Lovoka – Caramel And Chocolate Liqueur in a distinctive aluminium bottle.
NEW PRODUCTS
Jul 29th 2011, 13:31
Johannesburg July 2011 – Lovoka, a new entrant to the premium liqueur category in South Africa has shown that innovation in this area by South African brands is alive and well. Lovoka, available in Caramel and Chocolate variants was quietly launched into the trade on November 27th 2010. The product has proven to be extremely successful with sales growing exponentially month on month.
The entrepreneurial team behind Lovoka noticed a gap for a premium liqueur that would appeal to both the ‘shooter’ market and the ‘cocktail’ shakers. What was clear however was that in order to ensure success, the new product had to provide excitement and quality, not only the product itself, but the packaging too. In order to ensure that the packaging personified the brand and the product, a brief was put out for a bottle that would reflect the uniqueness and innovative nature of the new drink. A worldwide search resulted in the now distinctive aluminium bottles being sourced from Europe
While Lovoka have their own sales and distribution team, recently an agreement was reached with Douglas Green Bellingham (DGB) to handle sales and distribution of the range. This strategic alliance has proven to be key in growing the brand with the product now available through numerous large national retail outlets. The innovative offering, bottled in a 750ml aluminium bottle is fast becoming a South African favourite.
Lovoka Caramel and Lovoka Chocolate not only provide a fresh alternative to the ‘shooter’ market, but the product lends itself to being blended in cocktails enjoyed with coffee and is perfect poured over ice and enjoyed slowly. Lovoka has proven its popularity with the consumers across all ages and is also seen as the perfect dinner party gift.
Serving Suggestions
Lovoka is best served ice cold (kept in the freezer compartment) as a single shot.
It can be enjoyed as a base in a variety of cocktails.
Poured over ice in a martini style glass and enjoyed at a leisurely pace.
Specs
Lovoka is available in a 750ml bottle that is manufactured under stringent quality processes, giving consumers absolute confidence in the safety and quality of the packaging and its contents. It is important to note that Lovoka is bottled in a BPA free packaging.
Find Lovoka Caramel and Lovoka Chocolate
Lovoka is currently available at Makro, Spar Tops, PnP Liquor stores, Liquor City and most independent liquor stores nationally. The product currently retails for approximately R199 per bottle.
More information available at www.luvlovoka.com, www.facebook.com/Lovoka.
Follow Lovoka on twitter @LovokaSA.
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