Advertise with fastmoving.co.za
 
 
New Tropika Eazy 200ml pouch to meet the consumers needs

Download the Tropika Eazy 200ml pouch PDF document
Download the Tropika Eazy 200ml pouch PDF document

New Tropika Eazy 200ml pouch to meet the consumers needs

NEW PRODUCTS

Oct 11th 2011, 08:47

Market Background

In order to capitalise on the convenience consumer purchasing behaviour in recent years, Tropika introduces the new 200ml foil pouch packaging in an 8 pack format to appeal to mom's and kids. Perfect for lunch boxes, snacking at playtime or just a refreshing treat during the day.

In extensive research we have identified a market opportunity to have a quality juice offering at a value for money price point hence the introduction of the new Tropika Eazy 200ml pouch to meet the consumers needs

The Brand

Tropika is currently the market leader in the Dairy Fruit Mix category, Short-shelf life juice category and a dominant player in the total fruit juice market.

The brand enjoys a heritage of more than a quarter century with our consumers which keeps us as the Number 1 brand in the Dairy Fruit Mix category.

Market Description

The primary market is defined as the Dairy Fruit Mix market and secondary as the Short-shelf life juice market.

However the brand is not restricted to this market but also competes for "share-of-throat" against all fruit juices, squashes, cordials and soft drinks.

Target Market

New Tropika Eazy 200ml pouch will be ideal for the consumption by the entire family, however, this 200ml will primarily be targeted at mothers with children.

LSM 7 - 10 (Black Skew); Kids aged 8 - 13; Primary focus: young children and pre-teens for impulse consumption.; Secondary focus: mother's as "gatekeepers" for take home purchase.

Trade Benefits

Four tasty current flavours to stimulate greater purchase frequency. Strong colour coded impact to draw visual attention to shelf. Full marketing support from the brand with the highest advertising spend in the category.

Product Description

Tropika Eazy (UHT Process) in a 200ml pouch with a 6 month ambient shelf life.Click here for more information on Clover Beverages 

Related Activity

Clover celebrates great successes of CSI in 2017 23
JAN
Clover celebrates great successes of CSI in 2017
As we look at the year that was, one may feel as if 2017 was a bit of a mixed bag. While politics probably comes to the fore, South Africa had many great successes during the year, especially in the sporting arena from the likes of Chad le Clos and Luvo Manyonga. But what about Corporate Social Investment (CSI)?
Clover Mama's cooking and baking with a passion17
NOV
2017
Clover Mama's cooking and baking with a passion
One can never learn enough and this motto applies to Clover Mama Afrika. The 2017 cooks and bakers were reunited for the last training session of the year. The training session started off with Clover Mama Afrika’s founder Prof Elain Vlok, who provided a refresher/evaluation session on fruit cake making.
Clover Mama's of Western Cape host their own events07
NOV
2017
Clover Mama's of Western Cape host their own events
The first event of the weekend was with Mama Mirriam Toni from Mbekweni and the second with Mama Selestien Moses from Ashbury.
Clover Mama Afrika celebrates 13 years01
NOV
2017
Clover Mama Afrika celebrates 13 years
Clover Mama Afrika, Clover’s CSI project, celebrated its 13th birthday this October. The campaign works with female entrepreneurs across the nation and to date has appointed 43 Mamas nationwide.

Try these recipes

Creamy Pea Soup18
AUG
2017
Creamy Pea Soup
Clover shares their CREAMY PEA SOUP recipe from the Clover Economical Family Fare cook book to help warm up your day.
Chicken satay skewers with creamy peanut sauce08
JUL
2016
Chicken satay skewers with creamy peanut sauce
Chicken Satay Skewers: Flatten the chicken breasts and cut each fillet into long thin strips and place in a non-metallic bowl.
Grilled asparagus with orange olive salsa08
JUL
2016
Grilled asparagus with orange olive salsa
Brush the asparagus spears with the butter and season with salt and pepper. Grill on a hot braai or in a griddle pan for 2-3 minutes per side, turning frequently. Place onto a serving platter.
Butter naan breads08
JUL
2016
Butter naan breads
Place the flour, yeast, sugar, salt, cumin and nigella seeds into the bowl of an electric stand mixer fitted with a dough hook.

Related News

Häagen-Dazs releases new ice cream flavour for Valentine’s Day
12/02/2018 - 10:30
Ice cream company Häagen-Dazs has launched a new limited-edition Cherry Blossom ice cream for the UK market in the run-up to Valentine’s Day.

Portugal sees 4% FMCG growth in 2017
06/02/2018 - 14:22
Portugal’s FMCG market grew by 4.2% in 2017, with similar increases seen in sales of manufacturer brands (+4.3%) and private-label goods (+4.2%).

Co-op unveils biodegradable tea bags in a bid to reduce plastic pollution
01/02/2018 - 08:47
British supermarket The Co-op has unveiled a fully biodegradable paper tea bag, which it says “could save nine tonnes of plastic every year from being dumped into household rubbish and compost collections”.

AVI expects stronger rand to lift earnings
24/01/2018 - 08:20
Consumer brands group AVI expects a rise in half-year earnings lifted by a stronger rand

Global avocado sales expected to double in 2018
19/01/2018 - 16:04
Global avocado sales are expected to double this year, boosted by growing demand in China, according to the world's largest distributor of the fruit.