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4th STREET Wines announces headline sponsorship of the first ever  Project Runway South Africa.
4th STREET Wines announces headline sponsorship of the first ever Project Runway South Africa.

4th STREET Wines announces headline sponsorship of the first ever Project Runway South Africa

BRAND ACTIVITY

Issued by hyh on behalf of 4th Street Wine - Mar 22nd, 09:15

4th STREET Wines is proud to announce a partnership deal with Ndalo Pictures, as the headline sponsor for the first ever Project Runway South Africa production. The local version of the hit U.S. reality television series - now in its seventeenth season - will be gracing our screens in July 2018, on DSTV’s Mzansi Magic.

Ndalo Pictures, a new subsidiary of Khanyi Dhlomo’s Ndalo Media, secured the rights to produce Project Runway South Africa. With production partner Rapid Blue, the local version of the show is set to follow the same format as Lifetime’s U.S. original, but with some local twists and a 4th STREET-themed challenge.

The focus of the show is to give aspiring fashion designers a chance to compete for a big break into the industry, by creating garments in restricted time frames, following various themes and challenges. A panel of South African judges will eliminate contestants along the way, with the finalists being tasked to design an entire fashion collection for the 2019 Paris Fashion Week, which takes place in February 2019.

Dè-Mari Shaw, 4th STREET Brand Strategy Manager says, “We are really excited about the brand’s foray into TV sponsorships, as well as partnering on a South African production first. 4th STREET drinkers are fashionable and influential. They strut their stuff every day, on the way to work, at a weekend shisanyama or on a night out on the town. As groups of friends, the city is their playground and they live life with a sense of fun and sophistication. With this Project Runway sponsorship, 4th STREET, the easy-drinking wine, connects high street to our street, making the runway more accessible to this urban chic set."

"Making the most of this exciting time, 4th STREET aims to create social occasions that are positive and connect consumers to what is trending in the world today. When we make high fashion more inclusive, we make it relevant and fun for friends to enjoy together."

4th STREET recently named the Fastest Growing Wine brand globally - by the International Wine and Spirit Research (IWSR) Top 100 Wine Brands for 2017 – originally launched in May 2009, with a Sweet Rosé. Today the 4th STREET brand includes Red and White varietals, in three different pack options. The range is natural, sweet and easy-drinking, for consumers who aspire to the sophistication of wine, without its daunting complexity.

 

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