Find the Pink P.S. and unwrap your story
BRAND ACTIVITY
May 7th 2012, 15:19
There’s a Story Behind Every P.S. Bar
Following hot on the heels of the Cadbury P.S. re-launch in February this year, the brand is offering consumers the chance to unwrap a story of a lifetime with the latest on pack promotion.
The nationwide competition offers consumers the chance to win a grand prize shopping spree experience for two, to the value of R100 000, by simply sms’ing the unique code found inside their wrapper. In addition to this, consumers have the chance to find one of 50 unique Pink P.S. bar that will see each of the 50 lucky finders winning TWO BlackBerry smartphones allowing them to stay connected to someone close.
“Cadbury P.S. is not just an ordinary chocolate bar, with its unique messages, P.S. sums up a real connection between friends and often it starts a new story. We are encouraging consumers to unwrap their stories with our latest on pack promotion.” says Greg Banach, Kraft Foods Category Leader: Chocolate
The promotion which runs from May until mid August will give one winner and a friend or family member an ultimate shopping spree experience tailor made for them. Visit www.pscadbury.co.za and see specially marked packs in store for further details.
There’s a story behind every P.S. bar, enter now and unwrap yours. Click here for more information on Cadbury
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