Advertise with fastmoving.co.za
 
 
New Tropika Eazy 200ml pouch to meet the consumers needs

Download the Tropika Eazy 200ml pouch PDF document
Download the Tropika Eazy 200ml pouch PDF document

New Tropika Eazy 200ml pouch to meet the consumers needs

NEW PRODUCTS

Oct 11th 2011, 08:47

Market Background

In order to capitalise on the convenience consumer purchasing behaviour in recent years, Tropika introduces the new 200ml foil pouch packaging in an 8 pack format to appeal to mom's and kids. Perfect for lunch boxes, snacking at playtime or just a refreshing treat during the day.

In extensive research we have identified a market opportunity to have a quality juice offering at a value for money price point hence the introduction of the new Tropika Eazy 200ml pouch to meet the consumers needs

The Brand

Tropika is currently the market leader in the Dairy Fruit Mix category, Short-shelf life juice category and a dominant player in the total fruit juice market.

The brand enjoys a heritage of more than a quarter century with our consumers which keeps us as the Number 1 brand in the Dairy Fruit Mix category.

Market Description

The primary market is defined as the Dairy Fruit Mix market and secondary as the Short-shelf life juice market.

However the brand is not restricted to this market but also competes for "share-of-throat" against all fruit juices, squashes, cordials and soft drinks.

Target Market

New Tropika Eazy 200ml pouch will be ideal for the consumption by the entire family, however, this 200ml will primarily be targeted at mothers with children.

LSM 7 - 10 (Black Skew); Kids aged 8 - 13; Primary focus: young children and pre-teens for impulse consumption.; Secondary focus: mother's as "gatekeepers" for take home purchase.

Trade Benefits

Four tasty current flavours to stimulate greater purchase frequency. Strong colour coded impact to draw visual attention to shelf. Full marketing support from the brand with the highest advertising spend in the category.

Product Description

Tropika Eazy (UHT Process) in a 200ml pouch with a 6 month ambient shelf life.Click here for more information on Clover Beverages 

Related Activity

Mama’s making a difference to build sustainable communities31
JUL
Mama’s making a difference to build sustainable communities
Building sustainable communities has become a fundamental part in driving economic transformation in South Africa, which is critical to ensuring that communities across South Africa thrive. A task impossible to achieve without a collaborative partnership between both corporates and local communities.
Clover – successful dairy champion02
MAY
Clover – successful dairy champion
Since 1834, Agri-Expo has been involved in the South African Dairy Industry and have been promoting dairy excellence with the annual South African Dairy Championships. They have been judging dairy for almost as long as Clover has been producing it.
Clover Mama Afrika receives Diamond Arrow Award for the tenth consecutive year28
FEB
Clover Mama Afrika receives Diamond Arrow Award for the tenth consecutive year
Performance Management Review (PMR) awarded Clover Mama Afrika, Clover’s corporate social investment project, the Diamond Arrow Award at the Business Excellence Awards Breakfast held at the Wanderers Club this week.
Mamas upskill in Cape Town to better their communities 03
FEB
Mamas upskill in Cape Town to better their communities
This year, Clover Mama Afrika’s annual Smarties Week took place at the Ocean Breeze Hotel in Strand, Cape Town. For over 13 years Clover Mama Afrika, Clover’s CSI project, has worked with women across the country, who assist disadvantaged people in their respective communities and equip them with the needed skills to develop their talents.

Try these recipes

Chicken satay skewers with creamy peanut sauce08
JUL
2016
Chicken satay skewers with creamy peanut sauce
Chicken Satay Skewers: Flatten the chicken breasts and cut each fillet into long thin strips and place in a non-metallic bowl.
Grilled asparagus with orange olive salsa08
JUL
2016
Grilled asparagus with orange olive salsa
Brush the asparagus spears with the butter and season with salt and pepper. Grill on a hot braai or in a griddle pan for 2-3 minutes per side, turning frequently. Place onto a serving platter.
Butter naan breads08
JUL
2016
Butter naan breads
Place the flour, yeast, sugar, salt, cumin and nigella seeds into the bowl of an electric stand mixer fitted with a dough hook.
Delicious vegetarian patties recipe from Clover01
MAR
2016
Delicious vegetarian patties recipe from Clover
Last year Clover launched a book of delicious braai recipes. A percentage of the book’s is donated to the Clover Mama Afrika project.

Related News

Parmalat reports 4.6% decrease in sales volumes
31/07/2017 - 12:42
Italian dairy and food manufacturer Parmalat has reported that the group's sales volumes decreased by 4.6% in the first six months of 2017.

AVI grows full-year revenue after lifting prices
25/07/2017 - 12:17
Food producer AVI grew its revenue 8.2% in the year to June, after increasing selling prices to mitigate against the effect of a weaker rand, which inflated input costs.

Few cheers from the market for Clover’s new structure
06/07/2017 - 10:27
Food producer Clover’s share price fell 4% to R16.30 on Thursday morning after it announced it had completed moving control of its milk trading arm to dairy farmers.

Clover drops after earnings warning
30/05/2017 - 09:38
The company's higher input costs are behind the expected 65% decline.

FMCG suppliers need to become master storytellers to succeed with grocery retailers
11/05/2017 - 14:14
With retail multiples looking to downsize their ranges, especially in the context of cost price negotiations prompted by recent currency fluctuations, FMCG suppliers need to become master storytellers to remain competitive.