I spy with my little eye, something beginning with an M!
Jul 13th 2012, 11:40
The all-new Opel Meriva ensured interaction with potential consumers via selecting a PocketMediaĀ® Solutionās produced Unidentified Folding Object (UFO) with which to capture their attention.
Designed and booked by Opelās CRM agency, Oscar Tango Marketing, the UFO targets the multi-purpose vehicle B-segment market, incorporating LSM 7-10 consumers with young families and older couples who donāt have children.
PocketMediaĀ® Solutionās UFO is a flat, four-sided, perpetually folding object with a message on each fold. āJust the right media platform for Oscar Tango Marketing to successfully demonstrate the Opel Merivaās new FlexdoorsĀ®, FlexspaceĀ® and FlexrailĀ®,ā says Opel Brand Manager, Chris Cradock.
The UFO was handed out at high traffic volume robots in Cape Town, Johannesburg and Durban on 21 June.
It not only promoted the all-new Opel Meriva, but engaged potential consumers with an SMS competition. Consumers stood in line to win a kidās party, worth R10000, if they took the Opel Meriva for a test drive.
For every SMS received Opel donated R1 to the GM Childlife Foundation, to help other kids celebrate their birthdays too.
āWe selected the UFO to get our message across as it is an interactive tool that keeps the brand in consumersā hands for a longer period of time,ā says Cradock.Click here for more information on PocketMedia Solutions
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