putting yourself and your product out there on the street. If you sell like crazy, you can safely assume that people want what you have to offer. That’s how simple it should be, especially in these times of ‘lean business models’ as the necessary approach to starting up a business.
Popup stores in city centres, shopping centres and in up-and-coming neighbourhoods are incubators, allowing companies to test locations, products and marketing campaigns...
How machine learning is changing retail
According to dunnhumby, the global leaders in customer science, machine learning will bring about changes of a similar scale ...
Five ways to drive customer loyalty through marketing touchpoints
Getting new customers is a good thing, however, you only win big if you can turn them into loyal customers, and loyalty is on...
wiGroup mcommerce innovation helps drives on-demand retail trend in SA
New mcommerce platform enables mobile order and pay in retail stores by leveraging existing infrastructure....
How South African businesses can embrace the tech revolution
The Fourth Industrial Revolution was a hot topic at the recent World Economic Forum in Davos and more recently WEF Africa in ...
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Nederburg's story is in the details
Nederburg is bringing the narrative of its history and heritage to consumers through a creative, interactive promotional campaign that launches in participating restaurants in South Africa in early March. READ MORE
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FEATURED CLIENT
 | MegaVision MediaMegaVision Media understands in-store marketing and branding at point-of-sale. We own and manage fixtures in prime retail space that can be utilised - |
