Continental behind cancer awareness In Botswana
May 15th 2012, 13:17
Breast Cancer awareness in rural Botswana was given a boost through a partnership with Continental Outdoor Media and The Journey of Hope (initiators of the awareness campaign). Continental Outdoor sponsored Citilite billboards bearing the organisation’s message which appeared across the expanse of Botswana.
Each year, a group of volunteers who are breast cancer survivors, embark on a journey from Gaborone to Maun on pink Vespas visiting villages and towns offering awareness workshops and breast examinations.
“Our work with The Journey of Hope proved that simple awareness goes a long way in dealing with this highly treatable illness. Breast cancer incidence has taken over that of cervical cancer in Botswana and so we are glad to be a part of a wonderful and effective initiative,” said Susannah Steenkamp, Continental Outdoor Media Botswana General Manager. Click here for more information on Continental Outdoor Media
Continental Outdoor Media has announced the appointment of John Farquhar as the Deputy Managing Director for the company’s Rest of Africa (RoA) operations. Farquhar will report to RoA MD, Adelaide McKelvey.
Lu Ndyamba has been appointed Government Liaison Officer at Continental Outdoor Media, and is responsible for managing negotiations with government bodies and councils.
High traffic volumes, captive audiences and upper LSM consumers are key characteristics of airports in South Africa.
Insect control brand, Doom, wanted to reflect its true power; and so Continental Outdoor Media embarked on the grueling challenge of executing the ‘image’: a mammoth billboard with approximately 6000 shoes to fit into the shape of a Doom spray can.
Botwana: Choppies retail chain looks to expand in SADC
14/05/2013 - 09:58
Choppies Enterprise Limited, the opaque retail store, issued a trading update earlier last month ahead of its two-year ambitious plan that will see its turnover hitting the US$ 1 billion mark (about P 8 billion) per annum. .
Botswana: Kgalagadi Breweries re-launches its Core Original cider
14/05/2013 - 09:54
Kgalagadi Breweries Limited (KBL) recently revealed that the placing of the people dressed in orange suits in strategic locations around Botswana was a part of their marketing strategy to relaunch its cider, Core Original.
Botswana: Textile sector teeters on the brink
06/05/2013 - 09:50
The future of about 4,000 workers in the country's textile sector is uncertain as firms report that local and export orders for June and beyond have dried up.
Botswana: Choppies supermarket moves to acquire competitor, SupaSave
03/05/2013 - 09:52
Local Botswana retail chain, Choppies, has moved to wholly acquire one of its competitors, SupaSave, the Competition Authority (CA) revealed on Wednesday.
Indians seek Botswana business links
03/05/2013 - 09:45
An Indian business delegation was in Botswana last week to seek investment opportunities and strengthen ties with local stakeholders.