Lollipop set to ‘Milkit’ in SA
NEW PRODUCTS
Sep 9th 2011, 13:42
The South African confectionery industry will never be the same again, as Trade Kings SA launches Milkit, a lollipop which incorporates the wholesome taste of milk.
Trade Kings SA’s marketing manager, Lee Bezuidenhout, notes that this exciting and colourful 18 gram lollipop stands out in the crowd, due to its uniquely smooth, creamy and milky taste, a first of its kind in the South African market.
“Milkit is a lollipop that is made from REAL MILK. It not only tastes delicious but also offers the same rich, smooth, creamy texture of milk, and comes in a variety of sumptuous flavours.
“While Milkit incorporates some of the finest imported flavours, it also lasts longer than the average lollipop, providing your taste buds with an unmatched satisfied experience,” continues Bezuidenhout.
Trade Kings has already taken the South African confectionary market by storm following the successful launch of its innovative Amazon MONSTA Pops brand. Milkit is set to build on this success and further Trade Kings penetration into this market.
These enticing lollipops are available in a variety of mouth-watering flavours, including mixed bags of strawberry and banana; lemon & lime and bubblegum; crazy caramel; magic brownie and original ice-cream.
Trade Kings carried out extensive research and product development on Milkit, to ensure that consumers receive the tastiest lollipop on the market. The Milkit range is currently available in two pack sizes; retail pack sizes of 8 and wholesale pack sizes of 48.
The organisation is a wholly-owned Zambian company, which began in 1995 and quickly established itself as a formidable exporter of a quality range of manufactured products in five export markets.
Trade Kings SA, a subsidiary of Trade Kings, entered the South African market in 2005. Initially importing confectionery products made by its parent company, it began manufacturing chews and hard-boiled candies at a factory in Crown Mines, Johannesburg.
Trade Kings SA has a quality range of locally manufactured products, which include Super Sweets, Amazon Chews, Soccer Chews and Amazon Monsta Pops, which is one of the biggest selling varieties of lollipops in South Africa.
Bezuidenhout predicts that Milkit’s unique and tasty offering will prove to be a massive success among South African consumers.
“South African confectionery lovers are always hungry for alternative, innovative and tasty products, and Milkit provides them with exactly that. The combination of a creamy milk element and the sparkling flavour of candy produce a dazzling taste explosion, leaving a lasting effect on your taste bud memory.”
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