B4 U Colour

Getting bold and bright hair colour trend right

NEW PRODUCTS

Jan 18th, 09:28

We’ve all been told to ‘go green’ but this year, according to fashiontrendseeker.com’s Top Hair Colour Trends and Ideas for 2012, it should go to your head - literally! With vibrant hair colour and unique shades ranging from greens to reds, turquoise and even white being rocked on the runways and worn by celebs like Riana, Kelly Osbourne and Nicki Minaj, it’s clear that the 2012 is the year for hair to be bold and bright.

But did you know that hair cleansing and styling products that contain silicone can dim the wattage of your hair colour? That’s because silicone and other chemicals build up over time, creating a barrier which makes it impossible for the active ingredients in colourant and alteration products to enter the hair. If not cleared, this barrier will continue to build up on the hair’s surface.

To make matters worse, exposure from very hot straightening irons can melt and cook the residue into the hair, causing permanent and irreversible damage. Once residue and silicone damage occurs, it becomes impossible to achieve satisfactory results from colouring, straightening, perming or colour correction products and services. Instead the barrier causes root glow, patchy colour, poor grey coverage, weak lightening, inconsistent tone, ineffective colour removal and unsuccessful results from straightening or perming.

B4U Colour - one of the products in the Colour B4 range removes nasty barriers and silicone deposits from the hair so that you can get your desired look. This pre-colour clarifying treatment quickly and effectively dissolves and clears compacted and built up residue from the cuticle layer -freeing the hair and enabling it to accept colour and alteration applications effectively. It also reduces the risk of damage resulting from regular use of straighteners or tongs and is perfect for removing chlorine residue and sea salt. Great for while on holiday and during summer!

Use B4 U Colour as a weekly cleanser and prior to any home or salon treatment to get hair that’s primed and ready for colouring, straightening and perming - guaranteeing full-wattage results. To preserve your high-voltage hair colour, use B4 U Colour in conjunction with Colour Stop! - a stabilising treatment designed to prevent hair from changing after it has been coloured.

For high res images, packshots and more information about B4 U Colour and ‘Bringing the Salon Home™’ product range Colour B4 products visit www.colourb4.com or visit the Facebook page: Colour B4 South Africa.