New Tropika Eazy 200ml pouch to meet the consumers needs
Oct 11th 2011, 08:47
In order to capitalise on the convenience consumer purchasing behaviour in recent years, Tropika introduces the new 200ml foil pouch packaging in an 8 pack format to appeal to mom's and kids. Perfect for lunch boxes, snacking at playtime or just a refreshing treat during the day.
In extensive research we have identified a market opportunity to have a quality juice offering at a value for money price point hence the introduction of the new Tropika Eazy 200ml pouch to meet the consumers needs
Tropika is currently the market leader in the Dairy Fruit Mix category, Short-shelf life juice category and a dominant player in the total fruit juice market.
The brand enjoys a heritage of more than a quarter century with our consumers which keeps us as the Number 1 brand in the Dairy Fruit Mix category.
The primary market is defined as the Dairy Fruit Mix market and secondary as the Short-shelf life juice market.
However the brand is not restricted to this market but also competes for "share-of-throat" against all fruit juices, squashes, cordials and soft drinks.
New Tropika Eazy 200ml pouch will be ideal for the consumption by the entire family, however, this 200ml will primarily be targeted at mothers with children.
LSM 7 - 10 (Black Skew); Kids aged 8 - 13; Primary focus: young children and pre-teens for impulse consumption.; Secondary focus: mother's as "gatekeepers" for take home purchase.
Four tasty current flavours to stimulate greater purchase frequency. Strong colour coded impact to draw visual attention to shelf. Full marketing support from the brand with the highest advertising spend in the category.
Tropika Eazy (UHT Process) in a 200ml pouch with a 6 month ambient shelf life.Click here for more information on Clover Beverages
On average, Clover processes 1 800 000 litres of raw milk per day into a range of Clover products
Not many corporate social investment programmes address the needs of the country at grassroots level quite like the Clover Mama Afrika initiative. This month saw 27 of the Clover’s Mamas travel from far and wide to Oubaai ,close to George in the Western Cape for Smarties Week.
Clover’s new Individually Wrapped Cheese Slices recently awarded a Qualite award in recognition of outstanding quality.
When it comes to a simple yet satisfying meal on the go, it’s hard to beat the cheese sandwich. Whether it’s lovingly made by mom and tucked into a school lunchbox, is a quick bite wolfed down between meetings or is a fast, easy late-night meal, there’s no denying that the humble cheese sandwich is always delicious and gratifying.
Clover to head for the coast as travel costs rise
22/03/2013 - 08:26
Dairy producer Clover is investigating the possibility of moving its cheese facility closer to milk sources at the coast. This would save on transport and distribution costs, the firm said this week.
Clover and Nestlé SA unveil new entity
04/03/2013 - 07:47
Johannesburg - Clover Industries [JSE:CLR] and Nestlé SA on Friday announced the formation of the new entity‚ called Clover Waters.
Clover ups earnings
12/09/2012 - 09:38
Johannesburg – Clover Industries Limited [JSE:CLR] has reported diluted headline earnings per share of 108.7 cents for the year ended June 2012 from 106.2 cents a year ago.
May wholesale trade up 8.7%
20/07/2012 - 08:31
Johannesburg - Wholesale trade sales at constant prices for May grew by 8.7% year-on-year (y/y) compared with a 9.5% y/y growth in April‚ Statistics SA data showed on Thursday.
Tough trading likely to continue — Pick n Pay
19/06/2012 - 08:58
The country’s second-largest retailer, Pick n Pay (PIK), is operating in a time of tightened consumer spending, increased competition in the retail sector, and increased food inflation and utility costs, the retailer’s chairman, Gareth Ackerman, said on Friday.