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MARKETING NEWS
The psychology of customer experience
Being able to reliably analyse and understand the experiences of your customers is not a simple proposition. In every interaction, a number of factors come into play and the finest of margins can decide whether a customer has a positive or negative experience.
However, consumers have the capability to offer valuable insights into the way they purchase, and, most importantly, why they buy from and stay loyal to certain brands. ...
Marketers fear data quality is hurting digital ads
Relevant, personalised messages are key to driving engagement, yet the quality of sourced data is negatively impacting result...
Contextual commerce: Engaging shoppers on their terms
We’re living in the age of the customer. Retailers recognise the need to enable consumers to shop on their terms — howeve...
A shopper marketing conundrum: Providing a personalised mobile experience at scale
As marketers, we've heard it before and we'll hear it again: successful marketing is all about delivering the right ads to th...
Reebok launches shoppable social media
Reebok has made its Instagram account shoppable. The fitness brand shares images of people working out on its Instagram page,...
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Nederburg's story is in the details
Nederburg is bringing the narrative of its history and heritage to consumers through a creative, interactive promotional campaign that launches in participating restaurants in South Africa in early March. READ MORE
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 | MegaVision MediaMegaVision Media understands in-store marketing and branding at point-of-sale. We own and manage fixtures in prime retail space that can be utilised - |
