Drostdy Hof Wines successfully captures consumers’ attention with digital wine label campaign
Issued by hyh on behalf of Drostdy Hof Wines - Jun 12th 2018, 14:07
Drostdy Hof, a brand steeped in winemaking tradition used two key insights about emerging wine consumers to come up with its latest digital campaign, #CaptureYourMoments - they value emotional connections with brands and they enjoy sharing their experiences.
The campaign, which encourages consumers to appreciate and capture life’s everyday smaller moments by creating their own personalised video wine label online, has received 1703 entries to date and quality social media engagement, with followers using the #CaptureYourMoments hashtag on all popular social media channels.
“We’ve attributed the success of this campaign to our Drostdy Hof audience and their love of capturing and sharing their experiences. By listening to our consumers and their preferences, we’ve gained some valuable insights and we’re able to market Drostdy Hof according to their needs,” says Frans Booysen, Marketing Manager of Accessible Wines at Distell.
The #CaptureYourMoments campaign can be accessed at Drostdyhof.com. The website allows users to upload three of their favourite photographs from the photo library on their mobile device or from Facebook, add a photograph filter and optional message, pair it with their favourite Drostdy Hof wine and then download the video label to share on their own social media channels.
In order to amplify the campaign even further, Drostdy Hof is also featuring selected consumer videos on a number of 3mx6m branded digital billboards across Gauteng and running a competition for users to win one of 100 personalised digital photo frames displaying their #CaptureYourMoments photographs.
Click here for more information on Distell Wines
Distell, in partnership with waste beneficiation and implementation partner, Separation at Source (S@S), is launching GreenUp, a progressive community change initiative focused on a cleaner environment, as well as on establishing and formalising effective value chains of operation in the collection, separation and processing of recyclable post-consumer waste within the Western Cape’s Khayelitsha informal settlement.
The new head winemaker at Distell is Andrea Freeborough. Cellar-master at Nederburg since 2015, she will be leaving her position at the Paarl winery at the end of May to take up her new role in overseeing the production of South Africa’s largest wine portfolio.
J.C. le Roux, the much-loved sparkling wine brand and South Africa’s first dedicated house of sparkling wines, has been awarded for the fourth time as the winner of the Ask Afrika Kasi Star Brand Champagne/Sparkling Wine category.
The historic Nederburg Auction launched in 1975, has entered an exciting new chapter by evolving into the Cape Fine & Rare Wine Auction which will be held in October this year.
Try these recipes
Warm up this winter while the sun's away with Place in the Sun Merlot. Its bright fresh berry tastes with a hint of oak respond deliciously to some traditional Glühwein spicing. Heart-warming to drink, the wine offers the added bonus of doing good for others.
While rugby gees at the stadium or pub is always exciting, sometimes the winter cold makes us want to curl up and stay indoors! Drostdy Hof invites you to make the most of the moment in your own home when South Africa takes on Ireland this June 11.
Fairtrade-accredited Place in the Sun wines are kind to the earth and to the people who harvest the grapes. To earn the certification, grapes have to be cultivated according to eco-friendly principles. Place in the Sun also pays a premium for the fruit. The money is used to support health, nutritional, educational and recreational projects decided on by the farm workers involved.
Red meat and red wine is a classic pairing for a reason! The tannins in reds bond with and soften the protein of the meat, bringing out its savoury flavours and juiciness.