Swartland Winery

Cheers to Swartland Winery’s Bottle Hang Z-CARD®

BRAND ACTIVITY

Nov 16th 2011, 10:58

Swartland Winery recently selected PocketMedia® Solution’s Z-CARD® concertina-style Bottle Hang to draw attention to its mySwartland competition, which runs from 1 November 2011 until 14 January 2012 and enables consumers to win prizes to the value of R20000.

Targeting wine drinking consumers between the ages of 25 and 50 in the LSM 7 – 10 income bracket, the Bottle Hang Z-CARD® draws attention to Swartland Winery’s products – including red, white, rosè, sparkling and dessert wines – over the festive season.

“The eye-catching application draws attention to our new label design and the mySwartland campaign. We need to create a bit of awareness around the brand and this should encourage trial over the long term,” says Suzanne van Dyk from Swartland Winery.

The Bottle Hangs are hung onto the necks of Swartland Winery’s wine bottles inside liquor stores and supermarkets to capture consumer attention.

“Our client was able to convey quite a bit of information to consumers in this small, compact Bottle Hang format, without it looking cluttered,” adds Michelle van Staden from Catapult Advertising, Swartland Winery’s agency.

“We were able to provide a suitable PocketMedia® application which not only represented the product and competition well, but also fitted in nicely with our client’s budget,” says John Davis, Managing Director of PocketMedia® Solutions.

The history of Swartland Winery dates back to 1948, when the Swartland Co-operative was founded by 15 member farmers in the Swartland region, in the Western Cape.

For more information about PocketMedia® Solutions, visit www.zcard.com or email info@zmedia.co.za. Follow us on Twitter: @PocketMedia_SA and join us on Facebook: @Pocketmediasolutions z-media.Click here for more information on PocketMedia Solutions