Fair Cape's Dairies are ECO-FRESH and environmentally friendly
NEW PRODUCTS
Jan 24th, 09:01
Fair Cape Dairies is proud to introduce its all-new environmentally friendly Fair Cape ECO-FRESH™ milk range. The new Fair Cape ECO-FRESH™ milk is produced in an ecologically friendly manner, resulting in a significantly lower carbon footprint.
The transition from the Fair Cape Free Range™ trademark to Fair Cape ECO-FRESH™ reflects the shift in the company’s focus from cow comfort only to caring for the environment as well. This change makes it easier for customers to understand the four pillars upon which Fair Cape ECO-FRESH™ milk is based, namely:
• Decrease the pollution of natural river systems during milk production
• Employ eco-friendly farming practices and minimise the use of chemical fertilisers
• Take care of animal welfare and cow comfort
• Decrease Fair Cape’s carbon footprint.
With the launch of Fair Cape Eco-Fresh™, Fair Cape has become the first ever South African dairy to publish its carbon footprint on its milk bottles. This is a clear indication of the commitment and transparency of the business practices at Fair Cape Dairies.
Aside from adhering to an environmentally friendly production process, Fair Cape is well aware that the quality of the milk is dependent on the comfort of the cows. This is why Fair Cape Dairies took the initiative and launched the first-ever Cow Comfort Index in South Africa in March 2011. The index allows for the overall well-being of the cows to be carefully monitored and is based on 10 measurements of comfort. The index is published monthly on Fair Cape’s Facebook page.
“We are very excited about this new launch as it is the first time anyone in the South African market has taken a serious look at how one can produce great quality milk while looking after the environment and the animals at the same time. It truly is the next evolution in what we call sustainable dairies,” says Louis Loubser, Marketing Director of the Fair Cape Group.
As the leaders of eco-friendly dairy farming in South Africa, Fair Cape fully embraces the concept of supporting the environment. As a company, Fair Cape has taken an integrated approach to carbon management and is striving for a greener and more environmentally friendly approach to milk production.
The new Fair Cape ECO-FRESH™ milk range is a prime example of sustainable dairy management. The label design for the new Fair Cape ECO-FRESH™ milk range was done by Contrast. It is available in a case configuration of 6 x 1L or 2L bottles. The milk will be available nationwide in supermarkets from January 2012 and will retail for a cost of R15.99 for a 2L, the 1L will retail for R8.99 and R5.29 for a 500ml bottle.
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