Advertise with fastmoving.co.za
 
 

Creative Store Designs Boosting Turnover and Profit
Creative Store Designs Boosting Turnover and Profit

Creative Store Designs Boosting Turnover and Profit

BRAND ACTIVITY

Issued by P and P Communications on behalf of Creative Shop - Jun 13th 2016, 14:28

According to retail industry design tips, putting thought and energy into a shopfront design is the reason foot traffic walks into - or right past – your shop!

Gone are the days where retail placed product as the main priority for sales. Customers are now empowered and are contributing and shaping the retail environment through their own preferences; be it design, product, or environment. Currently customers are not just looking for a product but a great retail experience – an experience that incorporates all five senses.

Brandon Williams, Managing Director of Creative Shop Retail Shopfitting Specialists, sites that a retail space is the face of a brand. Great store layout and design will increase feet into a store and increase sales.

“In our years of experience, we have seen retail customers evolve and demand a better retail experience for their money and this prompted us to provide our pharmacy clients with a comprehensive store design service. A recent Shopability report found 75%- 89% of boutique shoppers and up to 95% of mall shoppers leave stores without making a purchase. This shows that retailers are missing a huge opportunity. Today, with global competition from online stores, price comparison sites, and convenient door-to-door delivery services, brick and mortar retailers cannot afford to lose a single sale. Store owners need to understand competing on price alone is not enough, they need to offer what the Internet cannot; tactile customer experiences. The space, look and feel, intimacy and mood, and even scent of the store plays a crucial role in capturing customers and hopefully turning that into a sale,” continues Williams.

Creative Shop has a team of experienced retail designers and interior architects to conceptualise store interiors that both capture the essence of a client’s brand, and drive customers’ in-store sales though effective, floor-space-and-sales-optimising retail designs.

“Interior is the first thing customers see and the last impression they have of a brand. It has to be changed every three to five years to in order to keep relevant and keep attracting customers. Shelves have to be kept filled with stock and the fitting should be of great quality,” adds Williams

A smart store space plan that leads customers around the store, passed merchandising cleverly laid out to attract attention and increase impulse purchases, will increase basket size and sales revenue.

Something as simple as a correctly designed impulse isle, for example, can boost retail turnover by 7%.
All these demands require unique and specialised services in order to achieve optimum results.

“Our multi-skilled design department frequently attends international design conferences to make sure we understand contemporary aesthetics and practical, space-saving, sales-boosting, and retail space-planning. The team works with cutting-edge design and rendering software to illustrate all our pharmacy designs and floor plans,” says Williams.

“We present our customers with high resolution 3D renders and walkthroughs to help them visualise their future interior design. We have ensured our clients’ customers’ retail experience is exactly what they want it to be; pleasurable for them and profitable for our clients. Store designers need to create spaces that are beautiful, memorable, atmospheric, tactile, practical, cost-effective, and conducive to encouraging buying behaviour – all at the same time,” he adds. 

Related Activity

On-pack trends: Augmented reality enabled packaging17
JAN
On-pack trends: Augmented reality enabled packaging
In theory, augmented reality (AR) could allow product owners and marketers to add a virtual layer of communication and promotional messaging to their brand packaging.
SASKO Sam is back!10
JAN
SASKO Sam is back!
He has a smile from ear to ear, laughing eyes, and arms that invite you in for a soft hug. Yes, it’s SASKO Sam, and he returns to shelves in January, just in time for back-to-school lunch boxes and school sports day sandwiches.
What could a real South African version of Black Friday look like?05
DEC
2017
What could a real South African version of Black Friday look like?
Black Friday has come and gone, with popular consumer products ranging from food items, electronic devices and to furniture items flying off the shelves at bargain prices.
Plastics|SA 2017 AGM highlights importance of circular economy01
DEC
2017
Plastics|SA 2017 AGM highlights importance of circular economy
Plastics|SA, the umbrella body representing all sectors of the South African Plastics Industry (including polymer producers and importers, converters, machine suppliers, fabricators, and recyclers) hosted a well-attended Annual General Meeting for 2016-2017 in Midrand last week.

Try these recipes

Kaapse Vonkel Brut Rosé Summer Cocktail16
JAN
Kaapse Vonkel Brut Rosé Summer Cocktail
There's nothing quite like a glass of chilled Kaapse Vonkel Rosé to quench your thirst on a hot summer's day.
Boiled Egg Gratin11
JAN
Boiled Egg Gratin
A one-dish dinner idea for a hungry mob.
Iced Eggnog19
DEC
2017
Iced Eggnog
Nothing says 'holiday spirit' like a glass of eggnog. Pour the mixture over a glass of ice and convert this classic festive recipe into a summer cocktail.
Peach Trifle18
DEC
2017
Peach Trifle
Update the classic childhood trifle by swapping vanilla cake for Swiss roll.

Related News

Shoprite feels African slowdown
18/01/2018 - 16:51
Shoprite’s non-South African supermarket division recorded negative growth for the six months to December, owing to the effect of lower commodity prices on and the depreciation of currencies of the countries in which the group operates.

Burberry sales suffer as new CEO pushes change
18/01/2018 - 13:42
Burberry’s holiday sales fell short of estimates as CEO Marco Gobbetti began implementing his plan to give the UK-based trench-coat maker a high-fashion facelift.

What South African consumers can expect from the ladieswear category in 2018
18/01/2018 - 10:54
There is a massive new trend in ladieswear for 2018. Raynard Potgieter, Buying Director at Ackermans, notes that if brands want to cater to the South African market, they need to have a better understanding of their female customer's needs.

The winning brands in 2018 will get their competitive edge from memorable customer experiences
18/01/2018 - 09:32
Consumers around the world are putting more value on experiences than they do on possessions, and South Africans are no different.

Mr Price bounces back with sales surge
18/01/2018 - 08:43
Mr Price outperformed other retailers in the three months to December, recording 8.3% growth in sales.