aQuellé Launches New Marketing Campaign
BRAND ACTIVITY
Dec 5th 2011, 09:36
aQuellé launches their new marketing campaign 100% For People this month with an integrated approach positioning the brand as affordable natural spring water with customer interest at the heart of the business.
The campaign will be supported by an online media spend including, a strong presence on TV with a new advertisement , an on-going commitment to radio, print, in store point of sale as well as the continued sponsorship of numerous popular sporting events. And, with the objective of harnessing the brand’s powerful social life and optimizing the opportunity for conversations, aQuellé also launches into the digital space with facebook and a new website designed to leverage the large number of events sponsored by the brand which has a strong outdoor presence. The aim is to connect like-minded outdoor and family orientated people to share experiences and engage with the brand and each other before, during and after the events.
Social media will allow aQuellé to amplify their reach and ensure they are part of their consumer’s lives for much longer periods. The activity will launch with a simple game, challenging users to see how ‘fit their fingers are’ by emptying a bottle of aQuellé through rapid clicking of their mouse. Once the fingers have had a work-out it is time for the rest of the body!
Commenting on the new 100% For People campaign, Arno Stegen, Managing Director of aQuellé says, “The aQuellé brand is built on wholesome family values, generosity and an appreciation of life and the new 100% For People campaign encapsulates all these values while continuing to drive product innovation, experiences and services that bring the aQuellé way of life to everyone.
“TBWA\Hunt\Lascaris\Durban has successfully managed our advertising since 2008 and we’re confident that the new 100% For People marketing campaign will help us meet the objectives we have set for aQuellé.” Click here for more information on aQuellé
Related Activity
 | 02 MAY 2011 |
STILL the same exceptional natural spring water – now with a SPARKLING brand new, chic shape!
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