Morningside Shopping Centre drives feet through tenants’ doors
BRAND ACTIVITY
Dec 12th 2011, 08:55
Morningside Shopping Centre selected PocketMedia® Solution’s credit card-sized Z-CARD® as an effective advertising tool to inform existing and potential customers about its exclusive tenant offering.
“The objective of the Z-CARD® is to give consumers an easy and stylishly put-together store directory that gives them exact store listings and their location inside the centre,” says Morningside Shopping Centre’s Jacqui Douglas
“The Z-CARD® communicates with existing customers, whilst also capturing a broader target audience that could be shopping elsewhere. This form of advertising creates brand awareness and reinforces the Morningside Shopping Centre as a destination shopping choice,” she adds.
The cards are being distributed at Morningside Shopping Centre, at all of its electronic store directory boards within the centre and from the centre management office. They are also being handed out to tenants and exhibitors that visit the centre.
“Our client choose PocketMedia® as it is a small, but stylish, advertising medium that can be placed anywhere - in a wallet, pocket or handbag. It is easy to read and fold back into place,” says John Davis, the Managing Director of PocketMedia® Solutions.
For more information about the Morningside Shopping Centre, visit www.morningsideshops.co.zaClick here for more information on PocketMedia Solutions
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