KWV Reserve updates packaging

BRAND ACTIVITY

Jan 11th, 12:58

KWV’s premium range, the KWV Reserve, has recently undergone a transformation with a new pack upgrade. Offering the discerning palate a taste experience second to none, these sophisticated, elegant wines are crafted with extraordinary skill and have frequently been awarded for their excellence. And now, the packaging has been improved to reflect the noteworthy quality of the KWV Reserve range.

Consisting of Sauvignon Blanc, Chardonnay, Shiraz, Cabernet Sauvignon and Merlot, the new packaging has been filtering into trade. Standing out on shelf is vital in a competitive industry and packaging should adapt to appeal to the modern wine consumer. “The new packaging is a reflection of the quality and status of the product and draws attention to the range”, says Chanel Kruger, Category Manager: Wine South Africa.

Moving away from a white vertical label the wines are now available with black labels with gold writing adding a premium feel to the product. The KWV logo has also been embossed onto the bottle in gold and white and the varietal font allows for easy identification on shelf. “The new packaging aligns well with other brands in the KWV stable such as the Classic Collection”, adds Kruger. “We believe it will be well received by consumers”.

The KWV Reserve range is available at all leading liquor retailers, from a RSP of R69.95 for the KWV Reserve Sauvignon Blanc and Chardonnay, and R79.95 for the KWV Reserve Merlot, Cabernet Sauvignon and ShirazClick here for more information on KWV