Blending in with the brand
Pyrotec - Jun 21st, 08:25
Baxter Foods wanted to use a number of different languages for the ingredients and nutritional information on its range of Jack Daniel’s barbeque sauces.
The unique range of premium BBQ sauces is made with authentic Jack Daniel’s Tennessee Whiskey that has the distinctive smoothness devotees have come to expect from Jack Daniel’s. The range comes in four delicious flavours, Jack Daniel’s Smooth Original, Jack Daniel’s Hot Chilli, Jack Daniel’s Full Flavour Smokey and new Jack Daniel's Smokey Sweet BBQ Glaze. The Jack Daniel’s BBQ range is perfect for grilling, basting or dipping.
Baxter Foods has used Fix-a-Form® booklet labels for a number of years, so already knew the value of a label that provides the ideal on-pack solution for manufacturers looking to add extra user or promotional information to their packaging.
For the barbeque sauces range, the Fix-a-Form® label was designed and printed to precise guidelines set out by US brand owner Brown Forman. The booklet label mirrors the main self-adhesive front label which negated the need for a packaging redesign.
The eight-page multilingual parallel folded and resealable Fix-a-Form® label was printed on 90g/m2 art paper and automatically applied to the back of the 275g glass bottles.
Fix-a-Form® booklet labels, available in South Africa from Pyrotec PackMedia, offer a simplified, neat overall packaging aesthetic and almost unlimited space for extra text, diagrams, and photos.
Click here for more information on Pyrotec
In today’s manufacturing environment, the latest equipment with its cutting-edge features ensures seamless production and fast turnaround times. For end-of-line packaging operations, efficient coding and labelling equipment is essential – no code means no product.
In today’s competitive manufacturing environment where time to market is crucial, brand owners and manufacturers need data that provides valuable insights that drive business results. With speed, quality, and supply chain security top of mind, a software system that brings all manufacturing-related data together from multiple sources is more important than ever.
In the pharmaceutical industry, on-pack communication is a complex issue. Not only must manufacturers ensure that their brands and products are instantly recognisable, they must also comply with labelling legislation, regulations and standards that require a significant amount of information on the label or product packaging that is clear and legible.
Markem-Imaje’s 9000 Series of small character inkjet coders are full-feature printers that are designed for demanding manufacturing environments, general-purpose, and very specific applications, such as high-contrast and high-performance marking. Markets for these coders include food, beverage, cosmetics, toiletries, electrical equipment, electronics, cables, tubes, and profiles.