Local brandy producers lift their game with strict new production laws
Issued by Corporate Image on behalf of the SA Brandy Foundation - Aug 27th 2014, 08:43
South African drinkers can raise their glasses in appreciation of quality after The Wine and Spirits Board recently legislated revisions to the definitions of premium brandy.
The changes in the law, mooted by The South African Brandy Foundation in 2009, seek to protect brandy’s position in the local market by enforcing stricter requirements on how two styles of brandy – vintage and potstill – are made.
Potstill brandies, which previously could include a maximum of 10% unmatured wine spirit, must now contain 100% potstill brandy. Vintage brandy must now be aged in oak casks no larger than 340 litres for a full eight years at least. This applies to the potstill and non-potstill contents.
“The revision of the SA brandy definitions was put forward to The Wine and Spirits Board after discussions with key players in the industry,” said SA Brandy Foundation Director, Christelle Reade-Jahn.
The total value of the brandy industry last year was estimated at some R3.5-billion.
“Top-end potstill brandy competes directly with single malt whiskies and cognac. Single malts must be 100% malt spirit and cognacs must be 100% pot distilled. The local brandy industry wanted similarly stringent parameters for what constitutes a pot stilled brandy to reflect the already extremely high standard of our offerings,” Reade-Jahn said.
She said the new legislation provided a greater differentiation in the characters of vintage brandy and potstill brandy. “Vintage brandy should have a distinctive wood maturation characters, while pot stills are fuller bodied on the palate.”
“These changes, which the industry has been adhering to since 2009, take an already excellent product to new levels,” Reade-Jahn said. This theory was proven twice in July, when the Stellenbosch-based Van Ryn’s Distillery 15 year old Fine Cask Reserve won the 2014 International Spirits Challenge trophy for Best Worldwide Brandy for the second time since 2010, and the KWV 12 year old won the Best Brandy Trophy at the International Wine and Spirits Competition.
Chair of the SA Brandy Foundation and Distell’s Luxury Brands Director, Caroline Snyman, said the premiumisation of spirits was a global phenomenon also experienced in the South African market. “This has resulted in the introduction of a number of new potstill and vintage brandies of excellent quality to the South African market,” she said.
The brandy industry is key to the country’s grape-growing and winemaking industries – for every one litre of brandy made, five litres of wine is required.
Peadar Hegarty, Vice-Chairman of the SA Brandy Foundation and Strategic Director at KWV said the latest changes were a positive development, giving a clear indication to consumers about the brandy styles and quality. “This will benefit South African brandy only if we apply the same strict controls to spurious imported products. It is now important that the industry develops awareness and education about the exacting standards to which our South African brandies are produced.”
SABC, Western Cape Government, KPMG, Multichoice, Nedbank, Uber, and SA Home Loans make up a fraction of the companies not only in attendance but delivering keynote addresses at what remains the largest Customer Experience Management Summit in Africa. The event is taking place from 31st July to 1st August 2019 at the CTICC in Cape Town.
Bashew’s, the Cape’s iconic and cherished soft drink dating back to 1899, pays tribute to one of South Africa’s most popular comedy shows, Joe Barber.
For an incredible fourth year running, KWV has been awarded the Producer of the Year Trophy in the Brandy and Cognac category at the International Spirit Challenge (ISC).
Bolstered by the overall category growth, Vital Health Foods – Africa’s leading manufacturer of complementary medicines and health supplements (IRI Aztec 2018) – has launched their new premium scientifically-formulated Vital Health Science range; a suite of health products that have been expertly formulated with high quality raw materials obtained through a world-class sourcing process and subject to rigorous compliance testing in Vital Health Foods’ laboratory.
Try these recipes
Sit back and relax after dinner with a delicious home-made dom pedro. This cheeky whisky cocktail is easy to make and a sweet adults-only treat.
Outrageously rich and delicious.
With hearty lentils and gourmet mushrooms, you won’t even miss the meat in this vegetarian take on an Italian classic.
These spinach wraps are a great healthy summer starter or lunchtime snack for the whole family to enjoy.
The signs are here that South Africa has reached its economic crossroad
03/12/2018 - 11:37
While South Africa attempts to shore up its own economy amid high inflation rates and a stuttering inherited financial system, the continent as a whole continues to grow. The big question, though, is whether South Africa will get left behind in terms of international investment if it doesn’t improve its financial situation, and how to avoid this.
Egypt lifts SA fresh goods ban as listeriosis threat subsides
20/09/2018 - 14:32
The department of agriculture, forestry and fisheries says Egypt's government has lifted its temporary suspension of fresh fruits and vegetable imports from South Africa, which stood as a precaution to prevent the spread of listeriosis there.
Hennessy proves it's anything but old-fashioned
17/08/2018 - 14:22
There’s a good chance that you think of cognac as the tipple of fusty old men in wood-panelled hunting lodges. If cognac brand Hennessy is anything to go by, however, you may have to reconsider your position on the century-old liquor.
Foreword for Sowetan/Sunday World National Stokvel Survey
31/07/2018 - 13:17
Ubuntu is one of those uniquely African concepts that, for many, define what it means to be South African. A beautiful word that exemplifies a philosophy of caring for the welfare of every individual in a community – that special acknowledgement that “I am because we are.” Ubuntu is a spirit that ignites people to work together, for the benefit of all.
KWV wins GOLD at International Spirits Challenge (ISC) 2018
04/07/2018 - 15:47
KWV Brandy has been awarded an impressive 3 gold medals for the KWV 10-Year-Old Potstill Brandy, KWV 12-Year-Old Barrel Select Brandy and the KWV 20-Year-Old XO Brandy at the International Spirits Challenge (ISC) 2018.