Lucky Star enhances its SA Sardine range
NEW PRODUCTS
Nov 1st 2011, 11:08
Lucky Star, South Africa’s favourite canned fish brand, has introduced two exciting new variants to its market leading sardines range, offering consumers wider choice and added convenience.
Available in smoked flavoured, vegetable oil and in water, with salt added, the two new Lucky Star South African Sardine varieties sport an easy-open ring-pull lid, making it quicker for consumers to enjoy these new healthy and tasty protein offerings.
High in Omega-3 fatty acids, they are ready-cooked in the can to retain their nutrients and natural goodness. They are also endorsed by the Heart and Stroke Foundation of South Africa as well as Diabetes SA.
Lucky Star has a proud and proven track record in the South African retail industry and was voted South Africa’s number five favourite brand overall in the Sunday Times TNS Top Brands Awards for 2011, It continues to be a market leader in the canned fish category and is growing this category by offering innovative and exciting products to consumers.
*The Lucky Star South African Sardines have only been launched in coastal areas to date at the discretion of the supplier, Oceana Brands. Click here for more information on Lucky Star
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