Castle Lite introduces another world first extra cold innovation
Issued by by M-Sports Marketing Communications - Aug 26th, 15:36
Africa’s biggest premium beer brand, Castle Lite, premiered their latest development in cold innovation. The all-new Cold Lock is the only lab-tested, secondary packaging that keeps beer extra cold for three hours with no ice after refrigeration.
Launching exclusively in South Africa, the 16X500ml can Cold Lock marks a new era in the brand’s long history of paradigm-shifting innovations after having introduced the 2-Stage Cold Indicator in 2013, the Ice Core Cooler in 2014, a Quick Chill Innovation which when added to ice-cooled your beer quicker, and the first-ever re-sealable 910ml returnable pack in 2018.
The latest addition to the brand’s innovative history, the Cold Lock, is approved by global authorities in inspection, verification, testing and certification, SGS South Africa, put the Cold Lock through rigorous testing to corroborate Castle Lite’s claim that this is, indeed the only product in the world which keeps beer colder for longer without the use of ice after refrigeration.
Data drawn from these tests conclusively proved that the Cold Lock does indeed keep beer extra cold for 3 hours after refrigeration without the use of ice.
This first-of-its-kind innovation sees Castle Lite remaining true to its extra cold proposition, allowing consumers extended enjoyment with their favourite Extra Cold Beer. The progressive African brand prides itself on remaining ahead of the curve, by always surprising consumers with ground-breaking innovations that shape the drinking occasion like no other.
The Castle Lite Cold Lock hits stores across South Africa today and retails for R199.99.
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