New Tropika Eazy 200ml pouch to meet the consumers needs
Oct 11th 2011, 08:47
In order to capitalise on the convenience consumer purchasing behaviour in recent years, Tropika introduces the new 200ml foil pouch packaging in an 8 pack format to appeal to mom's and kids. Perfect for lunch boxes, snacking at playtime or just a refreshing treat during the day.
In extensive research we have identified a market opportunity to have a quality juice offering at a value for money price point hence the introduction of the new Tropika Eazy 200ml pouch to meet the consumers needs
Tropika is currently the market leader in the Dairy Fruit Mix category, Short-shelf life juice category and a dominant player in the total fruit juice market.
The brand enjoys a heritage of more than a quarter century with our consumers which keeps us as the Number 1 brand in the Dairy Fruit Mix category.
The primary market is defined as the Dairy Fruit Mix market and secondary as the Short-shelf life juice market.
However the brand is not restricted to this market but also competes for "share-of-throat" against all fruit juices, squashes, cordials and soft drinks.
New Tropika Eazy 200ml pouch will be ideal for the consumption by the entire family, however, this 200ml will primarily be targeted at mothers with children.
LSM 7 - 10 (Black Skew); Kids aged 8 - 13; Primary focus: young children and pre-teens for impulse consumption.; Secondary focus: mother's as "gatekeepers" for take home purchase.
Four tasty current flavours to stimulate greater purchase frequency. Strong colour coded impact to draw visual attention to shelf. Full marketing support from the brand with the highest advertising spend in the category.
Tropika Eazy (UHT Process) in a 200ml pouch with a 6 month ambient shelf life.Click here for more information on Clover Beverages
This year, Clover Mama Afrika’s annual Smarties Week took place at the Ocean Breeze Hotel in Strand, Cape Town. For over 13 years Clover Mama Afrika, Clover’s CSI project, has worked with women across the country, who assist disadvantaged people in their respective communities and equip them with the needed skills to develop their talents.
Since 2004, Clover Mama Afrika has provided essential skills and equipment to hardworking, deserving women who serve communities in each of the nine provinces of South Africa. Affectionately known as ‘mamas’ these community leaders collectively care for over 15 500 children and 2 500 elderly since the project’s conception.
For Danone, DANUP not only represents a significant step forward in product innovation but it is also a new product category for the modern South African man.
The new Clover Krush Long Life range has the same refreshing taste and nutritional benefits of Clover Krush Fresh Fruit Juice but with the added benefit of a longer shelf life, ensuring that a “Daily Dose of Goodness” is always at hand.
Try these recipes
Chicken Satay Skewers: Flatten the chicken breasts and cut each fillet into long thin strips and place in a non-metallic bowl.
Brush the asparagus spears with the butter and season with salt and pepper. Grill on a hot braai or in a griddle pan for 2-3 minutes per side, turning frequently. Place onto a serving platter.
Place the flour, yeast, sugar, salt, cumin and nigella seeds into the bowl of an electric stand mixer fitted with a dough hook.
Last year Clover launched a book of delicious braai recipes. A percentage of the book’s is donated to the Clover Mama Afrika project.
Clover refines milk plan
31/01/2017 - 08:26
The company plans to help milk producers pursue a 'volume growth strategy' through new special purpose vehicle Dairy Farmers SA.
Clover warns of sluggish trade in festive season
19/01/2017 - 09:17
Clover’s December 2016 trading volumes were markedly lower than for December 2015, the dairy company said. This pushed the share down 6.62% by the close on Wednesday.
Clover reports pedestrian growth as operating costs soar
13/09/2016 - 09:36
CLOVER Industries on Tuesday reported single-digit growth in full-year net profit as the dairy products and beverages group battled higher operating costs.
The FMCG products with huge growth potential in Africa
17/08/2016 - 12:26
No consumer market anywhere is the world is exempt from the demand for fast moving consumer goods (FMCG). In Africa, the demand for better quality and more sophisticated products and brands is increasing as populations grow and living standards improve.
Special Sessions keynote presentations by Accenture, ECOLAB, IRI and Nielsen
29/06/2016 - 14:41
There was a host of special sessions at the Consumer Goods Forum Summit which covered issues from surviving the third era of digital and the ‘Internet of Things’ to ‘End-to-End Value Chain’ and navigating the new retail agenda. Key speakers included Mark Curtis, Chief Client Officer and co-Founder, Fjord, who described the trends and key success elements for brands willing to succeed in the digital space, and Steve Matthesen, Global President of Retail Vertical, Nielsen, who elaborated on consumers’ perspectives to explain the “why behind the buy."