New Tropika Eazy 200ml pouch to meet the consumers needs
Oct 11th 2011, 08:47
In order to capitalise on the convenience consumer purchasing behaviour in recent years, Tropika introduces the new 200ml foil pouch packaging in an 8 pack format to appeal to mom's and kids. Perfect for lunch boxes, snacking at playtime or just a refreshing treat during the day.
In extensive research we have identified a market opportunity to have a quality juice offering at a value for money price point hence the introduction of the new Tropika Eazy 200ml pouch to meet the consumers needs
Tropika is currently the market leader in the Dairy Fruit Mix category, Short-shelf life juice category and a dominant player in the total fruit juice market.
The brand enjoys a heritage of more than a quarter century with our consumers which keeps us as the Number 1 brand in the Dairy Fruit Mix category.
The primary market is defined as the Dairy Fruit Mix market and secondary as the Short-shelf life juice market.
However the brand is not restricted to this market but also competes for "share-of-throat" against all fruit juices, squashes, cordials and soft drinks.
New Tropika Eazy 200ml pouch will be ideal for the consumption by the entire family, however, this 200ml will primarily be targeted at mothers with children.
LSM 7 - 10 (Black Skew); Kids aged 8 - 13; Primary focus: young children and pre-teens for impulse consumption.; Secondary focus: mother's as "gatekeepers" for take home purchase.
Four tasty current flavours to stimulate greater purchase frequency. Strong colour coded impact to draw visual attention to shelf. Full marketing support from the brand with the highest advertising spend in the category.
Tropika Eazy (UHT Process) in a 200ml pouch with a 6 month ambient shelf life.Click here for more information on Clover Beverages
MiX Telematics, a leading global provider of fleet and mobile asset management solutions, is once again sponsoring Clover Mama Afrika’s annual roadshow – a journey of more than 7000 kilometres that includes support visits to 30 Clover Mama Afrika centres across South Africa.
Stemming from the hugely successful KOTA campaign from 2013, Clover has set its sights on improving another already loved South African meal, the amagwinya (or vetkoek) for 2014.
There are some things in life that, when experienced, just take you back; back to the good old days and Clover Amasi is no different, it is the taste home.
Clover has announced modest, Rina Malan of Pretoria as its Top Achiever at an award ceremony celebrating its corporate social investment project, Clover Mama Afrika’s 10 year anniversary. Malan is the founder and manager of Amadea Safe House for Children in Pretoria.
Watchdog conditionally approves Clover, Dairybelle deal
20/10/2014 - 12:39
The Competition Commission has recommended a conditional approval of the merger between JSE-listed Clover and Dairybelle’s yoghurt and long-life milk businesses.
FAO Food Price Index Drops To Four-Year Low - Ghana
18/09/2014 - 13:42
FAO’s monthly food price index registered another drop in August, continuing a five-month downward run and reaching its lowest level since September 2010.
Clover profit falls as costs bite
16/09/2014 - 12:56
Johannesburg - South African food and beverage firm Clover Industries Ltd posted a 14.2 percent fall in headline earnings on Tuesday, clipped by brisk inflation levels and higher raw material costs.
Clover-Bowler deal ‘would make sense’
23/07/2014 - 15:50
A takeover of Bowler Metcalf’s beverages business, by Clover Industries, would "make strategic sense" for the companies, analysts say.
Clover stock falls on earnings announcement
12/05/2014 - 11:18
Despite announcing an acquisition allowing it to manufacture innovative products, Clover Industries’ share price took a knock last week Thursday as the company said it expected a material fall in full-year earnings.