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MARKETING NEWS
Omnichannel Is the new black
Softlines purchasing and stock management across a given season is something of a black box. Many responsible for this even describe their skills as an art form, because they have spent many years honing the abilities that allow them to select lines, sizes, colors and quantities of items from anywhere up to a year before the items will be seen by customers.
Increasingly, of course, big data and data analytics are playing a role in that buying process, helping retailers to optimize margins, pricing, and promotions that they run. The insights that can be gained by connecting data silos and systems together can have a direct impact on revenues and margin. Data analytics is a step ...
Riding the waves of the digital world
Digital marketing is a strategy. It's not just simply a website, or social media, or Google; it's a full platform that allows...
PriceProbe - tracking all retail print promotions nationally; moving your business forward
Matthew Meagher, head of Analytics at Silo, answers questions about PriceProbe - an information resource that provides produc...
Just digital is just not enough
Almost every company's marketing budget has a portion allocated to digital marketing. But simply having a digital strategy is...
How in-store media can influence the purchasing decision
Marketers should be thinking of retail spaces as a plethora of communication touch points that provide multiple access points...
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Employer brand excellence – A case study approach
An ultimate employer branding learning resource of best practice from 26 companies was produced and launched by four time author and educator of Employer Branding College, Brett Minchington in May 2016. READ MORE
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