Dentyne and Brutal Fruit – passed their glam on!
BRAND ACTIVITY
Feb 15th 2012, 12:01
This past weekend thousands of ladies attended one of the most glamourous events of the year, Brutal Fruit Glam Camp and it truly was a fabulous affair! Held at Casalinga in Muldersdrift JHB.
In partnership with Brutal Fruit, Dentyne Chewing Gum encouraged “Glampers” to open their beautiful hearts for a good cause that surely made them smile.
Ladies were asked to bring a secondhand handbag to the Dentyne tent which was donated to the Jes Foord Foundation Handbag Project (www.jff.org.za). In addition to collecting over 580 handbags over the weekend, Brutal Fruit and Dentyne handed over a R20 000 cheque to the Foundation at the Glam Camp press conference on Friday 10 February 2012.
“The Jes Foord Foundation does such fabulous work, so together with Brutal Fruit and Dentyne we hope to be able to drive their efforts to greater heights with support from this year’s Glampers,” Georgina Harpur, Dentyne Brand Manager.
Glampers also received a one of a kind Fundudzi Totebag from Craig Jacobs in exchange for their handbag donation and got to chill-out and enjoy complimentary fruit smoothies in the Dentyne tent. Dentyne brand ambassadors were also on hand to educate guests on Dentyne sugar-free chewing gum and the oral care benefits of Xylitol.
With some many girls flashing their beautiful smiles in the Dentyne photo booth – we have no doubt that they had a glam-tastic weekend.Click here for more information on Dentyne
Related Activity
 | 16 MAY |
Stimorol loves going big and now the gum with the fun has a new outlook on life, “See What Unfolds”. Stimorol is on a mission to liberate fun. No more boring Mondays. No more mundane queues.
 | 16 MAY |
Since as far back as 1863, Royal Baking Powder has been tried, tested, and passed down from generation to generation, allowing it to reach its 150th year.
 | 06 MAY |
Since as far back as 1863, Royal Baking Powder has been tried, tested, and passed down from generation to generation, allowing it to reach its 150th year.
 | 11 APR |
By purchasing any slab of Cadbury Dairy Milk or Cadbury Easter product and entering the ‘Let The Joy Find You’ promotion, consumers stand a chance to win a share of R500 000 in prizes and unexpected moments of joy.
Related News
Kellogg to Buy Procter & Gamble’s Pringles for $2.7 Billion
16/02/2012 - 10:06
Kellogg Co. (K) agreed to acquire Procter & Gamble Co.’s Pringles potato chip business for about $2.7 billion in cash to triple its global snacks sales after a deal with Diamond Foods Inc. (DMND) fell through.
Kraft’s Brazil Chocolate Seen as Template After Spinoff: Retail
30/01/2012 - 09:00
Investors searching for insights into Kraft Foods Inc.’s (KFT) strategy once it splits in two this year may want to consider a 100-year-old Brazilian chocolate brand called Lacta.
