Cadbury Dairy Milk named SA's favourite chocolate brand
BRAND ACTIVITY
Aug 16th 2012, 07:49
At the 14th Sunday Times Top Brands Awards held in Johannesburg last week, Cadbury Dairy Milk was once again named the top chocolate brand in the country, closely followed by Lunch Bar in 2nd place and P.S. in 7th place.
This is the third year that Cadbury Dairy Milk has come out on top, with both brands praised for their significant increase in the overall score, strengthening their lead vs. last year.
The Sunday Times Top Brands Survey, commissioned by Avusa Media and conducted by TNS, interviewed 400 senior business people, as well as 3500 consumers over the age of 18. The survey evaluated overall brand familiarity, user experience, non-user perception, and actual brand presence in the South African market. The combined results of these aspects delivered the winning brands in 38 consumer categories, and 13 business sector categories.Click here for more information on Cadbury
Related Activity
 | 14 JUN |
In celebration of the launch, Cadbury Dairy Milk have introduced a new look, helping drive the essence of Joy. New icons representing each flavour of the Cadbury Dairy Milk range come to life in a fresh, fun way
 | 12 JUN |
Unsuspecting commuters had their Monday's un-sucked by the Stimorol "See What Unfolds Team," giving personalised Welcomes to commuters as they stepped off of buses, made heading to work a little less mundane.
 | 28 MAY |
Stimorol SA loves nothing more than going big, and now the gum with the fun has a new outlook on life, “See What Unfolds”. Stimorol is on a mission to liberate the fun. No more boring Mondays. No more mundane ques. Not if Stimorol has a say in your day.
 | 16 MAY |
Stimorol loves going big and now the gum with the fun has a new outlook on life, “See What Unfolds”. Stimorol is on a mission to liberate fun. No more boring Mondays. No more mundane queues.
Related News
Lindt loses Easter bunny trademark case
02/04/2013 - 07:15
Zurich - Swiss premium chocolate maker Lindt & Spruengli has lost a court battle to protect its gold foil-wrapped Easter bunnies from imitation by a German rival.
Chocoholics drive Lindt profits
18/03/2013 - 08:26
Zurich - Swiss luxury chocolate maker Lindt & Spruengli said it was confident people would keep buying its sweet treats this year despite weak consumer sentiment in its key market, Europe.
Chocolate maker looks to expand
20/07/2012 - 08:49
To meet the anticipated increase in demand for its confectionery in SA, the Ferrero Group plans to increase production and employ more people, the company said yesterday.
Unhappy Easter for chocolate fan
16/05/2012 - 07:41
Johannesburg - Retailer Pick n Pay agreed to change its labelling next year after a complaint over the amount of candy-coated chocolate buttons inside an Easter egg, the Advertising Standards Authority (ASA) said on Tuesday.
Kraft’s Brazil Chocolate Seen as Template After Spinoff: Retail
30/01/2012 - 09:00
Investors searching for insights into Kraft Foods Inc.’s (KFT) strategy once it splits in two this year may want to consider a 100-year-old Brazilian chocolate brand called Lacta.
