Kraft’s Brazil Chocolate Seen as Template After Spinoff: Retail
Investors searching for insights into Kraft Foods Inc.’s (KFT) strategy once it splits in two this year may want to consider a 100-year-old Brazilian chocolate brand called Lacta.
During the past five years, Kraft has turned Lacta into the top-selling chocolate brand in Brazil, ahead of the Nestle brand and a local contender called Garoto. Now the Northfield, Illinois-based company plans to use Lacta and nine other well- known brands to lead growth in emerging markets after the more sedate U.S. grocery bu...
PepsiCo May Boost Marketing Budget to Take On a Surging Coca-Cola: Retail
PepsiCo Inc. (PEP) Chief Executive Officer Indra Nooyi has taken over a coconut-water company, acquired a dairy in Russia and...
Pick ‘n Pay to rebrand TM stores
South Africa’s Pick ‘n Pay has outlined plans to rebrand TM stores countrywide. This will give an economic boost of about...
UK converter creates innovative labels for British retailer
UK converter Berkshire Labels has printed over 500,000 ‘peel back’ labels for the British retailer Waitrose’s newly-lau...
J.C. Penney to Change Prices Amid Revamp
J.C. Penney Co. (JCP) Chief Executive Officer Ron Johnson today laid out his plans to revive the retailer, starting with an o...
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Black Oystercatcher Wines entice tourists with a Z-CARD®
Black Oystercatcher Wines, part of the Elim wine ward found on the Agulhas Plain of South Africa, recently selected a PocketMedia® Solution’s Z-CARD® to target middle to upper-class consumers and attract food and wine enthusiasts looking for an action-packed weekend away. READ MORE
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