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 Huggies Nappy Pants
Huggies Nappy Pants
Huggies Gold
Huggies Gold

Huggies® introduces hugwear for moving babies


Issued by Sabio Communications on behalf of Huggies® - May 23rd 2017, 10:33

Having a newborn baby is a magical experience for many moms. It is a time for you to hug, cuddle and watch your little one grow and reach those little milestones. With each passing day you notice something different, a new movement or sound, those 0-3-month-old onesie buttons start to pop open and sleep time is making way for more play time. Before you know it your little newborn is moving and wriggling all over the house.

This new stage of movement and activity is an exciting time for both mom and baby. Your little one is more aware and ready for every adventure, including finding all the little hiding places around the house or in the garden. With your little one’s new sense of exploring and adventure comes a lot more movement from them and a lot more running around for mom. Studies have shown that babies can cover anywhere between 1 km and 7 km in a single day, an average of 3km, which is a lot of movement in just one day.

This amount of movement comes with its own set of challenges like making sure that your little mover feels comfortable and happy while exploring. Moms know their little ones the best which is why Huggies® is encouraging moms to choose their fit between Huggies® Pants and Huggies® Gold.

“Assessing your little one’s nappy during this stage is essential and we at Huggies® know that there is no better person to do this but mom. Huggies® Pants and Huggies® Gold nappies have different and specific fits with their own set of benefits. We want to encourage mom to try both the Huggies® Pants and Huggies® Gold nappies and to choose the right fit for her and her little mover,” says Morné van Emmenes, Senior Brand Manager.

Huggies® Pants are as absorbent as regular open nappies and are also uniquely designed to fit like underwear. The all-around soft and stretchy waistband prevents the nappy pants from slipping down and the double leg elastic gently surrounds and hugs baby’s legs for a secure fit to prevent any leaks. With up to 12 hours of dryness and tailored absorbency, which means the absorbent zone is more centrally placed for girls and is higher up for boys. All of these features come together in gender specific designs to allow for more comfort and effectiveness for precious little boys and girls. And because Huggies® knows just how busy your little one is, the best news is that they are easy to put on and take off. The soft breathable outer cover also includes Disney© designs of Mickey and Minnie Mouse.

Huggies® Gold has a stretchy waistband and stretchy fasteners for a comfortable fit. Apart from offering a snug and comfy fit, Huggies® Gold for Boys and Girls also has a DryTouch™ liner which is ultra-soft for improved skin protection. It draws wetness away from your baby in seconds, distributing the fluid evenly inside the absorbent core. The nappies still provide special tailored absorption, accommodating the differences between boys and girls, with the unique Huggies® Gold nappy shape, made to facilitate extra contentment. The soft, breathable designs have pictures of ©Disney’s Mickey and Minnie Mouse to suit your little Boy or Girl.

“Huggies® Hugwear for Moving Baby’s will allow your little explorer to continue discovering the world without any interruptions, providing a quick and convenient solution to nappy changing, giving you both more time to enjoy your precious moments together. So moms, choose your fit and trust Huggies® Pants or Huggies® Gold to give your baby a hug that’s made for movement,” concludes Morné van Emmenes, Senior Brand Manager.

Available at major retailers, Huggies® Pants for Boys and Girls are available in four sizes – size 3 (7-12 kg), size 4 (9-14 kg), size 5 (12-17 kg) and size 6 (15-25 kg). Huggies® Gold for Boys and Girls comes in four sizes: size 3 (6 – 10 kg); size 4 (8 - 14 kg); size 4+ (12 – 16 kg) and size 5 (15+ kg).


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