Primedia Instore is giving back to the community
Oct 10th 2011, 14:37
As a responsible corporate citizen, Primedia Instore strives to ensure that it is playing its part in creating measurable and sustainable improvement to the surrounding communities in which the company operates, by committing itself to numerous corporate social initiative (CSI) projects.
Primedia Instore marketing manager Lisa Botha believes that is important for business corporations to engage local communities. "By playing an active and positive role in communities going through challenging times, Primedia Instore plays a key part in improving the standard of living in these areas," she explains...
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Primedia Instore has teamed up with non-profit organisation Waste 2 Wow, to reuse its Correx point-of-sale material in the manufacturing of unique, trendy and functional bags, simultaneously creating employment and uplifting skills.
Primedia Instore started from humble beginnings in 1982, trading as CartAd (PTY) Ltd until 1996, when it became fully owned by Primedia. 30 years later, it has the largest retail footprint in South Africa with a presence in over 13 000 Top-End, Bottom-End and Wholesale stores.
The largest fast-moving consumer goods (FMCG) blue-chip corporations in South Africa have been provided with unrivaled in-store media solutions from PRIMEDIA Instore for more than 28 years, today PRIMEDIA Instore has an impressive footprint, spanning more than 1000 key trade outlets nationwide.
Just like any other retail environment, liquor environment is challenged with too much clutter that makes it difficult for shoppers to locate brands in-store.
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