Local brandy producers lift their game with strict new production laws
Issued by Corporate Image on behalf of the SA Brandy Foundation - Aug 27th 2014, 08:43
South African drinkers can raise their glasses in appreciation of quality after The Wine and Spirits Board recently legislated revisions to the definitions of premium brandy.
The changes in the law, mooted by The South African Brandy Foundation in 2009, seek to protect brandy’s position in the local market by enforcing stricter requirements on how two styles of brandy – vintage and potstill – are made.
Potstill brandies, which previously could include a maximum of 10% unmatured wine spirit, must now contain 100% potstill brandy. Vintage brandy must now be aged in oak casks no larger than 340 litres for a full eight years at least. This applies to the potstill and non-potstill contents.
“The revision of the SA brandy definitions was put forward to The Wine and Spirits Board after discussions with key players in the industry,” said SA Brandy Foundation Director, Christelle Reade-Jahn.
The total value of the brandy industry last year was estimated at some R3.5-billion.
“Top-end potstill brandy competes directly with single malt whiskies and cognac. Single malts must be 100% malt spirit and cognacs must be 100% pot distilled. The local brandy industry wanted similarly stringent parameters for what constitutes a pot stilled brandy to reflect the already extremely high standard of our offerings,” Reade-Jahn said.
She said the new legislation provided a greater differentiation in the characters of vintage brandy and potstill brandy. “Vintage brandy should have a distinctive wood maturation characters, while pot stills are fuller bodied on the palate.”
“These changes, which the industry has been adhering to since 2009, take an already excellent product to new levels,” Reade-Jahn said. This theory was proven twice in July, when the Stellenbosch-based Van Ryn’s Distillery 15 year old Fine Cask Reserve won the 2014 International Spirits Challenge trophy for Best Worldwide Brandy for the second time since 2010, and the KWV 12 year old won the Best Brandy Trophy at the International Wine and Spirits Competition.
Chair of the SA Brandy Foundation and Distell’s Luxury Brands Director, Caroline Snyman, said the premiumisation of spirits was a global phenomenon also experienced in the South African market. “This has resulted in the introduction of a number of new potstill and vintage brandies of excellent quality to the South African market,” she said.
The brandy industry is key to the country’s grape-growing and winemaking industries – for every one litre of brandy made, five litres of wine is required.
Peadar Hegarty, Vice-Chairman of the SA Brandy Foundation and Strategic Director at KWV said the latest changes were a positive development, giving a clear indication to consumers about the brandy styles and quality. “This will benefit South African brandy only if we apply the same strict controls to spurious imported products. It is now important that the industry develops awareness and education about the exacting standards to which our South African brandies are produced.”
Fitch & Leedes, the superb range of authentic mixers from Chill Beverages International (PTY) Ltd preferred by most premium distillers, has launched a new 750ml glass collection perfect for stylish drinks on the patio with friends.
Discover new Chateau Del Rei sparkling wine in a can and turn the 18th annual South African Cheese Festival at Sandringham Estate near Stellenbosch into an instant celebration over the weekend of 26 – 28 April 2019.
DHL Express has announced the launch of its new mobile and desktop app aimed at improving the online shopping experience for Africa-based consumers.
KWV was revealed as one of the World’s Most Admired Brands in the annual The World’s Most Admired Wine Brands survey by Drinks International. Competing with the greatest names in the industry, KWV was ranked 45 out of 50, making it the highest placed brand from South Africa and one of only two South African brands to be featured in this global list.
Try these recipes
Cranberry jelly gives the sauce a sweet and sticky festive flavour.
The hunt for extraordinary begins at Checkers with this decadent Frey Chocolate Hot Cross Bun Trifle. With this easy recipe, you’ll amaze your guests and treat their taste buds to a mouth-watering, sweet and unique dessert in no time.
Who says Easter should be all about the eggs? Here’s how to stack on more flavour using the holiday’s go-to treat. (Makes 2 burgers)
These treats are delectable and brilliantly portable.
The signs are here that South Africa has reached its economic crossroad
03/12/2018 - 11:37
While South Africa attempts to shore up its own economy amid high inflation rates and a stuttering inherited financial system, the continent as a whole continues to grow. The big question, though, is whether South Africa will get left behind in terms of international investment if it doesn’t improve its financial situation, and how to avoid this.
Egypt lifts SA fresh goods ban as listeriosis threat subsides
20/09/2018 - 14:32
The department of agriculture, forestry and fisheries says Egypt's government has lifted its temporary suspension of fresh fruits and vegetable imports from South Africa, which stood as a precaution to prevent the spread of listeriosis there.
Hennessy proves it's anything but old-fashioned
17/08/2018 - 14:22
There’s a good chance that you think of cognac as the tipple of fusty old men in wood-panelled hunting lodges. If cognac brand Hennessy is anything to go by, however, you may have to reconsider your position on the century-old liquor.
Foreword for Sowetan/Sunday World National Stokvel Survey
31/07/2018 - 13:17
Ubuntu is one of those uniquely African concepts that, for many, define what it means to be South African. A beautiful word that exemplifies a philosophy of caring for the welfare of every individual in a community – that special acknowledgement that “I am because we are.” Ubuntu is a spirit that ignites people to work together, for the benefit of all.
KWV wins GOLD at International Spirits Challenge (ISC) 2018
04/07/2018 - 15:47
KWV Brandy has been awarded an impressive 3 gold medals for the KWV 10-Year-Old Potstill Brandy, KWV 12-Year-Old Barrel Select Brandy and the KWV 20-Year-Old XO Brandy at the International Spirits Challenge (ISC) 2018.