Employer brand excellence – A case study approach
by Celeste Sirin - Aug 16th 2016, 12:47
An ultimate employer branding learning resource of best practice from 26 companies was produced and launched by four time author and educator of Employer Branding College, Brett Minchington in May 2016.
Through Brett’s remarkable guidance, dedication and workmanship, he collaborated with employer brand leaders of some of the world’s leading employer branding agencies and country partners in crafting this book.
Employer Branding SA, as a country representative was invited amongst 26 other renowned companies such as adidas Group, H&M, Santander, The Beer Store, Dell, AB InBev and TNS Sifo, to submit two case studies where we were called upon to provide insights on how we would navigate our way through the complexities of building an employer brand strategy.
As the champion behind Employer Branding SA, having recently graduated with a distinction in a Level 1 Certificate in Employer Brand Leadership, Celeste Sirin outlines the journey taken to build an employer brand including: key objectives, the process and methodology, challenges, key achievements, the business impact, metrics and key learnings.
Should you wish to gather more information about this book, please don’t hesitate to contact Celeste Sirin, country representative at Employer Branding SA on 021 4668909 or firstname.lastname@example.orgClick here for more information on Strategy Recruitment Marketing
"The speed at which a company's HR function efficiently reacts to the changing needs of its actual and potential employees." - CELESTE SIRIN
With the end of 2016 now upon us with companies, recruiters, employees and candidates alike feeling frazzled from a demanding year, you might well ask why you would want to continue promoting your company brand, value proposition and job opportunities over the holiday period.
Times Media and Employer Branding SA successfully held their back-to-back Employer Branding Power Breakfast session on Thursday, 10 November. The turnout comprised a great blend of attendees: SME’s, start-ups, established corporates and service providers.
Advertising and driving awareness around one’s employer brand through proactive marketing initiatives is becoming increasingly imperative for those companies aspiring to win the attention of SA talent, especially when it comes to sourcing ‘best-in-class’ and high demand skills.
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