Versus

Ever-Popular Versus Wines Expand to Include a Box Wine Option

NEW PRODUCTS

Dec 5th 2011, 07:46

Versus wines, popular with consumers for their unbelievable value, have expanded the range to include a 2-litre Box Wine, available in Red, White and Rosé.

Conveniently sized and well-priced to offer even more exceptional value, the Versus boxed wines offer consumers an alternative to the Versus 750-ml bottled range, which includes classics in Red, White and Rosé, along with the ever-popular Versus Naturally Sweet range.

Corné Oosthuizen, Brand & Business Development Manager at ‘the company of wine people™’ explains, “We have a loyal following of consumers that rely on Versus for its easy-living wines that deliver on quality as well as a crisp, uncomplicated taste. Our consumers are constantly on-the-go, so we wanted to expand our range with an option that will meet their needs for greater convenience.”

Oosthuizen continues, “While most box wines in South Africa are 3-litres in size, we believe that our handy 2-litre option answers a gap in the market for easier portability and greater convenience. Plus, since our box wines are filled with the same wine available in glass bottles, which have been recognised with top honours in the 2012 Best Value Guide, Versus consumers won’t have to sacrifice quality for price.”

In line with the recent launch of new packaging across the entire Versus range, which has been featured extensively in the media, the box wines feature packaging that looks as refreshing as the wine inside. With a bright colour palette, straight-forward taste descriptors, prominent positioning of the iconic Versus diamond, the packaging communicates the unique personality of the Versus brand while achieving a striking presence on shelf.

Underlining Versus’ ability to deliver exceptional value, the packaging also features a dedicated area that can be customised for market-specific offers. For example, in South Africa the launch of the Versus box wines will be promoted with a Value-Add Offer of 2-litres for the price of 1.5-litres – or 33% more free. Additional support will be delivered with a focused publicity campaign that will leverage Versus’ powerful presence across social media.

This expansion of the ever popular Versus range to include box wine in a consumer-friendly 2-litre size is just another example of the brand’s ability to innovate and stay ahead of the curve. Already known as a trendsetting brand for its unconventional approach to advertising, and armed with a powerful presence across social media, the brand’s footprint (which is already strong in South Africa as well as other key European markets) is positioned for even more growth. Oosthuizen says, “This shows us that we are moving in the right direction and delivering on consumer insight to ensure greater demand.”

Available in Red, White and Rosé, the Versus 2-litre boxed wines are exceptionally well-priced at just R49,99 each, and will be available on shelf nationwide from January 2012. More listings are expected to follow soon.Click here for more information on Versus