Amo Amarula, J'aime Amarula, Ich liebe Amarula
BRAND ACTIVITY
Jan 30th, 14:03
In the lead-up to the season of love, Amarula asked its Facebook fans to tell them what they thought of the brand, affectionately called the Spirit of Africa. Within the first hour, the brand received a Babel of love, expressions of warmth in a multitude of languages from most of the 11 spoken in South Africa to the many Romance tongues as well as German, Swedish, Danish, Norwegian, Polish, Russian, Lithuanian, Latvian, Bosnian and more.
Perhaps it’s the romantic associations of the generous marula tree, indigenous to sub-Saharan Africa, also known as the “marriage” tree that prompted all the love talk. Even today, there are southern African communities who conduct nuptial ceremonies under their shady branches.
Whatever it is, there’s growing agreement that Amarula makes the perfect Valentine’s Day drink. Luxuriously creamy and indulgent with a tantalising citrus tang, it’s a fine way to treat your special someone, when poured over ice or served in a cocktail such as the one below.
February also marks the height of the harvesting season, when the golden, fragrant marula fruits, plump with flavour, fall from the trees and are collected by communities in and around Phalaborwa to make Amarula.
Amarula is available from leading stores nationwide. Click here for more information on Amarula Cream
Related Activity
 | 15 MAY |
Popular R&B, soul and pop artist, Chad Saaiman will be back in his home town of Cape Town for the Good Food & Wine Show, creating just the right kind of laidback mood to enjoy the Spirit of Africa.
 | 15 FEB |
South Africans have become accustomed to a sultry voice in a thick Russian accent on radio. This mysterious voice, known for her quirky, straight-talking and highly amusing commentary, takes no nonsense, and she only drinks the refreshing spring water and vodka cooler, Vawter.
 | 09 JAN |
A capacity crowd of 5 000 flocked to Kirstenbosch Botanical Gardens to celebrate the last hours of 2011 and welcome the start of 2012. The Mother City played along with near perfect weather conditions for the New Year’s Eve concert hosted by Amarula with Prime Circle as the headline act, supported by Elvis Blue.
 | 17 OCT 2011 |
Keep it sophisticated but simple this festive season with an elegantly smart cocktail that’s effortlessly easy to make. Appealing, tasty and witty, it looks great and tastes even better.
Try these recipes
 | 02 MAY |
Remember Mum’s all-night sessions to get your costume ready for the play or to put the finishing touches to your Matric Dance? What about when she helped with the homework, tended grazed knees and broken hearts?
 | 30 MAR |
Easter signals time for family and friends, Easter egg hunts, lazy afternoons and a little bit of overindulgence! Make the Spirit of Africa part of your celebrations with South Africa’s version of the delicious eggnog.
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ZaPOP
