New Tropika Eazy 200ml pouch to meet the consumers needs
Oct 11th 2011, 08:47
In order to capitalise on the convenience consumer purchasing behaviour in recent years, Tropika introduces the new 200ml foil pouch packaging in an 8 pack format to appeal to mom's and kids. Perfect for lunch boxes, snacking at playtime or just a refreshing treat during the day.
In extensive research we have identified a market opportunity to have a quality juice offering at a value for money price point hence the introduction of the new Tropika Eazy 200ml pouch to meet the consumers needs
Tropika is currently the market leader in the Dairy Fruit Mix category, Short-shelf life juice category and a dominant player in the total fruit juice market.
The brand enjoys a heritage of more than a quarter century with our consumers which keeps us as the Number 1 brand in the Dairy Fruit Mix category.
The primary market is defined as the Dairy Fruit Mix market and secondary as the Short-shelf life juice market.
However the brand is not restricted to this market but also competes for "share-of-throat" against all fruit juices, squashes, cordials and soft drinks.
New Tropika Eazy 200ml pouch will be ideal for the consumption by the entire family, however, this 200ml will primarily be targeted at mothers with children.
LSM 7 - 10 (Black Skew); Kids aged 8 - 13; Primary focus: young children and pre-teens for impulse consumption.; Secondary focus: mother's as "gatekeepers" for take home purchase.
Four tasty current flavours to stimulate greater purchase frequency. Strong colour coded impact to draw visual attention to shelf. Full marketing support from the brand with the highest advertising spend in the category.
Tropika Eazy (UHT Process) in a 200ml pouch with a 6 month ambient shelf life.Click here for more information on Clover Beverages
Flower arranging, painting, presenting skills and mosaic art work- these are just some of the skills acquired by Clover Mamas during last week’s annual Clover Mama Afrika Smarties Week.
Each new year gives us the opportunity for a Fresh Beginning, and this year Clover Mama Afrika has decided to get an early start.
Clover has a new recipe book on the shelf, which has come just in time for summer! Clover Favourite Braai Recipes features an array of creative and tasty braai recipes for those long hot days.
Nestea is celebrating their relaunch in 2015 by going back to their roots. They are tipping their hats to the original “Take the Nestea Plunge” advertising campaign, which debuted in the 1970’s and ran through the 1990’s. This popular campaign became synonymous with a refreshing sip of ice cold Nestea.
Try these recipes
The new Clover recipe book, Best Bakes/Beste Gebak is on sale and it offers baking inspiration from all over the world. It focuses on popular recipes and features traditional South African recipes too.
Retailers need to look to ‘collaboration on supply-chain issues’
21/09/2015 - 09:10
High costs, non-optimal inventory, poor demand forecasting, and unreliable and volatile service levels bog down South African retailers’ supply chains.
‘Exceptional’ new product sales boost Clover
17/09/2015 - 11:16
Clover Industries on Wednesday reported a surge in full-year operating profit as consumers took a liking to its new offerings of yoghurts and custard.
Clover sees jump in earnings
11/08/2015 - 11:35
Johannesburg - Food and beverage group Clover forecast a surge of 64.2 percent to 74.2 percent in headline earnings a share for the financial year to June, putting them 65.9c to 76.2c higher than the 102.7c reported for the previous financial year.
Namibia Retail Sector Charter to go ahead - Namibia
13/05/2015 - 11:10
Plans to implement the Namibia Retail Sector Charter (NRCS) by the Namibia Trade Forum (NTF) are on schedule despite poor attendance of meetings by stakeholders in the clothing/Apparel sector.
Nkunzi deal approval lets Clover in at Woolies
05/05/2015 - 08:43
The Competition Commission has approved Clover’s acquisition of Nkunzi Milkyway, the maker of Tropika juice and condensed milk.