Advertise with fastmoving.co.za
 
 

Over 80 percent of women find men with a dry, itchy scalp a turn-off, according to a new poll.
Over 80 percent of women find men with a dry, itchy scalp a turn-off, according to a new poll.

Men with dry, itchy scalp are a turn-off – poll

BRAND ACTIVITY

Issued on behalf of Dr. Wolff-Group by Leap Communications - Jun 26th, 14:10

Over 80 percent of women find men with a dry, itchy scalp a turn-off, according to a new poll.

And, men with the condition – which affects one in four males – say it’s embarrassing and agree it’s unattractive.

The survey, by market researchers, Beauty Bulletin, on behalf of Alpecin Hybrid Caffeine Liquid, polled 712 women, 81% of whom said men with a dry, itchy scalp were a turn-off.

In a separate poll of 268 men with dry, itchy scalp, 88% were embarrassed or self-conscious about the condition, while 96% believed it was unattractive. Only a third were using a product for a dry scalp with most achieving mediocre (41%), low (34%) or no (19%) success.

The findings follow surveys in South Africa, Germany, Hong Kong, and Singapore which found about 25% of men polled had a dry scalp and most were using an anti-dandruff rather than a moisturising product for the problem.

Global hair expert Dr. Adolf Klenk says dry scalp causes fine, dry, itchy flakes and trying to counter this with an anti-dandruff application may be exacerbating the problem.

“A dry scalp needs a mild, moisturising intervention such as Alpecin Hybrid Caffeine Liquid applied directly to the scalp or applied after washing hair with Alpecin Hybrid Caffeine Shampoo,” said Klenk, from the German-based Dr. Wolff Group which discovered that a caffeine-based formula helps counter hair loss* in men and women.
Click here for more information on ACDOCO 

Related Activity

Jordan launches leading sustainable toothbrush05
AUG
Jordan launches leading sustainable toothbrush
Leading specialist Health & Beauty distributor, ACDOCO SA has announced that it will be launching Jordan’s award-winning Green Clean sustainable toothbrush range. 90% of the total product (including packaging) is made of recycled materials, minimizing resource use and giving materials a new life.
Acdoco introduces new Dr. Beckmann’s Odourless, Active Gel Oven Cleaner01
APR
Acdoco introduces new Dr. Beckmann’s Odourless, Active Gel Oven Cleaner
Ovens can easily accumulate grime from products that don’t do the job properly. In fact, if the wrong product is used to clean ovens, it can lead to unpleasant burning odours. As much as cleaning your oven is important, many products requires you to hold your breath or cover your mouth – as you try to keep those toxic odorous fumes away.
Jordan makes brushing teeth fun for kids 04
MAR
Jordan makes brushing teeth fun for kids
It’s hard enough to get your children to bed without the added stress of the teeth brushing battle. Jordan is on a mission to engage with our little ones to help establish a good oral care routine right from the start.
LifeStyles Condoms to support Youth against AIDS in Southern Africa  11
FEB
LifeStyles Condoms to support Youth against AIDS in Southern Africa
Leading specialist consumer packaged goods distributor, ACDOCO SA has announced that it will be donating R1.00 (One South African Rand) for the next 2 years for every pack of LifeStyles Condoms sold in Southern Africa to Youth against AIDS (YAA).