Drostdy Hof Wines successfully captures consumers’ attention with digital wine label campaign
Issued by hyh on behalf of Drostdy Hof Wines - Jun 12th, 14:07
Drostdy Hof, a brand steeped in winemaking tradition used two key insights about emerging wine consumers to come up with its latest digital campaign, #CaptureYourMoments - they value emotional connections with brands and they enjoy sharing their experiences.
The campaign, which encourages consumers to appreciate and capture life’s everyday smaller moments by creating their own personalised video wine label online, has received 1703 entries to date and quality social media engagement, with followers using the #CaptureYourMoments hashtag on all popular social media channels.
“We’ve attributed the success of this campaign to our Drostdy Hof audience and their love of capturing and sharing their experiences. By listening to our consumers and their preferences, we’ve gained some valuable insights and we’re able to market Drostdy Hof according to their needs,” says Frans Booysen, Marketing Manager of Accessible Wines at Distell.
The #CaptureYourMoments campaign can be accessed at Drostdyhof.com. The website allows users to upload three of their favourite photographs from the photo library on their mobile device or from Facebook, add a photograph filter and optional message, pair it with their favourite Drostdy Hof wine and then download the video label to share on their own social media channels.
In order to amplify the campaign even further, Drostdy Hof is also featuring selected consumer videos on a number of 3mx6m branded digital billboards across Gauteng and running a competition for users to win one of 100 personalised digital photo frames displaying their #CaptureYourMoments photographs.
Click here for more information on Distell Wines
The Nederburg winery near Paarl achieved a combined total of 41 medals at the recent 2018 Veritas Awards and 2018 Michelangelo International Wine & Spirits Awards. The accolades were awarded at two glitzy ceremonies held in Cape Town over the past two weekends.
South Africa’s national team of top wine tasters, comprising wine lovers from across the country who qualified via the South African Wine Tasting Championships (SAWTC) earlier this year, will be departing African shores at this end of this week to compete in the World Blind Tasting Championship (WBTC) in Bezier, Languedoc, in France, on 13 October.
Nederburg achieved two gold medals at the International Wine & Spirit Competition (IWSC) in the UK, for its 2015 Private Bin R163 Cabernet Sauvignon and 2017 The Winemasters Noble Late Harvest.
The world spins quicker with social media, technology and innovation escalating consumer needs, wants and expectations. The only constant that marketers have to work with is that their consumer is an individual and not just a mere number on a chart.
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