Albany Buns & Rolls serves up summer social snacking for holiday-makers
Issued by Weber Shandwick South Africa on behalf of Albany Bakeries - Dec 19th 2017, 13:19
Summer brings hot sun, late sunsets and social snacking with Albany’s Convenience Buns & Rolls Summer. It’s the handy, pop in your bag snack, or dash into the kitchen to grab a quick bite for quick meals that satisfy and sustain.
Albany Buns & Rolls are great for tucking into on a long journey when you are stuck in a car for a couple of hours or more. Or just hanging out by the pool or with friends in one of the country’s great parks or gardens. Summer Bunnies are the convenient snack to take you through long, hot summer days.
There will be sampling all around the country at toll gates on the main routes including N3 South towards Durban, N1 South towards Polokwane, N4 South towards Rustenburg, N1 South towards Bloemfontein among others. Shisa Nyama’s will also play a role in this promotion with convenience meals complete with Summer Bunnies and Rolls that will be promoted at some of these high profile venues. Albany is also partnering with a range of outdoor music events as the supplier of Buns & Rolls meal packs for all show fans.
You will find Albany at Eyadini Lounge in Durban, Max’s Lifestyle in Durban and DJ Shimza’s Ninth Annual One Man Show in Tembisa. The campaign started on 16 December and runs until 25 December 2017 to ensure all bun and roll-loving South Africans get to sample the summer lifestyle of the super convenient Albany Buns & Rolls. And that’s not all. Albany is right on the sizzling summer track with even more festive offers.
With iiBig Days customers will get free rolls with the purchase of any of Albany’s standard loaves. “We are very excited to reach the consumer in this new summer focused dual campaign. We are confident that we are hitting the right note with social snacking and the undeniable demand for convenience particularly among the youth,” says Mmaphuti Rankapole, marketing director, Tiger Brands.
“It’s the essence of our brand. Feel the love, feel the freshness – iiBig smiles all summer long.” There is also a digital campaign to involve consumers in a way they love best. Selfies. Consumers will be invited to send in lifestyle pictures that illustrate how they are enjoying Albany products throughout the summer.
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Committed to spreading the spirit of Ubuntu, Albany Bakeries, one of South Africa’s award-winning brands in the Sunday Times Top Brand Awards, is celebrating school children returning to the classroom with the “5 Million Meals” campaign, running up until 11 February 2018.
The Albany Street Smart Squad was the third event in Albany’s ongoing consumer wellness drive. This year, Albany has hosted numerous workshops and initiatives, aimed at helping South Africans improve their health and wellness - covering everything from eating habits and nutrition to stress management and exercise. This latest chapter put women empowerment and safety at the forefront of the campaign.
In honour of Mandela Month, the Albany team, together with ambassador DJ Zinhle, have pledged to make one thousand sandwiches for the African Children’s Feeding Scheme. Sarmies for Smiles is the first event of its kind for Albany, and was born out of the desire to get hands-on in making a difference.
Albany Bread was recently awarded Sunday Times Top Brands status by taking the number two position in the Essential Food category. The awards recognise the brands that have earned top consumer sentiment in South Africa over the past 12 months.
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