Siphiwe collects as many joy points in the maze as he can

Tumisho Masha gets caught by the ghosts 'Nutty' and 'Hazel'

Tumisho Masha, Wandile Molebatsi, Jeff Moloi, Siphiwe Tshabala and Sifiso Myeni at the Cadbury Dairy Milk Joy Maze

Experience Every Bit a Bite of Joy with Cadbury Dairy Milk

BRAND ACTIVITY

Jun 12th 2012, 08:30

SA’s biggest chocolate promotion

This winter, South Africa’s best loved chocolate brand, Cadbury Dairy Milk invites consumers to fill up on joy in the biggest chocolate promotion in SA – “Every Bit a Bite of Joy”.

Kicking off from May, the promotion will run for 10 weeks and Cadbury Dairy Milk will give away more than 300 000 prizes to the value of R1 million.

To enter, consumers simply need to purchase a specially marked Cadbury Dairy Milk chocolate slab and sms the unique code within the wrapper to 32405. For each unique entry, you collect ‘joy points’ and the more joy points you collect the better the prizes. With prizes ranging from e-wallets and airtime to ipods and ipads, and a grand prize of R250 000.00 in cash, just imagine how you can fill up on Cadbury Dairy Milk Joy!

This interactive promotion will be supported on television, radio, mobile and the internet, as well as through engaging interactive in-store displays.

To bring the promotion to life Cadbury Dairy Milk will be building a life size ‘pac man’ Joy maze which will be stationed at Menlyn Park Shopping Centre on Saturday 26th and 27th May as well as Maponya Mall on the 9th and 10th June. Visitors will have the opportunity to run the maze against celebrities in a time limit with various ‘challenges’ along the way. The key is to collect enough chocolate bars to earn joy points to win amazing prizes.

For further details visit www.glassandahalf.co.za, T&C’s apply.

Enter now and fill up on Cadbury Dairy Milk Joy! Click here for more information on Cadbury