Huggies nappies give a Much Needed Helping Hand
BRAND ACTIVITY
Feb 15th, 11:43
Huggies® understands the ups and downs of being a parent, the rollercoaster ride which is associated with the wonders of looking after a baby. The rollercoaster becomes even more unpredictable when looking after 20 children or more and this is something that is very real in South Africa. This Festive Season and moving into 2012 Huggies wants to help the caregivers of South Africa by donating Huggies stock to them for the children in their homes.
Huggies® salutes these caregivers whose nurturing makes the world of difference to a child who may not have a mother or father. Faced with many difficulties, these caregivers give their time and love, making the world a better and safer place for these little ones. Understanding that this selflessness is often accompanied by the challenge of the lack of sufficient supplies, Huggies® is reaching out to these communities, lending a helping hand by providing much needed nappies to the various organisations. Huggies® has already given a total of 928 Huggies® cases, approximately 2784 packets of nappies and nearly 334 080 individual nappies and ; counting, in different sizes to charities in Kwa-Zulua Natal, the Eastern Cape and Gauteng. Some of the organisations include Gift of the Givers, Rahima Moosa Hospital, WESSA, Vistarus, Takalani Home, to name a few.
“We are constantly looking for ways to make parenting easier and an unforgettable journey to discovering the identity of your own child,” says Pumza Mthethwa, Senior Brand Manager of Huggies Gold. This donation addresses the lack of supplies but most importantly empowers caregivers and spreads the spirit of the Festive Season in the process. It also makes the thought of a new year a little easier. The work of caregivers is remarkable and no gift is enough to reward each of them. “Huggies is a brand that believes in helping children from all walks of life and it is a privilege for Huggies® to play a part in making a difference to the lives of these children,” says Mthethwa.
In this way, Huggies® is involved with the little steps of these babies in the first part of their life journey. “Being involved in these donations gives us insight into a different side of life, so that we can experience compassion for those who need our assistance, making us grateful for our blessings and for the opportunity to play an active part in the season of giving and caring, bringing Christmas Cheer to those children who need it most,” saysClick here for more information on Huggies
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