Doritos Roulette dares YOU to win big!
BRAND ACTIVITY
Apr 20th 2012, 12:48
Throughout April and May, Doritos will be hitting clubs and campuses to seek out those brave enough to take up a dare – and stand a chance of winning mega moola and awesome prizes.
To celebrate the launch of its daring new Roulette flavour, Doritos will be criss-crossing the country in search of adventurous go-getters who are willing to take a fun gamble on something deliciously different.
Each Doritos Roulette packet, you see, contains a handful of seriously hot chips hidden among a familiar Doritos flavour you’ve come to know and love. It’s a game of chance in every bite, so you never know what you’re gonna get!
The club and campus campaign takes this game of chance one step further, encouraging clubbers and students to “take the dare”. They’ll be challenged to complete a light-hearted and entertaining dare – such as getting a semi-permanent Doritos tattoo or shaving off an eyebrow or two!
There are great cash prizes up for grabs for the most courageous participants, egged on by well-known comedian Tall A$$ Mo, the fast-quipping funnyman who was nominated for a Comics’ Choice Award last year. He’ll be joined at the events by his outrageously stylish fiancée, Mome Nale – an international model, fashion entrepreneur, TV personality and hip-hop DJ.
The club dares will be filmed and edited into weekly “webisodes” that will be uploaded on to the Doritos Facebook page (www.facebook.com/DoritosSouthAfrica), as well as the website (www.doritosroulette.co.za) and mobisite (www.doritosroulette.mobi).
Members of the public can then go online to vote for their favourite wacky videos. At the end of each week, the video that scoops the most votes will be entered into a lucky draw for R10 000, and the overall winner will be announced on 11 June.
In addition, Doritos fans can play a free interactive online roulette game on the Doritos South Africa Facebook page and mobisite (activated for all smartphones in South Africa). You’ll start with a certain number of chips in your packet, and can earn extra chips by referring friends to the game. When the chips are down, the stakes are high – but so are the rewards!
Players stand a chance of winning a R500 daily cash prize, and the top three players with the highest points every day will be entered into a weekly lucky draw for a 16GB iPad 2 with 3G and Wi-fi, or a Blackberry Bold 9900, for the duration of the two-month campaign. That’s a total of eight iPads and eight Blackberrys up for grabs, plus a total of R28 000 in cash!
Says Nthabiseng Hlophe of Doritos South Africa: “We look forward to making a game out of snacking – and have only one question for those who’ll try new limited-edition Doritos Roulette: ‘Do you dare?’”
If you’re in the mood for a one-on-one dare, be sure to head down to one of the following clubs for the Doritos Roulette Dare Show:
•Friday, 20 April: Billy the BUMS, Fourways
•Wednesday, 25 April: Ozone, Soweto
•Saturday, 28 April: Recess, Centurion
•Thursday, 10 May: Tiger Tiger, Claremont, Cape Town
•Friday, 18 May: The Manhattan Club, Sandton
•Thursday, 24 May: Vacca Matta, Suncoast Casino, Durban
Doritos Roulette sampling and mini-dares will also be coming to the following clubs and pubs:
•Friday, 20 April: Cool Runnings, Fourways
•Saturday, 21 April: Shikisha Bar, Newtown
•Saturday, 21 April: Liquid Chefs at The Zone, Rosebank
•Saturday, 28 April: Stones in Long Street, Cape Town
•Saturday, 28 April: Buckleys in Edward Steet, Bellville
•Sunday, 29 April: Doodles in Beach Boulevard, Tableview
•Sunday, 29 April: The Dubliner in Long Street, Cape Town
•Monday, 7 May: Harvey Wallbangers, Durban North
•Tuesday, 8 May: Taco Zulu in Florida Road, Durban
Doritos Roulette will also be bringing the fun and games to the following university campuses:
•Wednesday, 25 April: University of Stellenbosh, Stellenbosch
•Thursday, 26 April: AFDA, Rondebosch campus
•Friday, 27 April: University of Cape Town, Groote Schuur campus, Rondebosch
•Wednesday, 9 May: Durban University of Technology, Westville
•Thursday, 10 May: University of KwaZulu-Natal, Westville campus
Don’t miss all the Doritos Roulette action and giveaways during April and May – whether onsite or online. Be sure to check out all the Doritos digital platforms, and follow @DoritosSA on Twitter and #DoritosRoulette to keep up with all the hot-hot-hot action!Click here for more information on Doritos
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