Dark Grape and Red Grape and Pomegranate

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Liqui-Fruit's new campaign helps to create smiles

NEW PRODUCTS

May 21st 2012, 12:59

“A smile is the key that fits the lock of everybody’s heart” (Anthony J. D’Angelo) and thanks to Liqui-Fruit’s iCan campaign, R1 from each new Liqui-Fruit iCan sold will be donated to Operation Smile South Africa to help give children born with facial deformities their smiles back.

The Cipla Miles for Smiles Foundation funds Operation Smile that provides free corrective surgery to those born with cleft lips and cleft palates, and any other correctable facial deformity. The collaboration between Liqui-Fruit and the Cipla Miles for Smiles Foundation hopes to inspire and challenge more individuals to go out and make a difference in the lives of those around them. David Grier, the founder of the Cipla Miles for Smiles Foundation, has already challenged himself and successfully ran the length of the Great Wall of China and other gruelling adventures. Although not everyone can do what Grier does, everyone can make a difference to the lives of these children and give them a life changing smile.

In his quest to support the Cipla Miles for Smiles Foundation, David Grier truly believes in drinking only 100% grape juice when training for his adventures. He says, “There are many synthetic drinks on the market that one can use for rehydration and to replenish reserves after exercise. I have always taken the natural route. I like to know exactly what I am putting into my body. My choice has always been red grape juice and Liqui-Fruit’s two new iCan flavours are rich in Vitamin C and immune-boosting grape seed extract, making them the perfect beverages.”

Liqui-Fruit’s two new tantalisingly delicious iCan flavours, Dark Grape and Red Grape & Pomegranate, are 100% sparkling grape juice and are free of preservatives. Furthermore, the new easy-to-hold 275ml slim can has the iconic words “iCan” splashed across it in a burst of colour.

Michelle van Schalkwyk, Liqui-Fruit’s Marketing Manager says, “With Liqui-Fruit iCan, we make it possible for all consumers to make a difference in the lives of children born with facial deformities. In addition, consumers get the intrinsic benefits of a 100% juice with added grape seed extract and the benefit of sustainable energy.”

Sarah Driver-Jowitt, Operation Smile South Africa’s Regional Director for Southern Africa, adds: “It is initiatives such as this that proves that anyone, no matter the size of the challenge, can make a difference. Even the small donation of R1 can help us provide free surgery to those who cannot afford it.”

The pack design, as well as the design of the shrink wrap of the 6 packs, was designed by Just Design. The Liqui-Fruit iCan packaging was manufactured by Peninsula Packaging and Bevcan supplied the cans. The case configuration of the new Liqui-Fruit iCan range is 4x6x275ml. The new flavours will be in-store from May 2012 and will retail for approximately R8 each.


Liqui-Fruit is a brand in the Ceres Beverage Company stable and is South Africa’s favourite fruit juice brand (*Sunday Times Top Brands Survey 2011). The Ceres Beverage Company is one of the largest fruit juice packaging operations in Africa with a world-class manufacturing facility and presence in all five continents. It is a division of Pioneer Foods (Pty) Ltd, one of the largest food companies in South Africa. Click here for more information on Liqui-Fruit