Advertise with fastmoving.co.za
 
 
New Tropika Eazy 200ml pouch to meet the consumers needs

Download the Tropika Eazy 200ml pouch PDF document
Download the Tropika Eazy 200ml pouch PDF document

New Tropika Eazy 200ml pouch to meet the consumers needs

NEW PRODUCTS

Oct 11th 2011, 08:47

Market Background

In order to capitalise on the convenience consumer purchasing behaviour in recent years, Tropika introduces the new 200ml foil pouch packaging in an 8 pack format to appeal to mom's and kids. Perfect for lunch boxes, snacking at playtime or just a refreshing treat during the day.

In extensive research we have identified a market opportunity to have a quality juice offering at a value for money price point hence the introduction of the new Tropika Eazy 200ml pouch to meet the consumers needs

The Brand

Tropika is currently the market leader in the Dairy Fruit Mix category, Short-shelf life juice category and a dominant player in the total fruit juice market.

The brand enjoys a heritage of more than a quarter century with our consumers which keeps us as the Number 1 brand in the Dairy Fruit Mix category.

Market Description

The primary market is defined as the Dairy Fruit Mix market and secondary as the Short-shelf life juice market.

However the brand is not restricted to this market but also competes for "share-of-throat" against all fruit juices, squashes, cordials and soft drinks.

Target Market

New Tropika Eazy 200ml pouch will be ideal for the consumption by the entire family, however, this 200ml will primarily be targeted at mothers with children.

LSM 7 - 10 (Black Skew); Kids aged 8 - 13; Primary focus: young children and pre-teens for impulse consumption.; Secondary focus: mother's as "gatekeepers" for take home purchase.

Trade Benefits

Four tasty current flavours to stimulate greater purchase frequency. Strong colour coded impact to draw visual attention to shelf. Full marketing support from the brand with the highest advertising spend in the category.

Product Description

Tropika Eazy (UHT Process) in a 200ml pouch with a 6 month ambient shelf life.Click here for more information on Clover Beverages 

Related Activity

Clover road show helps Mamas progress in their community projects01
DEC
2014
Clover road show helps Mamas progress in their community projects
The Clover Mama Afrika managing team completed yet another successful and fulfilling four months of travel during their annual road show, which is generously sponsored by MiX Telematics.
Clover Mama Afrika Roadshow reaches Ashbury, Montagu05
NOV
2014
Clover Mama Afrika Roadshow reaches Ashbury, Montagu
Clover Mama Afrika team is on their annual roadshow, called #decadeofchange this year, and they recently visited Mama Selestien.
Clover Mama Afrika Roadshow reaches Mbekweni03
NOV
2014
Clover Mama Afrika Roadshow reaches Mbekweni
The Clover Mama Afrika project appoints women who are already making a difference in their communities through outreach and community care by further empowering them with sustainable skills that can be transferred to the community at large.
Clover Mama Afrika Mamas create Shwe-Shwe Dresses28
OCT
2014
Clover Mama Afrika Mamas create Shwe-Shwe Dresses
The Clover Mama Afrika team arranged for a second group of mamas attend a Shwe-Shwe or traditional fabric dressmaking course. The trainees were all Clover Mama Afrika’s with the exception of Yvonne who is representing Mama Mary Visagie.

Related News

Retail Charter confirmed - Namibia
26/01/2015 - 10:08
The Retail Charter is gaining momentum as Task Teams meeting to discuss the launch date, which is set for the third quarter of 2015.

Unilever sees no improvement after weak 2014 - UK
22/01/2015 - 13:35
London - Consumer goods group Unilever expects another sluggish year, after a slowdown in emerging markets and flagging developed economies curbed demand for everything from soup to soap in 2014.

Full cream products are in favour
13/01/2015 - 09:58
Consumers are buying more of Clover Industries’ full cream products and slightly fewer of its low fat offerings, says CEO Johann Vorster.

Clover set to ‘bring new ideas to the table’
12/01/2015 - 10:34
Value-added products including yoghurts, custards, and desserts could make up about 20% of Clover Industries’ business within a few years, says CEO Johann Vorster.

Clover expects first half earnings to rise 30% over previous period
05/01/2015 - 11:55
Dairy producer Clover said on Tuesday it expects first-half headline earnings per share to rise by 30% over the previous comparable period.