Expand your branding options with ElastiTag®
Issued by Pyrotec on behalf of Pyrotec PackMedia - Apr 5th 2016, 12:50
Have you reached the point where your packaging needs a pick-me-up? Perhaps you’re keen to draw shoppers’ attention to a specific product benefit or highlight a key ingredient? Or you may be planning to introduce a new flavour variant or launch a seasonal promotion? There are many reasons why our clients choose ElastiTag® to meet their branding and on-pack communication requirements.
The ElastiTag® range from Pyrotec PackMedia is an ideal way to display new information on pack without going through the costly exercise of upgrading the design of your actual packaging or label. It is also a highly effective way to refresh the look and feel of your products without compromising your consumers’ ability to recognise your brand. Your packaging stays the same, with an extra layer of communication.
This versatile device comprises a tag and elastomer loop all-in-one that securely grips your product and stays put. That said, it is easy for the customer to remove should they wish to retain it or use it as part of a promotion (you may choose to use your ElastiTag® device to carry a coupon, for example).
For those who wish to get creative, the entire device comes in a wide range of shapes, sizes, and colours – you can even opt for transparent. This makes for a truly sophisticated and eye-catching on-pack communication element that does not diminish the aesthetic appeal of your product or clash with your brand’s colour palette in any way.
With ElastiTag®, it is possible to bring your brand personality to life and make your products stand out from the clutter on shelf by incorporating bespoke finishes into your tag designs.
Depending on your requirements, the ElastiTag® can include a special feature such as:
• Tactile varnish
• Scratch off tape
• Variable data
• Hot foil stamping
• Scented varnish
• UV varnish
• Biodegradable material
Just imagine the possibilities! To find out more, contact Pyrotec PackMedia today.Click here for more information on Pyrotec PackMedia
The World Health Day message on April 7 was simple: giving people access to healthcare without the prospect of financial hardship. This is regardless of where they’re from; whether in Africa, Asia, South America or the United States. What matters according to the World Health Organisation (WHO), which is behind the campaign, is that there’s ‘Health for All’.
Bulky packaging is unnecessary when it comes to hanging your products in a neat and orderly way, especially in a retail environment. The less material you use to hang your packages, the less money you’re going to have to spend on hanging supplies like hang tabs and display strips.
The problem of counterfeit drugs is a global one. US pharmaceutical giant Pfizer, for example, says it has found fake medicines in at least 75 countries around the world.
An on-pack promotion is a fast, flexible and dynamic solution for driving purchases at retail, and Pyrotec PackMedia’s Fix-a-Form® booklet labels provide all the space needed to launch a new product or campaign.
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