Get prime media coverage in-store with Primedia Instore
May 5th 2011, 12:05
The largest fast-moving consumer goods (FMCG) blue-chip corporations in South Africa have been provided with unrivaled in-store media solutions from PRIMEDIA Instore for more than 28 years, today PRIMEDIA Instore has an impressive footprint, spanning more than 1000 key trade outlets nationwide.
Primedia Instore has teamed up with non-profit organisation Waste 2 Wow, to reuse its Correx point-of-sale material in the manufacturing of unique, trendy and functional bags, simultaneously creating employment and uplifting skills.
Primedia Instore started from humble beginnings in 1982, trading as CartAd (PTY) Ltd until 1996, when it became fully owned by Primedia. 30 years later, it has the largest retail footprint in South Africa with a presence in over 13 000 Top-End, Bottom-End and Wholesale stores.
As a responsible corporate citizen, Primedia Instore strives to ensure that it is playing its part in creating measurable and sustainable improvement to the surrounding communities in which the company operates, by committing itself to numerous corporate social initiative (CSI) projects.
Just like any other retail environment, liquor environment is challenged with too much clutter that makes it difficult for shoppers to locate brands in-store.
Refinery celebrates diversity with new fashion campaign
18/07/2019 - 11:39
Local fashion retailer Refinery is set to make waves across the local industry with its new spring campaign which embraces diversity, encouraging others to be unashamedly, authentically themselves.
SA investment in marketing communications is sound
17/07/2019 - 09:45
SA’s investment in marketing communications stands at 2.7% of marketing spend related to turnover – just 0.2% lower than that of the UK and a healthy sign for SA’s marketing industry as a whole. This is according to the 2018 Agency Scope analysis, which analyses input from approximately 2,500 marketers in 12 countries globally.
Winning the hearts of consumers through local relevance
02/07/2019 - 11:18
DNA Brand Architects recently won the SA Campaign of the Year prize at the Prism Awards for a five-part digital series it had created for Lion Lager. In response to the challenge of reintroducing an “old” brand to a young audience and making it relevant, this agency chose a culturally relevant concept that would resonate with the target audience: the payment of lobola.
Entries are open for the 2019 Financial Mail AdFocus Awards
28/06/2019 - 10:47
Entries have opened for the 2019 Financial Mail AdFocus Awards.
The strategic readiness of a team
26/06/2019 - 09:53
In the business world, a strategy is only as good as the team responsible for implementing it. All too often a strategy is presented with great fanfare, yet a few months down the line it will not have been activated as set out in the original plan. The first step in finding out what went wrong is to look at the variables at play before the strategy was revealed.