Laager Tea4Kidz Goes from Strength to Strength with New Strawberry Delight
NEW PRODUCTS
Jul 25th 2011, 10:36
Joekels Tea Packers Laager brand gave Rooibos a whole new lease on life with the introduction of its Tea4Kidz range in August 2001.
South Africa’s well known Rooibos brand has now added a delicious flavoured variant Laager Tea4Kidz Strawberry Delight. The new addition to the highly successful Tea4Kidz range adds fun to the already flavourful mix, providing options that can be served hot, chilled or as a shake and can be enjoyed at playtime, naptime or even party time!
The move by consumers to healthier eating is well documented and evident in the strong performances of many brands that have gone this route. Joekels Tea Packers, which owns the tried and tested Laager brand, has enjoyed good growth over the past 8 years.
Mothers are no exception. The modern mum is looking for two things, foods and beverages that will ensure and enhance her family’s health and well being and products that easily blend into busy, modern lifestyles. According to Joekels director Jonathan Kelsey, Laager Tea4Kidz brand is currently performing well in its category and growth is continuing as parents continue to seek out alternative healthier beverages for their children.
Laager Tea4Kidz Strawberry Delight is 100 percent natural and nutritious and is free of colourants, caffeine, sugars and preservatives, and low in tannin, making it an ideal drink for children.
Aptly named - original kids tea, Tea4Kidz (and the entire Laager Rooibos range) is not only close to home because it promotes the well being of families, but also because all Rooibos tea is grown in South Africa.
Laager Tea4Kidz Strawberry Delight is available in 80g packs that each contain 40 tagless tea bags at a recommended retail price of between R8.99 and R9.99.
Other Variants in the Range:
LAAGER Tea4Kidz Rooibos
LAAGER Tea4Kidz Rooibos and Honeybush
LAAGER Tea4kidz All-In-One (Rooibos, Honeybush and Black Tea blend)
For further information, visit www.joekels.co.za. To find out more about the health benefits of rooibos, log on to www.sarooibos.org.za.
Click here for more information on Joekels Tea Packers
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