Advertise with fastmoving.co.za
 
 
New Tropika Eazy 200ml pouch to meet the consumers needs

Download the Tropika Eazy 200ml pouch PDF document
Download the Tropika Eazy 200ml pouch PDF document

New Tropika Eazy 200ml pouch to meet the consumers needs

NEW PRODUCTS

Oct 11th 2011, 08:47

Market Background

In order to capitalise on the convenience consumer purchasing behaviour in recent years, Tropika introduces the new 200ml foil pouch packaging in an 8 pack format to appeal to mom's and kids. Perfect for lunch boxes, snacking at playtime or just a refreshing treat during the day.

In extensive research we have identified a market opportunity to have a quality juice offering at a value for money price point hence the introduction of the new Tropika Eazy 200ml pouch to meet the consumers needs

The Brand

Tropika is currently the market leader in the Dairy Fruit Mix category, Short-shelf life juice category and a dominant player in the total fruit juice market.

The brand enjoys a heritage of more than a quarter century with our consumers which keeps us as the Number 1 brand in the Dairy Fruit Mix category.

Market Description

The primary market is defined as the Dairy Fruit Mix market and secondary as the Short-shelf life juice market.

However the brand is not restricted to this market but also competes for "share-of-throat" against all fruit juices, squashes, cordials and soft drinks.

Target Market

New Tropika Eazy 200ml pouch will be ideal for the consumption by the entire family, however, this 200ml will primarily be targeted at mothers with children.

LSM 7 - 10 (Black Skew); Kids aged 8 - 13; Primary focus: young children and pre-teens for impulse consumption.; Secondary focus: mother's as "gatekeepers" for take home purchase.

Trade Benefits

Four tasty current flavours to stimulate greater purchase frequency. Strong colour coded impact to draw visual attention to shelf. Full marketing support from the brand with the highest advertising spend in the category.

Product Description

Tropika Eazy (UHT Process) in a 200ml pouch with a 6 month ambient shelf life.Click here for more information on Clover Beverages 

Related Activity

MiX Telematics Enterprise BEE Trust and Clover Mama Afrika support the Mbekweni Community14
JUL
MiX Telematics Enterprise BEE Trust and Clover Mama Afrika support the Mbekweni Community
Mama Mirriam Toni receives much needed haven renovation
The Official Launch of TIOT Seychelles# KZNGOLD #TIOT707
JUL
The Official Launch of TIOT Seychelles# KZNGOLD #TIOT7
A hoax was conceptualised as the launch of the call to enter phase of Tropika Island of Treasure, Seychelles. The announcement kicked off with a bang in Durban on the 28 & 29th June’16 where hype was created around the premise that mysterious ‘treasure’ was hidden on a beach in Umhlanga.
New season of Tropika Island of Treasure Seychelles launches - South Africans are invited to enter 30
JUN
New season of Tropika Island of Treasure Seychelles launches - South Africans are invited to enter
South Africa’s #1 fruit juice-based brand, Tropika, has officially announced the seventh season of Tropika Island of Treasure Seychelles. The season will air in April 2017 on SABC 3 and consumers can now enter to be part of the show, alongside their favourite celebrities.
How to win at community upliftment13
JUN
How to win at community upliftment
Community care centres often become the backbone of a community, contributing to the real needs of communities in South Africa. Community leaders and those running these centres perform vital roles. However, it is not easy running a successful upliftment project; it requires more than just hard work and dedication.

Try these recipes

Chicken satay skewers with creamy peanut sauce08
JUL
Chicken satay skewers with creamy peanut sauce
Chicken Satay Skewers: Flatten the chicken breasts and cut each fillet into long thin strips and place in a non-metallic bowl.
Grilled asparagus with orange olive salsa08
JUL
Grilled asparagus with orange olive salsa
Brush the asparagus spears with the butter and season with salt and pepper. Grill on a hot braai or in a griddle pan for 2-3 minutes per side, turning frequently. Place onto a serving platter.
Butter naan breads08
JUL
Butter naan breads
Place the flour, yeast, sugar, salt, cumin and nigella seeds into the bowl of an electric stand mixer fitted with a dough hook.
Delicious vegetarian patties recipe from Clover01
MAR
Delicious vegetarian patties recipe from Clover
Last year Clover launched a book of delicious braai recipes. A percentage of the book’s is donated to the Clover Mama Afrika project.

Related News

Special Sessions keynote presentations by Accenture, ECOLAB, IRI and Nielsen
29/06/2016 - 14:41
There was a host of special sessions at the Consumer Goods Forum Summit which covered issues from surviving the third era of digital and the ‘Internet of Things’ to ‘End-to-End Value Chain’ and navigating the new retail agenda. Key speakers included Mark Curtis, Chief Client Officer and co-Founder, Fjord, who described the trends and key success elements for brands willing to succeed in the digital space, and Steve Matthesen, Global President of Retail Vertical, Nielsen, who elaborated on consumers’ perspectives to explain the “why behind the buy."

South Africa to cut time to register new businesses, Rob Davies
22/06/2016 - 13:56
Issues impacting retailers, manufacturers under the spotlight at The Consumer Goods Forum Global Summit in Cape Town, 15 to 17 June

Grocery retailing: Navigating the in-store digital divide
09/06/2016 - 14:57
Grocery and other retailers in South Africa are still dramatically underestimating the impact that the onslaught of digital is having on the industry.

Clover warns of milk hikes
03/03/2016 - 09:39
Johannesburg - Clover Industries is warning it will have no choice but to soon hike the selling prices of its products as the rand continues to trade weakly.

Clover pulls back in Nigeria as oil rout takes toll
02/03/2016 - 09:15
Dairy producer Clover cited solid festive season demand in its home market for an uptick in interim earnings, but warned of risks elsewhere in Africa and said it would make no more investments in Nigeria.