Healthy, competitively priced herb and spice brand growing its international appeal locally
Oct 23rd 2013, 10:36
100% natural, steam pasteurised, preservative-free range in demand by health-conscious South Africans
Natural Herbs and Spices, a family-inspired brand of 100% natural, steam pasteurised, preservative and GMO-free range of herbs and spices, is growing its international appeal locally by expanding its retail network through major outlets including Pick ’n Pay, Spar, Dis-Chem and Wellness Warehouse, and its product line is increasing to accommodate a variety of consumer tastes and preferences.
Popular in Australia, Japan, the USA, Canada, and Europe, the Middle East and across Africa, the Cape Town-born and manufactured brand is becoming increasingly popular with South African consumers, who demand a flavour enhancer that can add great taste to protein- or carbohydrate-heavy diets, but still support their healthy-living values.
“70% of Natural’s revenue comes from overseas markets, largely because our parent company and manufacturer, Exim International was the first company in Africa to import and commission a steam sterilisation plant in 2006, which allowed us to export Natural Herbs and Spices all over the world. That said, more and more South Africans are becoming health- conscious and are being introduced to our products,” says Gary Neill, Director of Natural Herbs and Spices.
The product range consists of 29 grinders, six salt seasonings, 12 sachet seasonings (including pestos and bread dippers), 27 herbs and blended spices, and ceramic grinder options (that last up to 10 times longer).
“Our strongest value proposition to the consumer is twofold – the fact that we use a steam sterilisation process, ensuring that our raw imports are naturally pasteurized, but still retain their natural colour, flavour and nutrients; and we offer a high quality, innovative product that encompasses interesting blends and mixes,” comments Neill.
Natural’s range is manufactured in a modern BRC-accredited factory, where their products are exported to some of the most quality-conscious markets in the world. Some of Natural’s European markets demand a competitive offering, which Natural has successfully met.
Says Neill, “We carry full traceability on all our raw materials, back to the countries where they are grown. Alongside this, we steam pasteurise to naturally control microbes. We test for pesticide residue and heavy metal contamination, so we can assure our many global clients of the quality of our offering.”
Herbs and spices carry tremendous health benefits that have been proven centuries over. Neill believes these benefits are becoming more and more apparent as eating functional healthy foods become more popular.
But to stay at the forefront of this thriving, growing industry, the brand and manufacturer continually have to analyse and develop products in line with world trends in health and food safety. Because the biggest global challenge is to prepare tasty, cost-effective food, Natural Herbs and Spices are very involved in the development of product lines that meet these needs.
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