Quenching the Thirst for New Products
Aug 3rd 2012, 09:45
Retailers were spoilt for choice at the AB7 / SAITEX joint trade exhibition held at Gallagher Convention Centre in mid-July, where the lionâ€™s share of business opportunities and products on offer at the show were to be found in the FMCG sector.
Africaâ€™s Big Seven (AB7) and the Southern African International Trade Exhibition have gained an international reputation as the perfect portal to business and trade opportunities throughout Africa. One of the best supported sectors of the joint show was the beverage segment of Africaâ€™s Big Seven, which saw many new products being introduced to the South African market via DrinkTech Africa, a component show of AB7.
â€śFMCG goods and products form the backbone of retail sales in South Africa, and indeed the world,â€ť says John Thomson, managing director of Exhibition Management Services (EMS), organisers of the show. â€śMany of the food and beverage products were on display in Africa for the first time. One of the most interesting was RC Cola.â€ť
Cola for Africa
Royal Crown Cola International is an American company based in Georgia with its beverage roots going back to 1905. It exhibited at AB7 this year for the first time. Visitors to the RC Cola stand were treated to samples of its flagship drink, and all were highly impressed by its sparkling quality and pleasant taste. The company also produces many other drinks brands in a variety of flavours, including diet versions of its most popular products.
â€śOur RC Cola was a big success with visitors to the stand,â€ť said Moshy Cohen, Vice President Marketing, RCCI. â€śWe met with several high-quality contacts at prospective companies from South Africa, Nigeria and Zimbabwe; they were all very impressed with the taste and quality of RC Cola, and several expressed interest in distributing RC Cola in Africa.
â€śOur first experience of AB7 has been very positive; we are here to gain regional knowledge and find strong bottling partners for RC Cola in Africa, as we continue to grow our business,â€ť added Cohen. â€śWe also showcased the very comprehensive support programme we offer our bottlers, which includes technical support, quality control and marketing services. Royal Crown Cola has become a part of American popular culture; it has featured in magazines, movies and even television shows.â€ť
Kiss Mix Drinks â€“ Thatâ€™s the Spirit!
UK-based Kiss Mix Drinks introduced its brand to the Southern African market for the first time with samples for visitors to taste. The young company was created in 2008 from an idea to enter the fast growing alcoholic ready to drink (RTD) market at the premium end of the sector, and is already established throughout Africa, Europe and Asia.
â€śThe response from visitors was overwhelmingly positive,â€ť said Robert Millar, the companyâ€™s managing director. â€śWeâ€™ve had a lot of enquiries and some serious discussions with several potential buyers, and AB7 has given us the opportunity to present our brand image and taste to a whole new region of consumers.â€ť
Refriango â€“Angolan Drinks Refreshment with Style
Back for its second appearance at AB7, Angolan drinks producer and distributor Refriango attracted huge interest from show visitors with its bright, colourful display stand. Its flagship soft drink brand, Blue, took pride of place with very prominent illuminated displays. Other popular products include Nutry, a nectar fruit juice; Tutti fruit juice, one of the worldâ€™s first readymade juices, including their new Tutti Baobab flavour; Pura bottled water and Sangria Tropicana, a delicious blend of wine and fruit extracts. Refriango also showed off its Dom Cacho wine brand in new packaging, its Welwitschia beverage combined with both tonic water and ginger ale mixers; its Speed energy drink and its Red Cola brand in classic, coconut, lime and zero flavours.
â€śIt was great to be back at AB7 and we took the opportunity to introduce several new products at the show â€“ Tutti Baobab, Nutry Guava and Welwitschia Ginger Ale,â€ť says company spokesperson Ana Mikaela. â€śWe also got numerous enquiries from possible customers and distributors, which is very positive.â€ť
Contact Details for Africaâ€™s Big Seven
Lineke van der Brugghen â€“ Exhibition Management Services
Tel: +27 11 783 7250. email@example.com Website: www.exhibitionsafrica.com
McCainâ€™s latest campaign targets the misconception that chips are unhealthy. Traditionally, chips have been thought of as an indulgence or treat but with McCain Original Oven Chips, which contain only 3% fat, consumers can now enjoy a serving of chips as part of a balanced eating plan more often.
ROYCOÂ®, one of South Africaâ€™s most trusted food brands, has launched South Africaâ€™s first low fat sauce range carrying the Heart Mark stamp of approval.
Plaisir de Merle Sauvignon Blanc 2012 was awarded a gold medal at the internationally respected 2013 Decanter World Wine Awards (DWWA), while its debut Grand Brut 2010 MCC took a silver.
Cape Legends, the specialty fine wine sales and marketing division of Distell, saw its wines widely acknowledged at the 2013 Decanter World Wine Awards in London.
Latin America, Africa behind SABMiller growth
24/05/2013 - 11:31
Brussels - SABMiller [JSE:SAB], the world's second biggest brewer, reported profit growth in line with expectations thanks to a surge in earnings in Latin America and Africa and said its markets should be broadly unchanged in the coming months.
R900m pledge for digital jobs in Africa
10/05/2013 - 08:35
The Rockefeller Foundation will pledge close to US$100 million (R900m) to create digital field jobs in Africa, it was announced at the World Economic Forum on Africa on Thursday (9 April).
Steepest PC market decline yet for MEA
29/04/2013 - 08:00
The Middle East and Africa PC market experienced a significant decline of 14.1% year on year during the first quarter of 2013, with tablets eating into market share in South Africa.
Mandela wine launched in US
04/03/2013 - 07:58
A wine company bearing the name of the former president Nelson Mandela has been established in the United States, the Sunday Sun reported.
Growth in SA and Africa buoy Distell in tough times
27/02/2013 - 08:08
Continued growth in sub-Saharan Africa, including South Africa, and the benefits derived from a weak rand resulted in the Distell Group raising revenue year-on-year by 9,3% to R8,7 billion for the six months to December 2012.