Advertise with fastmoving.co.za
 
 

A new television commercial from the category breaker, Hunter’s EDGE, travels through the ages to challenge the traditional methods of beer making.
A new television commercial from the category breaker, Hunter’s EDGE, travels through the ages to challenge the traditional methods of beer making.

Hunter’s Edge launch their new TVC

BRAND ACTIVITY

Issued by hyh - Nov 23rd 2017, 10:10

A new television commercial from the category breaker, Hunter’s EDGE, travels through the ages to challenge the traditional methods of beer making. Hunter’s EDGE is a premium cider with a drinking satisfaction of hops, formulated to challenge the status quo of the traditional beer world and inject a rejuvenating drinking experience to any occasion.

The commercial delivers a message through the reinvention of hops, that consumers should be liberated to change the status quo and find innovative solutions. The brand has positioned itself as a preferred choice for those willing to explore the new and unconventional, be bold individuals and confident to choose both the crisp refreshment of cider and the easy drinking taste of hops.

According to Morne van Greunen, Hunter’s Marketing Manager “The TVC communicates how EDGE has reinvented the hop from the traditional world of beer into the refreshing world of cider.”

The commercial’s opening scene is a monk pouring freshly harvested hops into a bag, as the camera pulls way, we are teleported 100 years later to a moving portrait of a burly German man in lederhosen as he contemplates a hops bud while rolling it between his fingers.

The commercial once again progresses another 100 years to a buxom maid, laden with tankards in each hand. To introduce EDGE, the TVC cuts into a refreshing moment involving a hop exploding into a golden cider liquid and then imploding back on itself into a Hunter’s Edge bottle, followed by the end scene with a group of young contemporaries enjoying EDGE in an unexpected setting while sitting on a blue couch.

The commercial produced by BBDO took two days to shoot around various sites in Cape Town which include historical buildings such as Rhodes House (the former headquarters of the Club Of Cape Town), The Kimberley Hotel and the Crypt, a beautiful Jazz club below the St George’s Cathedral. The end scene featuring our millennial contemporaries was shot at Green Point Park.

The TVC is directed by the renowned film director Fausto Becatti and produced by Daniel Kaplan from Bioscope Films. You can expect to see the TVC on all national TV stations and YouTube.


 

Related Activity

100-year-old KWV shines at Veritas09
OCT
100-year-old KWV shines at Veritas
Iconic South African wine and spirits company, KWV, returned to the country’s prestigious Veritas Wine Awards with a shining performance, securing no less than 8 Double Gold and 12 Gold medals overall for its wines and spirits – making it one of the top-performing company’s on the evening.
Scottish Leader releases limited-edition gift pack 28
SEP
Scottish Leader releases limited-edition gift pack
Scottish Leader, one of South Africa’s favourite whisky brands, has released a limited-edition gift pack in collaboration with the popular I See A Different You creative duo, Innocent Mukheli and Vuyo Mpantsha.
Sunday Times Lifestyle Gin Awards finalists announced  – public to decide the overall winners17
SEP
Sunday Times Lifestyle Gin Awards finalists announced – public to decide the overall winners
The Sunday Times Lifestyle Gin Awards in partnership with Makro and Fitch & Leedes is proud to celebrate the creators and retailers of locally and internationally crafted gins and variants, with the top 4 local, and top 4 international finalists having been announced. Blind-tasting opportunities around the country will allowing South Africans to taste and vote for their favourites.

Try these recipes

Brownie Cookies with Hazelnut Filling 12
OCT
Brownie Cookies with Hazelnut Filling
This is the big and beautiful brownie cookie of your dreams!
Litchi and Prawn Lettuce Cups with Passion Fruit Dressing11
OCT
Litchi and Prawn Lettuce Cups with Passion Fruit Dressing
A summery dish, perfect for serving at a party.
Chocolate Lava Fondants05
OCT
Chocolate Lava Fondants
A decadent way to end a dinner party.
Chicken and Mango Curry Fold Overs with Jewelled Rice 05
OCT
Chicken and Mango Curry Fold Overs with Jewelled Rice
This fruity curry and rice recipe can be enjoyed in many ways! Serve it for supper in large bowls at the dinner table or enjoy it wrapped in a delicious roti for an easy to eat, on the go meal. Have it your way!