New Tropika Eazy 200ml pouch to meet the consumers needs
Oct 11th 2011, 08:47
In order to capitalise on the convenience consumer purchasing behaviour in recent years, Tropika introduces the new 200ml foil pouch packaging in an 8 pack format to appeal to mom's and kids. Perfect for lunch boxes, snacking at playtime or just a refreshing treat during the day.
In extensive research we have identified a market opportunity to have a quality juice offering at a value for money price point hence the introduction of the new Tropika Eazy 200ml pouch to meet the consumers needs
Tropika is currently the market leader in the Dairy Fruit Mix category, Short-shelf life juice category and a dominant player in the total fruit juice market.
The brand enjoys a heritage of more than a quarter century with our consumers which keeps us as the Number 1 brand in the Dairy Fruit Mix category.
The primary market is defined as the Dairy Fruit Mix market and secondary as the Short-shelf life juice market.
However the brand is not restricted to this market but also competes for "share-of-throat" against all fruit juices, squashes, cordials and soft drinks.
New Tropika Eazy 200ml pouch will be ideal for the consumption by the entire family, however, this 200ml will primarily be targeted at mothers with children.
LSM 7 - 10 (Black Skew); Kids aged 8 - 13; Primary focus: young children and pre-teens for impulse consumption.; Secondary focus: mother's as "gatekeepers" for take home purchase.
Four tasty current flavours to stimulate greater purchase frequency. Strong colour coded impact to draw visual attention to shelf. Full marketing support from the brand with the highest advertising spend in the category.
Tropika Eazy (UHT Process) in a 200ml pouch with a 6 month ambient shelf life.Click here for more information on Clover Beverages
In recognition of the importance of the lower LSM market, Clover has launched an interactive campaign searching for the most loved KOTA using Clover Individually Wrapped Process Cheese Slices.
Picking up one good habit just got easier with the launch of new Clov er The One™ long-life milk Who said January is the only time to make healthy resolutions? Consumers can empower themselves everyday by making one simple choice that will have a positive impact on their long-term health.
Clover was recently reconfirmed as a brand with a firm place in the hearts and minds of South Africans when it won in the milk category in the TGI Iconic Brands survey for 2013.
As part of Nelson Mandela Day, Clover donated 1,200 bottles of Clover Mmmilk to thirsty learners at Denver Primary School, where The Star newspaper and LeadSA spent the day on July, 18.
Clover to make comeback in local market
04/04/2014 - 08:57
Johannesburg - Dairy and beverages maker Clover said on Monday it planned to re-enter certain local markets, putting on hold Africa expansion plans as it posted an almost doubling of interim earnings which were lifted by higher prices.
Food issues to threaten US-EU free trade deal
18/12/2013 - 10:16
Genetically modified crops, chlorine-washed chicken, beef quotas and a fight over who can call Greek-style cheese “feta” all block the way towards the largest free trade deal.
Irish trade mission to SA in drive for growth in trade
11/11/2013 - 10:21
On the back of growing trade between Ireland and South Africa, Ireland’s Minister for Trade and Development, Joe Costello TD, will lead the third Enterprise Ireland trade mission to South Africa in November.
Zambeef share price in marginal drop
10/07/2013 - 08:55
Zambeef Products Plc share price on the Lusaka Stock Exchange (LuSE) has declined by two percent over the last few weeks following reports of alleged importation of contaminated beef, Stock Broker Zambia Limited (SBZL) has said.
Clover to head for the coast as travel costs rise
22/03/2013 - 08:26
Dairy producer Clover is investigating the possibility of moving its cheese facility closer to milk sources at the coast. This would save on transport and distribution costs, the firm said this week.