Advertise with fastmoving.co.za
 
 

Mosima Selekisho, Director at Signium Africa.
Mosima Selekisho, Director at Signium Africa.

Ladies, it’s time to take control

BRAND ACTIVITY

By by Mosima Selekisho, Signium Africa - Aug 7th 2017, 08:50

Taking control… working women often think about it, but being brave enough to do it is a different story. Women’s Day has to be a good time to change all that.

How?

Perhaps the most crucial realisation is that you can’t control your work environment and others in it unless you first control yourself.

You take charge the moment you take a good look at yourself and decide what your strengths and weaknesses are and what needs to improve.

Personal branding

In recent years, an industry has grown out of that yearning for a better you. The process is called ‘personal branding’. You can buy books on it, download how-to information on it or pay motivational speakers to talk you into it.

Tips, steps and suggestions change depending on the ‘expert’. But common themes are apparent. One is the need to put things down in writing.

Wishing won’t make it so. Striving will. First, you need to know what you’re striving for. Write it down. Formalise the vision. Spell out your great expectations.

Brand-building techniques help you reach the dream by giving you a step-by-step method of making a new start.

I’ve watched women in leadership roles embrace the personal branding process (or something very much like it) and make it work.

Individual styles differ, but without exception, these women are smart enough to realise knowledge is power. They, therefore, set out to become extremely knowledgeable.

They never stop learning. They read constantly. They complement in-depth industry, product and professional knowledge with general knowledge.

These women know their stuff.

Share knowledge

Willingness to share is another characteristic of this type of personal brand.Successful women executives don’t hog knowledge.

They share it around.They give their time as well as their insights. They encourage others. They remain approachable.

These women are solution-givers. Some are known as great mentors as well. Even when they don’t have a formal mentor-mentee relationship with a subordinate, they still take the time to encourage and help.

Be brave

The successful personal brand-builder is also courageous.

Bravery is not monopolised by the young. I’ve seen middle-aged female executives and women approaching the retirement years who still stand up for themselves and what they believe in.

They don’t try to be ‘one of the boys’ by joining in the jokes about hormonal or emotional women. They know being in touch with your emotions means you’re in touch with your market. Because most buying decisions involve emotional reactions.

In fact, emotion influences most decision-making. Emotion shows you care. You’re not cynical. You believe in what you do.

These women are not afraid to show empathy. It doesn’t stop them contributing to solutions and meeting corporate objectives.

The payoff for these methodical personal brand-builders is the image they create of someone who delivers and makes a difference… on the factory floor, at the strategy sessions, and in the boardroom.

These women live the image. Their behaviour is consistent. Not just for weeks, but years.

This takes control.

Personal control of your actions and your career gives you control of your destiny. Not just on Women’s Day, but for the rest of your life.

 

Related Activity

Bashew’s salutes two decades of laughter with Joe Barber15
JUL
Bashew’s salutes two decades of laughter with Joe Barber
Bashew’s, the Cape’s iconic and cherished soft drink dating back to 1899, pays tribute to one of South Africa’s most popular comedy shows, Joe Barber.
KWV Brandy named global Brandy Producer of the Year at ISC12
JUL
KWV Brandy named global Brandy Producer of the Year at ISC
For an incredible fourth year running, KWV has been awarded the Producer of the Year Trophy in the Brandy and Cognac category at the International Spirit Challenge (ISC).
Vital Health Foods launches premium range as wellness industry booms10
JUL
Vital Health Foods launches premium range as wellness industry booms
Bolstered by the overall category growth, Vital Health Foods – Africa’s leading manufacturer of complementary medicines and health supplements (IRI Aztec 2018) – has launched their new premium scientifically-formulated Vital Health Science range; a suite of health products that have been expertly formulated with high quality raw materials obtained through a world-class sourcing process and subject to rigorous compliance testing in Vital Health Foods’ laboratory.
SASKO evokes childhood memories with Sandwich Stories campaign04
JUL
SASKO evokes childhood memories with Sandwich Stories campaign
The simple sandwich - it’s more than just two slices of bread, it’s the memory of the person who made it for you, the moment you shared and the traditions that are passed on from generation to generation.

Try these recipes

Dom Pedro18
JUL
Dom Pedro
Sit back and relax after dinner with a delicious home-made dom pedro. This cheeky whisky cocktail is easy to make and a sweet adults-only treat.
Chocolate Croissant Pudding with Hazelnut Sprinkle18
JUL
Chocolate Croissant Pudding with Hazelnut Sprinkle
Outrageously rich and delicious.
Mushroom and Lentil Lasagna 18
JUL
Mushroom and Lentil Lasagna
With hearty lentils and gourmet mushrooms, you won’t even miss the meat in this vegetarian take on an Italian classic.
Spinach Wraps11
JUL
Spinach Wraps
These spinach wraps are a great healthy summer starter or lunchtime snack for the whole family to enjoy.